 What is up everybody? Welcome back to the channel. You guys just day in the life, man. Day in the life, building an agency, running ads for clients, Facebook ads for clients, running ads for myself, landing pages, self-funnels, email automation, broadcast, day in the life of building an online business, right? And don't think that that whole word or actually building an online business, few words. Don't let that overwhelm you. Don't let it mislead you. Don't let it freaking overcomplicate yourself. Don't overcomplicate yourself over it, you know, at all. Everyone starts small. Everyone starts with an idea. Everyone starts with something super simple. At least that's my opinion. You should be starting with super simple stuff, right? Whatever your message is, whatever your product is, whatever your services are, start small, man. Don't let this thing confuse you more than it needs to. This is basic stuff, man. So I'm gonna simply show you how, just from a small list, how I've been able to get hundreds of appointments, hundreds of, in my case, social media clients, right? I'm servicing clients, running Facebook ads, consulting on social media, marketing tips and all that stuff, right? Specifically real estate agents, small business owners. It's all the same strategy, but I've been doing that successfully since 2016. And I'm gonna simply show you, it wasn't until 2018 when I jumped on Accartra. So if you're new to this whole entire online marketing space, as I consult clients every single day, I always say that the three most important tools when it comes to building an online business is number one, your landing page software. Number two, your email auto responder. And number three, your online calendar. And an online calendar is really for those of you that are like me, that are in the business of appointments, right? We're in the client services business, a real estate agent, an insurance agent, a yoga instructor, a gym, a dentist, a chiropractor, anything. Anything where appointments are the main blood that flows through your business, right? That's the third one. So landing pages, email automation and an online calendar. That's what it really comes down to is those three basic tools. Now the majority of softwares out there all run independently. They're all separate. They're all monthly fees. I use Cartra to run my entire online business. Those three main tools and more all in this one. So I've been on this since 2018. So it's been really since then where I leveraged the email automation. I've leveraged the email broadcast. I've used it to simply get me hundreds of appointments all through social media, like all through the direct message, all through email broadcast. And I'm gonna simply just walk you through again, again, day in the life, man, day in the life of what I'm doing to build my business. And this is really behind the scenes of how I get appointments. I'm gonna walk you through my strategy and just the entire setup, but at the same time how basic this is, man. So again, if you're new to online business, if you're new to online entrepreneurship or now you're looking to bring your message, your product, your service to the internet, again, profitwithcartra.online. There's a 14 day trial, a 14 day free trial to this entire software. So if any of that stuff is, if you're intending that stuff, making money online, building a business online, capturing leads, making sales, Facebook ads, social media marketing, subscribe, that's my channel, you guys. So I'm David, I'm out here in San Diego, really just day in the life documenting what I freaking do for my business and what I do for other clients. So again, this is just simply walking you through how I, one way I get appointments. Now, if you're new to my channel, I've been dropping content like this since 2017, okay? Over here on YouTube, just dropping content again, documenting day in the life of what I'm already doing to build my online business. But it wasn't until like, let's just say 2019 when I started really leveraging this way, right? The broadcast, the broadcast email, because I would hit direct message, that's been my bread and butter. So again, if you've been following me on YouTube, it's been the direct message on how I've gotten literally hundreds of clients, hundreds of social media clients all through the direct message alone, appointments all through the direct message alone. So it wasn't until about 20, I would say maybe 2019 actually, when I started leveraging the broadcast, okay? And simply getting appointments this way as well. So once an individual already becomes a lead, maybe they downloaded my book, maybe they attended my webinar, maybe they, but they didn't purchase. Maybe they, maybe they're just a different type of lead that opted in to watch a free training or opted into watch to download my FB ads cheat sheet. That's what you've seen in the description as well is FB ads cheat sheet.com. That's a simple document, a civil PDF that I give to people for free, right? They just opt in some, those of you that are into Facebook ads, that's a free download that I have in the description. So again, whatever the hell you're freaking opted into in my world, whatever you're coming in on in my world, that's a lead, right? So depending on where that