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Published on Feb 27, 2011
In this lesson, you will learn:
* how to use the Clicks tab metrics in AdWords reports * how to analyze the effect of search result position on performance * how to track audio and TV campaigns in AdWords * how to track ad performance
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.