 Hey you guys welcome back. I am going to be running a simple video ad for a friend of mine for a new client of mine Shout out to Luann out here in California just ready to take over the world this lady right here this professional Has been in the business for 35 years I don't think I've met anyone and I've been you know speaking of thousands of realtors since 2016 Well, even before that when I was a lender, you know, remember I was in the mortgage industry from 2010 to 2016 So I knew tons of realtors. I would network with tons of realtors, right? and I don't think I've ever met anyone that has been in the business for 35 years and At a certain age, right? I don't think I've met anyone as I know there's a ton of a ton of actual, you know hardcore real You know veterans that have been in the business for a while that are in their 70s I know there's there's a there's quite a few but this I don't know too many myself personally until I met Luann in her 70s still crushing it with real estate and Going through, you know physical, you know complications and having you know physical issues, you know, so Shout out to Luann like that that woman this woman right here is amazing phenomenal phenomenal, but she is Crushing it and reached out to me. She said David. I have a video. I want to start producing videos every week I want to start running Facebook ads with you every week Let's get started and this is a client again been in the business forever has a budget Doesn't quite know how to run the ads herself and rather just delegate it, you know to someone like me She's out there crushing it closing escrows Has a huge team And and and she's just super busy right so she's all David I know you can do it. I know you've been doing this I know you helped a lot of realtors want you help me to and so shout out to Shout out to Luann. I just brought her aboard and I'm gonna simply run of and this is what I talk about This is what I call step three What I'm gonna show you right now is step three Step four and even step five in my book the social real estate agent Some of you read that some of you have not I'll put a link right below You can download a free Digital copy. I'll put a link right below. Okay, read the book if you haven't already and That just goes it just goes over the top five steps the top five steps to implement on social media to Capture more leads and build your personal brand fast Okay, these are the five steps that I that I go over these are the these are the you and I chances If you're if you're getting this video right now chances are you and I have already done a few steps Maybe we've done step one and step two right this right here step three So this is step three this one we when we go in and we start targeting our local area And we go out there and start our branding and we start Facebook advertising and putting out videos every day So that's what I'm gonna be doing with Luann. The first video is is regarding like Selling she's a listings agent. So she's looking for sellers. She's looking for sellers and she's super creative Again, 35 years in the business. She's been doing this forever So she has all kinds of great ideas, but she just doesn't know how to execute the Facebook ads manager And so that's again why she brought me aboard. She's on David. You know how to do that stuff. I don't I'll Provide the content just run the ad and and and let's capture leads That's what step three is all about step three is Is the actual Facebook advertising or the Instagram advertising and then also step and then and then step Yeah, and that's that's about it and then step four is your landing page Which will be take will be taking the traffic to this page right here. This is a landing page that captures The lead right that's what it's all about you guys is is running that paid ad directly to Your local backyard and and directing that click to a landing page Now the landing page that I use I'll provide a link right below. There's a 14-day trial I would highly highly highly suggest and recommend if you plan on running Facebook ads Or if you're already playing around with Facebook ads and you're not driving it to a landing page You have to so I'll provide a 14-day trial if you want to take a look at that that's step four That's what I call step for a landing page your listings your open houses Looking for future buyers looking for future sellers 100% you guys should be running Facebook ads Targeting your local area and the link that you're going to be tying to that is a landing page Okay, very similar to this one. Actually, this is it. This is an exact landing page Takes you to one page where all the person can do is enter their name email and phone number And there's only one single button very different than your website right on your website There's a million buttons to click on this is very very straight to the point very clean It's it's it's it's all about This information and this information only right so I'll provide a 14-day trial To the software that I use I use that for my landing pages right listings Open houses whatever whatever if we're trying to capture leads online And if we're going to be running paid at traffic Facebook ads You got to be taking it to a landing page So I use that software for the landing page and I use the software for step five Which is the email automation when that name and email goes into the system There needs to be a series of emails that follow. Okay, and that is step five. That is nurturing your leads That's nurturing your CRM. That's nurturing these name and emails that are coming in through the top of the funnel. We're running ads Whether it's a video that you're running an add-on whether it's an image, but you're we're running ads We're targeting a local area and I'm gonna show you I'm gonna walk you through that entire setup right now But