 So last year was a mixed year with demonetization coming in November. We had you know a rocky last six months But I think you know, there were some really good high points. We launched 14 new stations toward the end of last fiscal Which had very distinct Positioning in each of the markets and we've seen that you know, they've come a full circle By this Diwali and this festive We actually launched in markets that you know, nobody ventured into in the Northeast And we also strengthened our position and our presence in Maharashtra in UP Bihar So, you know engage with newer consumer insights refresh the brand We also, you know refreshed our retro positioning In Bombay and Delhi hired some, you know, very good talent in Delhi Nitin joined our network in Delhi. So it's been it's been an exciting year where content was concerned But I think, you know, as far as the advertising environment one could have asked better So it was a you know, it was a marginal growth It wasn't a substantial growth and we would have looked for better growth We've had some very good years in the past three years, but this was a flattish to you know, marginal growth The year started well, but then it had a rocky, you know Beginning eventually with GST and RERA and all that but I think you know It's it's panning out fairly well. August, September have been good I think the recovery from GST on advertising has been fairly quick and consistent and and I've been very optimistic about it We also launched a new music positioning what of more music, you know He'd go get gone a home is other. Yeah, big FM Kawada And that has really worked for us in time spent and you know in stickiness On the network, which has been a good thing What we also saw is that we've made some good strides on original music and Recreating music so you know, we did a big spike on on a 61 session medley on video on digital video for Independence Day Which actually got us huge traction. We've committed ourselves to content marketing in a big way We also saw we did a similar thing. We had 10 years of green Ganesha and we recreated the Ganpati folk For that which actually gave us, you know, a lot of Attraction across radio and digital So coming in from last year where we you know where we've possibly been the only radio advertiser Which has won every single content marketing award across the board whether it's been the abbeys whether it's been, you know Every single I mean whether it's been the content marketing awards, whether it's been Which the vision whether it's been the melt curia award so Titan Sonata as well as Vodafone have won every single award the two big case studies that we created I have won every single award in every single category that we could have possibly entered them and all goals everywhere So content marketing has been the you know, the big 40 and my outlook for the coming year Is that you know adding digital rate radio together into content marketing could really? Build the game for us. We've also, you know We've also devised a very good philosophy on working with brands what we call the shared purpose. So there is You know, there is our brand in our goals. There is the advertiser's goals and there is the consumer inside and We've actually built a team to look for the sweet spot between all of these three to ensure that what we deliver to our advertisers Works for them works for us and works for the consumer and we've built a list of properties From here up to the end of the year which allow Allow us and allow advertisers to ride on them. Yeah