 So in any situation where there's any kind of pressure, tension, or disagreement, or somebody needs coaching, there's a behavioral or there's a client who's unhappy or something, not everyone's agreeing, there's really two sides to a bridge. And imagine there's a valley underneath. There's our side, our view of the situation, and there's the other person's side, their view. Most of us and most leaders that I work with, most people who want to coach, engage, influence, they do it from, and there's an understanding gap in the middle, they do it from their side of the bridge. They do it from their passion, their knowledge, their ability to articulate and communicate, their authority even. Problem is, there's often someone standing over on this side of the bridge, looking down, thinking you know, the last time I jumped for Bill, he interrupted me, he didn't give me credit for those ideas, and you know, he wouldn't respond to my emails. So, I'm not jumping, they get stuck over here, don't they? They won't listen to the ideas, I mean, even when you give them clear logic and clear explanations over and over again and what? It's emotion, they get stuck here emotionally. Logic and rationality don't apply over here. What I've learned that great leaders can do is they start by getting off their side of the bridge, which is often the hardest part, because we're busy, we've got a business to run, we've got things to do, and I told them what to do. That's where you stop and take your deep breath, and you metaphorically get off your side of the bridge and walk over to this person's side of the bridge, and think, what is happening for them? What is going on for them? What are some of their challenges? What's derailing them? Doesn't mean being their best friend, you don't even have to like a person to do this. It helps, but we all have relationships, particularly in business, or sometimes in laws and such, or we have to work with a person. We'll be so much more effective at influencing and engaging if we can start on this side of the bridge and just recognize and understand what are some of their challenges and what's going on for them, and hear their ideas first.