we're targeting a local area Her backyard right and we're driving it to this one page But step five is when you can set up a handful of emails that are already pre-written that are already ready to go out over the next few days Getting getting your name and your message back in front of that prospect because not everyone's gonna come here and Give you their phone number and be ready to talk right now. They don't even know you yet Okay, they're seeing an ad maybe they're seeing it for the first time whether whether it's a video and if you're not Personally branding that video meaning you on camera We're where it's actually you like right now. I'm gonna run a video for this client Who is not on camera? Very generic video, which I do not recommend at all 100% you guys should be right like this right here with your cell phone widescreen Doing a video two minute three minute four minute five minute video doesn't it doesn't even matter you want it over a minute But but doing a video that that's personal branding. That's Facebook weekly Advertising that should be going to your local area to a landing page like this, but as people opt in They're not all gonna give you their phone number And they're not all gonna want to talk right away. They don't know you yet And so you want to you want to nurture that lead name email is really all I recommend And then it's through the email series where you can nurture that lead where you can build the relationship where you can build the No, like and trust factor and get people to click on links in your email and this is all happening fast This is all automated right over the next few days. Let's just call it over the next week or so They're gonna be getting emails from you. This is step five and so you need to have a system for that I use the software for that as well And then I also use the software for my calendar for my appointment scheduling So as these emails go out, there's links in the emails and there's call to actions of me saying hey And by the way, if you're free, you know, if you're available this week I'd love to chat with you click the link below And I'll take you straight to my calendar where you can schedule an appointment Can't wait to hear from you talk to you soon and that's an automated email that went out four days later After they opted in right so you got to be able to have this funnel You have to be able to have this follow-up series and 100% of it has to be automated. Okay This is this is where we're at you guys So if you're still posting your listings or posting your open houses on social media When 95 of all of our followers on linkedin facebook instagram twitter pinterest 95 plus percent of every single friend Friend that you have on facebook lives across the country 95 plus percent of every linkedin connection that you have Lives across the country and they don't even know you and they're not buying in your city anytime Yeah buying in your city anytime soon So rather than continuing to post your listings post your links And and just all that is a sprain all that is is throwing spaghetti against the wall. That's all that is If it's working for you. Okay, great forget what i'm saying But i'm i'm convinced that it's not because I speak to realtors. I speak to hundreds of you guys in a given month I know with how everyone's marketing right and so rather than just throwing it out there in social media world And and and hoping for someone to comment on your post run an ad run an ad run an ad Take them to a landing page capture that lead And turn that lead into an appointment and turn that appointment into a closed escrow. That's all that's all we're doing here so Let me show you this we're going to come in here Into the ads manager and the way you get here is come to your page and click on create and you're going to click on ad That's going to bring you or you can also come over here to this drop down And you can click the drop down and you can click on manage ads You can do this as well. This might be the best bet because when you click on manage ads Here's what I want you to do click on manage ads And that's going to bring you to your ads manager. That's going to bring you to this part right here I want you to bookmark this page so you're going to just Hover over this and then put it in the folder put it in the bookmarks bar or put it, you know Create a folder up here at the top, but for sure put it at the booksmark bar and hit done Save this page right here. This is your ads manager. This is your dashboard. This is where you'll be able to see a lot of stuff at okay And then and then also what you're going to do is you're going to click on create And you're going to bookmark this page as well Okay, so you're going to bookmark this page as well Let's hit start over real quick You're going to bookmark this page as well. So those are the two pages Those are the two most important pages when it comes to this whole entire facebook thing. Okay And then and then the way you get here is you could click on create and click on add Okay, so the other one we clicked on the drop down this one we click create we click add And that brings us to this part. This is after clicking the green button, right? So bookmark this page as well and here's what we're going to do Because we're in housing. We got to check that box and go with housing There's a few other options, but you're going with housing and that's all there is to it So this first ad here's how I start off my clients. Okay We start small as a lot of you guys know that are getting this video We've done step one and two step one was listing all of your links, right step two was um Running the like ad and taking that like up like like count up a few thousand and in targeting everyone Targeting everyone getting likes from all over the place, but it doesn't even matter It's that