lead is in my cells cycle or in my process or in my funnel, that determines who gets certain broadcasts. So a broadcast is a one-time email. A broadcast is someone I can send or an email that I can send to people who have purchased, people who have opted in, people who have downloaded this, people who have watched that, people who have freaking have this tag, people who don't have this tag, whatever. I can send a broadcast to anyone on an email list of mine. So, but it's a one-time email. It's a one-time email. It's not set in my email autoresponder. It's not an automated email that's set to go out, every three days, it's a one-time email that I physically put together myself. So again, it wasn't until about 2019 when I started leveraging this to get me appointments this way from leads that have already opted into my world. And I'm gonna just simply walk you through how I do it. So it all starts with an actual page, right? It all starts with a page. I use Karcher for all my pages, whether it's a landing page, whether it's a funnel within my process within my sales funnel, whatever. I've been using, again, Karcher for everything for a while now. So I use it for my pages. And all I do is I simply create a one-off page. And I just named a broadcast. So over here in the categories, if you look right here in this dropdown, there's these categories. I can categorize all my pages, right? So, depending on what the page is, pertains to a certain sales funnel, a certain category, right? So I'm able to categorize everything. So I have a simple category that I just created under broadcast. And these are one-off emails that I'm gonna be sending to specific people or leads or list within my entire database here, right? So, and again, I'm gonna show you how I do it. But the strategy that I use is rather than just sending an email, right? And I'm gonna walk you through the entire freaking detailed right here. But what I do first is I'll create a page. I'll create a page. And to do that, I just simply take any template that I already have, or I can come over here, click the green button and create a whole new page. But I really just do a clone. So I'll come in here to a page that I already, maybe designed or that's already set. And I'll just simply click the three dots and I'll click clone, right? And then as I clone it, I literally duplicate that page. I can then come in and I can change the color. I can change the title. I can change a button. I can do whatever edit I need to to that page that I just duplicated, right? I just cloned. And so I just created a category for broadcast. These are gonna be one-off emails that I send out in a broadcast. Now, a broadcast, again, I levered to the broadcast over here. So I'll hit my communications, I'll go communications, I'll hit broadcast. Again, and I'm gonna show you how I set this up. I'm gonna send out a broadcast right now in front of you guys to a certain email list. And again, that's how I get appointments, but this is how it's done. This is how I get appointments this way is because I set up a page. So this is the page right here that I just set up. I just recorded a quick video. In fact, I'm wearing the same damn shirt. I literally just did this. And it's this page right here. So I created this video just a couple minutes ago and I slapped it on a cloned page, okay? I came into the page, I changed out the headline. I changed out the sub headline. I added this new video, right? I just added that new video. And then what I did is I added my button, but then again, all this stuff was already from my previous page. I just simply cloned it, right? And I'll just do some minor edits if needed, but then again, most is not needed. All I had to do here is simply add my calendar button and add the new video. That's it, this is the new video, okay? And so this whole video, this whole concept is based on nurturing that lead, right? You come into my world, you downloaded my book, you watched my webinar, whatever, you bought my shit, whatever, right? You're now in my world. So again, when you have an email auto responder, when you have a CRM, you have to make sure you're segmenting your leads. Don't send out the wrong email or don't send out an email to the wrong lead. Like don't send your freaking recipe on how to make your own dog food to people who are on your cat lover email list, right? You have to be able to segment these freaking leads. And then that's why segmentation, email automation, a CRM is super, super important. A CRM is your management system where you house your leads and you manage your leads. That's what it's all about. So in this case, what I do is I'll simply make a video. So rather than sending out a random boring ass text-based email, what I do is again, I'll go out and create another page and I'll do a video. And the reason why I do a video, many reasons why I'll do a video, because video obviously is what attracts and it's what creates that bond and that relationship and that indoctrination than anything else, rather than like a simple text-based email or maybe an image-based email. Video out produces and out performs anything else, right? It's just that simple. That's why you guys are here on my freaking YouTube channel. You're seeing video, right? It's that basic and that