The ARK Challenge: How to Have Successful Media Interviews




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Streamed live on May 20, 2014

Start at about 2:50.

Michael Prichinello of Modern Message in New York provides guidelines for having successful media interviews.

Great media coverage is one of the best ways to attract customers and make new sales. Doing it well, that's an art that comes with practice. During our Modern Message media training session, Michael Prichinello will teach us the tricks of how to conduct a successful interview. tips will include everything from how to delivery your message across print, radio and broadcast interviews, how to control the conversation to ensure maximum exposure and how to present yourself on camera. We will also touch upon crisis management and learning the core interview tactics of bridging and flagging.


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