number which is what we shot for and and we achieved our goal. It's that number That's the perception is the number. We have to have a few thousand likes, right? That's step two And then now it's step three Step three is when we start targeting your local area. That's what it's all about We're now looking for buyers and sellers bottom line and we're looking to capture leads Very different than the like ad very different than a video ad, right? That's capture leads, but here's part one of step three Here's part one part one Of step three is when you run a video view ad Okay, you run a video view ad and you get a few thousand people in your local area to see it Okay, that's part one of step three. That's what you want to do first You want to pull out your phone and you want to simply introduce yourself? Hey, my name is david I just wanted to introduce myself. I've been a local realtor here in san diego for the past, you know 11 years. I love what I do I wanted to give you a little background experience on who I am and where I'm coming from You know a little bit about my family and where I went to high school Like you guys can really get into detail in a three minute video selfie style on your cell phone And call it an intro video You take that intro video That's what I highly highly recommend for every every single one of my clients is to pull out your phone and introduce yourself very very casual very Authentic and very very real on your cell phone selfie style This is a powerful powerful engagement type of style video man. You guys have to be doing it And you have to be doing a lot of your videos that way Listings open houses again, everyone's promoting video A lot of you guys are catching on but you're throwing it against the wall You're throwing spaghetti against the wall aka you're just posting on social media thinking you're doing something You got to take that content Which is one of what i'm about to do right now and i'm gonna and we got to run an ad We got to run a local ad the only people that we need to be ringing their bells Are people that live in our backyard where we're closing deals We're a local business owner We got to target our local audience and that's all that matters, you know So so what I always say part one of step three should be an intro video And the whole entire goal is to run video views to get a few thousand people to see it Once you get a few thousand people to see it then you can turn that ad off and normally that happens within seven days Within seven days Depending on the budget you can get a few thousand people and that's why i'm going to do a an experiment experiment with this one I'm going to test this one for you guys and this is going to be a real live ad That i'm going to run and you guys are going to be able to reference reference back to in fact I'll put a link below back to the page, but um I want you guys to really track this because we're going to get a few thousand people We're going to put a good budget down We're going to run it for seven days and we're going to get a a few thousand people. Let's find out Let's see how many thousands we get let's find out. So so follow this ad with me over the next few days um, but um We'll turn that ad off. Let's just say seven days later And now we have a few thousand people in our local backyard that got a taste of who we were Now the intro video the reason why you start with that one is because you're introducing yourself Even though you've been in your area forever Chances are you don't know everyone right so so running an ad you're running it to a cold market We want to find that audience if you're going to run it to a hundred thousand people Let's find that audience of ten thousand who actually watched it that audience of ten thousand people becomes our Our our our custom audience and now when we go run facebook ad number two Or instagram ad number two we can retarget all those ten thousand who watched video number one Right, that's the name of the game. It's retargeting. It's retargeting people who are engaging in your ads aka Watching your video, right? That's why the intro video is so powerful And it's such a great way to start step three part one It's a great way to start Because you build that audience a person in your local area ends up seeing your ad in their news feed And that counts as a view and then again when they when when because you're able to to to track that And and now we're able to run another ad to them For me to get back in front of them is Is double the power is is just Two times more powerful because now it's a warmer person Now I take that data and I go run facebook ad number three And I get back in front of them the only people that are engaging in your stuff are people that are finding an interest That's it man So that's what I'm saying if you put a two minute video out The thing about facebook is that you can track facebook can track it So facebook will tell you hey this group of people watched 50 of it This group of people watched 75 of it this group of people watched 95 of your two minute video Don't you think those are people that are now do they know they know who you are like especially if they Live four miles away from you. They just saw an ad a video You know in their news feed. They don't even know you yet. They're not friends with you on facebook They don't like your business page. They don't even know you yet. It's a cold audience The intro video you guys run that intro video first find that audience Which actually watches it and then you retarget with video number two. That's why when I bring along clients It really comes out of them. They have to be be able to perform and produce a new video It's simple. You guys document what you're doing Like this doesn't take creativity I don't need you to create a new video every week. I need you to document a