powerful. So I send them here to a page for a couple of reasons, right? This video is not gonna be on YouTube. This one right here on the page, this is hosted on Cartra. So I also use Cartra to host certain videos that I'm not gonna be putting on YouTube, right? Now, this video that you're watching right here, yes, you're watching it on YouTube, but this one that's on my page, that's on this page right here, this is not. So this is simply a video that I hosted on Cartra and I plop it right on the page. But a couple of reasons why is I plop it on a page because right here, I'm able to Facebook pixel them. So I'm able to put the pixel on the page and track that data that way, right? Now I'm able to create a custom audience. Now I'm able to put all these visitors in a specific category within my Facebook ad manager so I can then run ads to in the future, right? Or maybe exclude from seeing ads in the future. That's my custom audience. That's because my pixel is tracking the visitor, okay? And then another reason why is because this video, it keeps their attention here. If I linked you guys to YouTube, before you know it, you'd be watching a video on Gary V, right? You're there for a few seconds and then before you know it, Grant Cardone because he has a better thumbnail than me, he captured your attention and boom, you're clicking on there, right? So I'm not sending you to YouTube to distract you, right? I'm keeping your attention here. The video is here on this page and I have your attention more than I would have if I sent you straight to YouTube, right? From this email click, right? So that's another reason why I'm bringing them to a page and then another super, super powerful reason is because I'm able to have that call to action. Video number one, that call to action number two, it's the video where I'm visually showing you my nuances, my personality, my freaking characteristics, my flaws, my freaking white hair and my damn beard, like, shit, I'm able to show it to you, damn, I'm able to show it to you all, right? That's video, but then also in that video, I'm able to say, visually say and visually show you, right? With my hand gesture and just my overall presence, I'm able to stress the importance of clicking that button to schedule a call. So in my video at the end, I'm going for the appointment. Hey guys, and by the way, if you'd like what you've seen, right, because again, the whole purpose of this is to nurture the lead, build a rapport, build that relationship, indoctrinate them and get people to answer your call to action, right? So at the end of that video, my call to action is to click the button. It'll take you straight to my calendar where you can schedule your best time. That's what I'm saying in the video, right? So as I send out this email right now, as I sent a broadcast email, it's a one-off email, it's an email that I just thought of right now, just five minutes ago, I wasn't planning on doing this shit. So again, it's day in the life, I'm just documenting how I do what I do when it comes to building my online business. So here's how I get appointments. This page again, I created it, right? So there's the page, there's the page, there's a call to action button, few testimonials and all these testimonies are real, man. Like this is how real you gotta be, right? Little bio of me, me and my little boy, bam, a button. This how simple it is. This how simple it is. My social media icons, my icons down here at the bottom and this right here is how I get people on Cartra. Down here, my landing pages, email automation, online calendar, those are the three main tools that I preach to clients every single day. So not just hearing me talking shit on YouTube over here but when I'm actually speaking to clients and whether I'm presenting or just consulting and strategizing, again, I'm always talking about whether it's a client or not a client, right? I'm always talking about the importance of those three tools, landing pages, email automation, online calendar. Outside of that, you're doing more stuff but the average business owner should be at least focused on those three. And if you're not in the client services business, then email automation and landing pages is kind of all you need, right? So those are my affiliate links. So look how basic that page is, man. How basic. Video of me, a few testimonials, little bio and then freaking the call to action button and then a few links down here which are tied to my affiliate, right? My affiliate number, anyone clicks on this, starts a fortune day trial on Cartra, I get that commission, right? So that's powerful and that's simple, you guys. This is all I do, man. As I'm sending that traffic, I'm sending the email, I'm sending the click to this page right here. So that's all I'm gonna do. I'm gonna customize the link. I'm gonna simply copy that link. And then now I'm gonna come over here, click on my communications in my Cartra platform, hover over communications, click on broadcast. And all I do is click that green button. I'm gonna give the broadcast a name, which this one is how are your FB ads doing? That's what I named this whole video, right? So I'm gonna send it to this category, right? So that's the category that I click on create. So now all I'm gonna do is gonna