 In this video, I wanted to give you some advice relating to when you open your business, how do you actually market yourself? How do you get your service out there? How do you get people knowing about you and what are the biggest misconceptions that people have when they start a business regarding marketing themselves? So imagine that this is you and that you have a business. What most people do when they open a business is they try to reach out usually on one channel. So for example, they try to reach out through emails or they try to reach out through Facebook messages or they ask their friends to recommend about them to other people. The right way, the correct way to market yourself would be to actually market on ten different channels at the same time. So you want to market on YouTube, on Facebook, on Facebook ads, AdWords, emails, telling people about you, called calling. You want to pretty much market on every channel you can think of, send people messages on WhatsApp, use every single channel and use it based on the way that it's meant to be used. So if you're going to send WhatsApp messages, make sure they're more focused on emojis, they're shorter, just more click here and get there. If you're going to do Facebook, you can use a lot of pictures, you can use long posts. If you do email, you can really structure your emails and highlight them and make sure that they look really amazing. So every medium, every channel, again we're talking about Facebook, about YouTube, about emails, you want to really go hard on every one of these channels, like as many channels as you can think and you want to push as much as you can ten times more on each. So if you thought you're going to need one email per week, start doing one email per day. If you thought you're going to need three posts per week, starting 30 posts per week. You thought it's going to take one video per week, starting 10 videos per week. Basically 10x everything that you thought it's going to take on every channel. So instead of one channel, you're going 10 and instead of once, you're going 10 times more on every single channel. Now how do you actually promote? Well the easiest way to promote is just to shout, hey, I'm here, check me out, look at this, check this out, this is called promotion. It means to make people aware of a product or an offering. But if you're like me and if you have a bit of an issue with straight out promoting people who don't know you, one thing that you can do is actually create a bait offer. A bait meaning you can create a free value that is very much related to your product. So if I'm going to sell let's say an online course for $197 and I'm going to sell the course about YouTube marketing, I can bait people by selling the, giving them for example a free e-book that will help them with their marketing. And they go from the bait, the bait is actually a way to get them to sign up, putting their email and then they get exposed to the actual product. So you can use the bait if you're like me and you don't want to just push and push, you actually want something that makes people come to you. But again, even if you have an offer like this that supposedly people are supposed to come to you, you still want to make sure that you reach out on as many platforms as possible 10 times more than you thought. So this is a very basic model for what I would do if I started my business for the first time or if I started a new business, how would I would go about getting people to know me? Because remember if you're just starting your business, nobody knows about you, nobody's thinking about you. And if they don't know you and they're not thinking about you, they can't do business with you because you don't exist in their mind. So make sure you go hard on these platforms and do 10 times more than you thought you're going to need and let me know if you have any questions. See you in the next video.