video every week Turn something that you're doing throughout your day into some type of educational piece that you can put out there and Bring value to your audience right talk about selling talk about the process of buying You guys are so knowledgeable. It blows my mind You guys need to spit it out and i'm telling you spit it out via video And let's take those pieces of valuable content and let's run it to our backyard and let's run it to capture leads But again This is part one what i'm showing you right now is part one We're going to run it under video views so we can run it for a few days Get a few thousand people to view it and then turn it off and then facebook ad number two Will come out. Let's just say a week later And we'll be able to retarget all those who watched video number one Okay, so and then we're gonna and we keep it up every week. We retarget every week We have more to retarget every week We have another group of people to retarget right because they keep watching our stuff And we just want to keep staying in front of them because before you know it That's why video is so powerful because before you know it When you're targeting a local area a very specific Pinpoint on a map and you're targeting them with video ads and new video content every week Especially when they start engaging and watching your stuff people literally become Indoctrinated and if you don't know what indoctrinated is google it people become indoctrinated and they and before you know it Three videos four videos five five videos down the road These are people in your local backyard that feel that they know you like you and trust you by this point After just a few videos after just a few videos you guys And the cost for you guys to actually to actually do this Is literally a joke like I come from mortgages. I know what we make per deal you guys, right? What you're making per deal compared to what you would spend on a monthly facebook ad campaign is an absolute joke Like your profit margin It's not even funny like you guys that's why real estate and facebook ads go hand in hand because what you make per deal You're making several thousand per deal If you were to just spend several hundred per month you can get several deals Like it's not even funny and that's why I love this whole concept I've been helping real estate agents since 2016 run these ads right and so step one again Video one. Let's do it video one. We're going to click on video views. We're going to name this one Um Staging that's the one it was staging Staging ad we're going to go with staging ad That's what we're going to name the we're going to leave video views. We'll go at staging ad And we're going to name it we're going to name it that okay, we're going to name it that let's copy that Let's bring it over. Let's say continue and now we're in the second step. So that was the first step There's only three steps to running a running a facebook ad campaign ad set And ad okay, so campaign ad set and ad Those are the ones you want to you want to pay attention to now We're in this in step two, which is the ad set campaign ad set and ad This is where we choose the audience the placement the budget the schedule So this is kind of where the fun happens and what I normally do is I'll title it up here I'll bring that over and just name it the same Especially on on part one. This is part one now with her with this particular client She was very adamant about running this ad first and and I told her I said, hey There's a few steps that we need to implement before we even get to this part Like this is what I call step three. This is when we start running content to capture local leads like To be honest with you Luan, you're still missing step one and two issues. Oh, David, you know what? We'll get to that But I I have the budget and I want to run this and I need to start capturing leads and let's do it So again, this is step one you guys part part part one of step three But um, that's why I'm running this one and and not an intro video of her introducing herself Which is what I normally start with but even with this it's a it's a it's a video It's not the best video, but it's a video and we'll still be able to to grab, you know a decent audience especially because of the budget Then I'm going to be spending on it. I'll show you right now, but um Um We'll only need to run it for seven days. We'll run it for seven days Um, we're going to put a good budget a good daily budget down We'll get several thousand people to view it and then we'll retarget Okay, and they're they're all people in in her local backyard So biggest thing with facebook now and again because this is a The first the first ad that i'm running. I don't have any custom audiences set up So there's no custom audiences set up. Those aren't those aren't the ones that I set up Those are probably older ones for the client set up, but um as you guys know, the biggest change in 2019 was was no more um modifying the age or the gender or the gender so That right there is is um is what you you want to keep in mind. So let's go show more options Languages, I wouldn't even mess with that connections. Here's what I would do. I would edit this And I would exclude People who like your page because chances are people who like your page Live all across the country. So I don't need to target them. These are people that are going that are that are going to be right in my backyard And let's go ahead and change this edit settings and we're going to go with The client wants to go with the location of 28 mile radius of 5252 sunrise boulevard. Okay, so let's Let's go with that. Let's copy that everyone Who lives in this location is who i'm targeting. Okay, so make sure you check that And 5252 we're going to go miles around this we're going to go 30 miles Around that address and there goes the