 Welcome back. I am Jason Leduc from evil genius leadership consultants This is geeks are sexy fourth fried in a month talking about business and how to be successful here in Las Vegas We're back with Emily Emily Wilson of Emily Wilson photography. We've talked about all kinds of things We were talking about drones before it turns out producer Nick knows a little bit about drones So he was given a given some advice and they were swapping some stories Well, we were on the break before I before I throw it out to you guys from now I'm gonna ask producer Nick for some help so so but that's that's my mistake that I should have done that myself so Really what your job is about in my opinion is about sharing stories and sharing Experiences what are the kinds your kinds of things? You're thinking about when you're behind the camera about how you're gonna share this experience and make this experience connect with People you may not even know we're gonna see it, right? So I'm always looking for the moment of why would somebody care about this so I'm trying to find that and Then why somebody would care about it and then You know is this is this perspective into this person this window of this world Yeah, I don't know, you know, I with the whether it's boxers or racers or Justice Diglett who I Was profiling her at work, you know, I just you just have a feeling about it's an intuition Intuition you develop over time. It's not it's not something you're born with I would guess it's something you develop over time of There's something special about this person there. There's a There's a why would someone care about this and and and it's hard to describe You know given given some time and and a couple of drinks You probably sit down and write out a list of these are really like if I really had to think about it These are the things I'm looking for right if you have if someone said you got to teach a class on this You could do it, but but it's something you develop over time as a photographer as an artist It's not something that that not very many people are born with I would say I would guess well and you have to be a good listener So, you know, you're a good listener and then patient so You have to get somebody's build that trust so that You can kind of see that deeper story and you can photograph You know in places where they are where they just think it's mundane but it's actually a moment that You're seeing in a different way and that you realize other people can connect to it and Right, and you just it's just sort of that like oh wow. Okay. Yeah. I'm I'm not the only one you know that is you know Doing it this way making these choices and you know this person is It's It's been successful at it and you know, okay, let me just stay the course So cool, um, I Thought of a question while you were talking about that We talked about lighting a little bit earlier. We talked about trying to capture that perfect moment, right? Have you ever had a I know there are some photographers who go like don't go back to a place day after day after day It's trying to get that perfect shot get that lighting just right especially in nature photography Have you ever had an experience like that? We've had to say it's not right today. We got to come back tomorrow Well, unfortunately because I have photographed people and their schedules are The the main thing that I'm working around No, I can't go back, but I can you know what I will say and I think about every shoot is Okay, I'm just gonna take a couple more and then I take and then we're like working 10 more minutes Like when I say, okay, we're about done like just gonna take it like no, we're actually not Because I have a lot more work to do. Yeah, as soon as I say that I sort of you know, this Rolodex of like images Just flips in my mind of like, okay, what have they captured? What have we covered? We covered everything You know, if if I'm able to I'll check the notes that I've made about what I want to you know what I want to capture in this shoot and You know, I always want to go above and beyond what an assignment is what a job is and So I just really will keep shooting until either the lights gone You know or are they just can't do anymore or right right or it's just Yeah, or the moment is gone. Okay. Do you ever have trouble? Because we're all conscious for ourselves and as you ever have trouble with your subjects Especially like portraiture kind of stuff getting them to relax and really be themselves. How do you deal with that? Absolutely? So my favorite thing to do is to you know, when I walk in to To a location For a shoot, you know, I never walk in with my camera. I never I just I walk in I'm not holding anything and I really try to just engage with the person on a human level You know, not necessarily talking about the weather, but you know, just really just putting aside any sort of big personality or Whether it's a big personality or whether it's somebody that's really nervous, you know If I just if I walk in not as somebody who's gonna immediately start taking pictures But it's just another person who is like Down to earth. I'm easy to talk to I really do, you know, and and with the stuff that I do I really do care about meeting the people that I do and Whether that is an assignment that's or or a personal project. So Yeah, I always want my You know my genuine interest in What we're doing to come out Very cool. I imagine sometimes the person paying you to take the pictures is not the person You're taking the picture of and that that can lead to some of that sometimes. Yeah Yeah, I mean, I just yeah, I always just try to connect Very cool, let's shift into a little bit of a business mode since this is a business show after all What's a tough decision you had to make with your business and how did you work your way through that? Well, you know Like you said how we met we met At our friends that Steve's hi Steve and Alex. I saw you I didn't forget I didn't forget about you there See we met at a think global event and you know, so think global really helped me Edit out the stuff that I didn't want to shoot which meant Pushing to the side clients that were making a request that I didn't want to do I get it I've been there. Yeah, and so yeah, I think you know some of the hardest stuff is is just is not Doing the things that are You know that happened every day in Las Vegas, you know, you could be You know, you could be such, you know a So busy doing all kinds of stuff that you don't want to do For sure. Yeah, so so really honing in on what it is That drives you What keeps you passionate? in in those moments where It's a 10-hour day and then you have to turn around a quick edit for the client that night You know when you get home, it's a 15-hour day Yeah, you have to write you have to love what you do That's awesome So speaking of pushing the things to the side that we don't want to do and bring it in the things you do want to do What's coming up for you? What are the projects you're excited about working on for the next few months? So I've got some stuff going on with the boxing some some friends that have Where amateurs are turning pro and they're having some big fights So I'm gonna try and just really work and get those shots outside of the gym We've got some really cool stuff coming first of the year With meow wolf. Do you know meow? I don't They're out of Santa Fe. They do immersive art Okay experiences and so they're gonna be bringing something to Las Vegas next year and they've contacted me about Documenting a lot of the artists that could they're gonna commission and their process and their community Engagement that they're gonna have so super excited about that sounds exciting. Yeah Yeah, and then I've got I've got my list of entrepreneurs that I'm gonna tell their stories. That's great out there. We need that here in Las Vegas Yeah, so and all of that just keeps me moving in the direction that then assignments come that Compliment that all right. So before we go we're wrapping it up But who are you looking to connect to in the Las Vegas community? Oh my goodness. I told you I don't always use the ones in the sheet. I come up with stuff as we go So I did a few months ago. I started it did some behind-the-scenes stuff for UFC Okay, and that was incredible. So I want to do more of it I think they just haven't figured out what to do with it. Okay. I'm like I want to do everything But when they're in the octagon, okay All right, Dana White if you're watching yeah, or somebody who knows him because I don't yeah I just you know what it really is anybody who is looking to get that Behind-the-scenes look one of the things that I love about that work is my ability to sort of You know chameleon into the environment and that they forget that I'm there So it's very cool. That's a that's not always the case. So so it's great So tell us one more time tell UFC how they can find you so you can come do this behind-the-scenes stuff for them That's right. So Emily Wilson photography comm and on Instagram EW photo All right, great. Well, thank you so much for being here today Emily Thank you for rolling with the punches and doing the whole show with me today So it was my pleasure as well. This was a lot of fun. I'm Jason Laduke. This is geeks are sexy I'm from evil genius leadership consultant. So check us out and we will see you next month I don't remember the date look it up. Be back here for Friday next month. The future is out there