IBM's partnership with the All England Lawn Tennis Club at Wimbledon shows it can deliver complex real-time data solutions to a global audience. The Championships showcase the company's ability to process and analyse huge amounts of data in real time, and also what IBM can achieve with its cloud services, data analytics and social media sentiment tracking. IBM's ability to cope efficiently with peak loads during the tournament, yet scale back at other times, is the kind of dynamic provisioning that can benefit other organisations. In this video IBM Client Technical Advisors Bill Jinks and Siobhan Nicholson explain how the experiences of working on the Wimbledon project help inform their business activities during the rest of the year. Businesses and government can also gain new insights into historical data, and IBM SlamTracker's predictive analytics illustrate how much can be derived from data that may have been gathered over many years.