targeting Okay, and then we don't need age. We don't need gender Do you tell targeting no options added right here? What you can do? I mean is you can you can definitely put in interest, right? You can definitely put in Zillow you can put all kinds of different keywords, right? but and and and this will track a bunch of people that have been have been On Zillow and and and shown an interest on Zillow in the past, you know Few weeks. Give me let me put my charge on So you can you can definitely do that But what I what I normally do a lot too is I'll leave it blank So I won't even I won't even put in a detailed interest like because this is video number one This is video number one. I want to grab Facebook is so freaking insanely intelligent as far as the system The the the algorithm the artificial intelligence Facebook is so dang good Where they're going to find my audience like they're going to find my audience um So a lot of the times when we're first starting I'll leave this part blank I won't even put all the keywords Zillow redfin Rotor.com like I won't even put in any of those keywords Homeowner first of all you can't target a homeowner anymore. Like if you type in homeowner Homeowner association pops up and that's not that's not what it's not what I want. I want a homeowner, right? so You could maybe try testing homeowner association, but again Facebook's going to find that audience and and that's all that matters and A lot of the times in the beginning I'll leave that part blank. Okay. So go down go down go down Edit placements is what I do for sure. It's all edit placements automatic placements is when Facebook just post it on everything Everything meaning everything that Facebook is on All these partnership websites that Facebook has partners with with that's audience network So so your ad will be seen on so many different websites, which which sounds like a good idea, right? But All these other websites aren't necessarily where all the traffic is all the traffic is on Facebook Everyone and their mother is on Facebook. I need to stay on Facebook. I need that ad placed on Facebook, right? so a lot of the times all um I'll either uncheck audience network. I'll for sure uncheck Instagram because when I run Instagram video ads Those are separate. I'll I'll come in here and I'll only check Instagram So you don't want to run both at the same time. Don't do that run it one run one or the other Or run them individually for sure. Okay. So This one is going to be just for Facebook. And so when I scroll down Facebook news feed. Yes. I want it there Facebook marketplace. Okay Facebook video feeds. Okay. We'll put it there Facebook stories in stream Facebook in stream videos And then instant articles. I don't need it there Just random websites that Facebook has partnerships with right and that's it. So I'll scroll down and what we're going to start with That's all fine. Leave all that What we're going to start with is we're going to start with $20 a day In fact, you know what what I'm going to do is rather than spending it per day It's still it's still the same math But 20 times 7 is 140, right? So what I'm going to do is I'm actually going to put A lifetime budget of 140. I'm going to put a lifetime budget. I'm going to go lifetime budget And I'm going to change the date This one I wanted to go out as soon as possible. So right now it's the 21st Is it 21st? Actually, my bad. I'm tripping today is the 21st. It's Tuesday. Okay, cool. So we wanted to start We want to end we wanted to start today and then go one two three four five six seven go to the 28th Do we want it to go seven days? Let's just go seven. We'll go seven days And we're going to go lifetime budget of 140 So that's normally how I'll run the ad you guys So rather than a five dollar daily budget for sure You're in real estate and there's there's now many many more realtors advertising on facebook So you got it. It's no more five bucks a day like I mean Again, if you want to play small start there start there if you want to play small small start there But we already know what we're doing with this. So in a video case We're running video views to get a to get a crap load of people in their backyard to see that video And again, I'm telling you the selfie style on your cell phone personal branding Giving education talking real estate value based short Into the point videos and showing your personality are super powerful Okay, none of this slideshow type of video like those ones. That's what this is unfortunately But the client was very adamant about running it and I'm going to do what she wants me to do. So So yeah, man, so just put out put out some basic stuff But keep it real and keep it raw and keep it authentic and you'll see you'll see some great engagement But this one we're going to go seven days and we'll run it at that budget and we'll do lifetime budget that way because Sometimes facebook doesn't spend like if you if I broke it down to twenty dollars per day Sometimes they don't even spend all the twenty per day Sometimes they spend the twenty per day and then the ad turns off for that day and then resets the next calendar hour And resets that next new daily budget right 24 hour period in a day, right? So sometimes facebook will spend all the all the ten bucks a day If you're doing ten dollars a day daily budget, right five dollars a day sometimes they'll spend that whole five dollars And there's still maybe seven hours left in the day Where that ad was going really good that day because every day is different that ad Fluctuated really good that day and it could have got seen by way more people But you set a cap on the day on the daily budget and so it couldn't spend more Sometimes it doesn't spend that much and it spends a little less. So that's why I use lifetime so Same daily in my mind, right 20 bucks a day But I let facebook breathe and they don't need to spend it all in a day, right? They have seven days Based on my calendar They have seven days to make it happen and what i'm going to do is i'm going to make this See right now it's 10 38 What I want this to do is I want this to start if we get approved It's going to start at 2 p.m And this is local time and it's going to end seven days later At that same time as well that way the money is even right the budget. Okay, so it spends an even 140 So here's what we're going to do now we're going to continue Hit the blue one And then here's what I want you guys to do here is the biggest biggest piece of advice is you want to add that Asset that content that image that video whatever the heck it is you want to upload it to your business page first, okay So let's upload it to the page really really quick. We're going to click on add video And there is the video right there. We're going to click on open and sometimes depend on how long it is, you know It'll take you'll take x amount of time, but hopefully it doesn't take that long. So let me um Let me add the title. So what she did is she wrote Here's the text above the video and this is what she wants wants in the in the actual um text So text underneath the video. Okay, so let's do this. Let's Put this in the description Let's put that in the in the in the description and then in the title. We're going to put This right here bam Okay, so that goes in the title and one thing that's really good as well, but I don't know if I have time this second I can choose the thumbnails. Let's choose Is that the best thumbnail? Yeah, I guess that is the best thumbnail Okay, so what you want to do for sure also is make sure you put in the subtitles Make sure you put in the subtitles as well um But I'm going to have them just auto-generate it for now And then I'll hit and then I'll hit next Because I want that video up. I want that video up now. I need that video up now Let's publish now And so here's what you want to do. You want to do that part. You want to do that part first Okay, before you come up here into the actual Set up, okay You want to you want to do that part first because what you're going to do is you're going to click on use existing post and that post Depending on how long it takes it might not show just yet doing it this way. Okay, so I'm glad I caught myself here I should have uploaded that part first That video first because sometimes let's refresh it Sometimes it takes a while to publish But I don't think the video is that long. So let's see if it shows up Perfect perfect. It's right there. Perfect. Okay, cool. So short video 46 seconds That's why it's not this is not the type of video you I normally recommend at all but again Shout out shout out to louan louan. She's ready and and willing to spend and I Got to do what she wants me to do So we're going to just run this one now and then we'll work on more videos You know per week as we as we grow together So there it is right there now. Let me see if it shows over here just yet It should Bam, there it is. Okay. So that's the one that I just uploaded right there You click on that and the reason why we do it this way is because once when we do turn the ad off Seven days from now, for example, when we turn that ad off I want that post to remain on my page Right when you come in come in here and you create ad right here. You create ad Once you turn that ad off. It's off. It's off of the cyber world Freakin wire like it's it's off. It's off the internet like it's off Like it's not it's not out there. No one can see it at all not even organically, right? So I just I just figured if I'm spending money on it That post needs to live on you know it needs to live on And and and people need to be able to see it should they ever come to my page It should be there and and I want it to be there at all times, right? So that's just why I use existing posts and I upload it to the page first So you'll come over here and it'll be right there. It'll be the the most recent post Should be right here at the top There it is there. So what I'm going to do is I'm going to pin it So here's what I normally recommend what I keep talking about normally part one of step three This is when we're diving into the backyard this one we're going to start This is when we're going to start capturing leads But what we're going to do first is we're going to introduce ourselves because again, not everyone knows you even though you've been living there forever Not everyone knows you right? So let's run an ad to people who are not your facebook friends to people who don't like your business page and who actually live in your backyard And what I want you to do is that intro video and then you pin it to the top So in this case hit the three dots and I'm going to just pin this one Just just to pin it. So in this case, I'm going to pin that one But normally that should be an intro of you So now if if if if you've been following us and we've been on the same page together, right? If we've been following each other Step one all the links are listed step two, you know, you now have a few thousand likes Step three when I come to your page, not only did I see a few thousand likes But when I come to your page the very first thing you have pinned at the top is a video of you introducing yourself That's powerful and because you ran an ad on that That video has 15 000 views and that view count Sticks that view count Stays that's the benefit of posting it to the page first and then running the ad Because when people come here, I want them to see 17 000 views, right? And because I pinned it it's the first thing they see they see the likes at 3700 They see the video. It's the first thing pinned. They see the video at 17 000 views Like that's credibility instantly and they don't even know you yet. That's what you need on social media Okay, when you come to the channel when you come to the page people need to be blown away They're going to be blown away with your like number if you took it up a few thousand And they're going to be blown away with this video of you introducing yourself Bottom line and and again, it's the it's the view count They're going to see that video at 17 000 views and they're going to be like holy crap Who is this person, right? You want to do that? You want to do that? So there's the post We're running it on that right there. We upload it. We chose it right there. There it is there We're going to add a button And this right here is a button To her landing page. Okay. Now. Here's the thing This is not a lead capture ad Okay, it's not a lead capture ad But I'm going to put the url there just to have it there Just so we can have a call to action button in case anyone clicks on it, right? And especially when we turn the ad off that post will remain on our page 24 7 and if anybody clicks on learn more Right, if anyone clicks on learn more, I could have went with a different key word But or call to action but none of the none of the other ones really apply To rule of state and learn more is the the most non intrusive Call to action which has been statistically proven by facebook. So learn more. I think that's the right key word I'm using right learn more is the best one to use. Okay, so that's where your landing page goes now I'm going to put it there just to put it there Just so that learn more button is there and then I'm going to hit I'm going to hit confirm So the pixel everything is running we hit confirm and then we're in view review for a while I'm going to put the the the url and the learn more button there For now again because when I turn the ad off the at the post stays It's not running as an ad anymore, but it it stays organically on your business page and that's that's that's cool, right? Um And so if anyone sees it in the future they click on learn more then at least you know I'll bring them to a landing page And and and they can opt in right that's that's the benefit of putting the link now It's that that's not the objective right with what I just showed you guys The objective is to get a few thousand views That's the objective. Okay, and then retarget all of those with future ads Bottom line and the future ads are not going to be video views. The future ads are going to be Let's click the green one So after that one after we get a few thousand views We're going to retarget with ad number two ad number three ad number four We're going to retarget all the viewers With conversions. Okay with conversions. That's when we go into real lead capture And that's still that's still step three right step three is running a weekly ad bottom line I'm telling you week number one. That's where we're at right now You just you just saw me run week number one And and what I mentioned was you wanted to be an intro video not this video I just not this type of video I just ran right make it be that intro video week number one and then week number two You're doing a whole new video retargeting all those viewers who watched Video number one and you're retargeting them by running a conversions ad. Okay And by the time you do that you got to know how to retarget them You got to set up a custom audience first and that's a whole another video But I wanted to kind of just give you guys the concept the next Ads ad number two ad number three ad number four They're going to be all conversions because now our whole goal is to capture the lead now The objective is to get people here. It's no longer video views. It's no longer to get thousands of people to view Now are we going to get thousands of people to view it? Yeah, that's going to come because of the ad because the result that we're running an actual ad But what we're telling facebook is we're saying hey, here's 20 bucks a day Finding leads. I don't need views. I need leads. I need people to get to here and fill out this lead form I need leads, right? I'm looking for buyer or seller leads That's all step three. That's all step three And and and and we're just getting started you guys We're just getting started. So if this stuff makes sense if you guys are not running ads yet Let's go back to the ads manager If you're not putting out this type of video content to your local area Okay to your local area on a weekly basis driving people to a landing page to capture the lead I'm here to tell you you're making it harder than it needs to be bottom line. Stop being stubborn. Let's get back on the phone Let's chat. I can help you. I can either teach you. I have a course that is that is literally days away from being released That's the whole 2020, you know, it's you know project that I am Fired up about is is you're either gonna you're either gonna learn this stuff yourself and that's my course That's what i'm releasing this month. I'm literally days away from from releasing that That is a digital course teaching you all video through video screen share like this me walking you through every ad setup If you're that type of person that course is for you So you're either gonna learn this stuff yourself or you're gonna hire someone bottom line and and again I want to start small. So i'm not here to you know, nickel and diamond anyone. I'm here to literally start small and scale up And it's gonna start it's gonna it's gonna happen with video content with video marketing targeting your local backyard Driving them to a landing page to capture the lead. So you guys there's a few links below Let's schedule a call. Let's chat. Let's strategize Let's figure out a way to get your message to your local area to capture more leads Then you can possibly handle all right guys. So click the link below. Let's talk soon