bring me in to where I create the email. I set up the email, I write the email and I'm gonna show you how basic I do it, man. So I'm gonna go send an email and then I'm gonna have it come from, it's only going to a handful of people that are in this specific Facebook funnel, right? In this case, those who have downloaded my FB ads cheat sheet within the last, I think it's the last 30 days, I think, this specific list, okay? So if you haven't downloaded that, download it, man. If you're into Facebook ads, if you're trying to learn Facebook ads, if you need, if you care anything about Facebook ads, like download the damn cheat sheet. Like, oh, it's a guide on the custom audiences that I set up and why I set them up. So it's a simple PDF that'll really help you guys, but that one's gonna come from David at, okay. So I'll just simply, okay. So this right here, that's where it's gonna come from and be sent from actually, and you can reply to, so that's the email right there. And then I'm only sending this to, look, I can, this is how I break it down. This is how it's broken down. So I can send it to everybody in my database. I can send it to people subscribed to a certain list, people who are not subscribed to a certain list. I can send it to people who have a tag, who don't have a tag. And then down here, there's even more, like little freaking recipients, has clicked on a tracking link, has completed a sequence. I can, that's why I do, that's why I love Karcher, man, has purchased a product, has visited a page. The automation within this platform is absolutely ridiculous. It's on another level. That's why I use Karcher, man. This automation is ridiculous. Like, has clicked on a link, like there's so much shit you can choose from you guys, but I keep it simple. Here's how basic I'm gonna go with it. I'm gonna go to people that are subscribed to a certain list, okay? Which is gonna be FB ads cheat sheet. This is a certain list that was set up a few weeks ago. I think like four weeks ago, it's gonna be this list right here. People have downloaded this within the last few days. But then also what I'm gonna do is I'm gonna send it to people. Actually, no, those are the only ones. And then I'm gonna exclude. I'm gonna exclude. So they're subscribed to this list, right? They're subscribed to this list and they do not have the tag, which is coaching client. So they're not a coaching client. They're not an FB ads coaching client, okay? So they don't have that tag. Those are the recipients, okay? So it's still the same number on this specific list and they do not have a coaching client. So they're not a client. They're on that list and they're not a client yet, okay? That's who's gonna get this simple broadcast email. So I'm gonna hit save and next. It's gonna be a single email. And this right here, just like I can clone a page, right? I can come over here, I can create a page and then I can hit the three dots and clone it, right? Everything comes with it, right? It's a duplicate, right? And then I can go in there and edit. I can do the same thing with my email templates, right? So now over here as I go and write my email, I can go basic and this is just basic text. I can use the first name, I can copy this, call them out by their first name. Hi Jack, hi Jack, hi Jack, hi freaking John, hi freaking Joan, you know, whatever. Like I can use the first name which is called a dynamic variable. I can paste that in, I can use the last name, whatever. Like normally I'll just use first name for everything. I'll put the first name in the email. I'll put the first name in the subject line. Yeah, so normally I'll call them out by the first name all the time, but what I do is I go with advanced. I'm in the advanced mode, okay? So in here, I can come over here and I can look at all these templates that Karcher already has freaking designed for me. And I can click and drag it over and use this template. I can delete the image, I can change the image, I can change the blue to green, I can freaking edit the whole damn thing. I can delete what I don't want. Maybe these are the three columns right here. Maybe I just want one, so I'll delete these two. Like I can totally customize the orange to blue button, all that stuff, right? Or I can create my own. I can come over here and go headline, text, content, buttons, image, I can go out there and straight up freaking create my own. And then also I can save any template that I choose as well. So I keep it simple, you guys. Again, my whole email, whether it's a broadcast, whether it's an email automation, a sequence, a drip, whatever the hell you want to call it, whatever it may be. I have basic texts and my whole objective is to get them to watch a video. Like that's the whole object. Click here to watch my recent freaking video on Facebook ads, right? Click here to watch, right? So I'll hyperlink a word to get them to click to watch a video. And I'll even say click here to watch, right? Which I'm gonna do to this one, I gotta edit this one. And or I'll put an image and I'll link the image. Click here to watch my newest video, right? And so this link is going to be this link over here. So as I copy this link, I can simply add it right over here. Okay, now I'm gonna use a different image, but in fact, let me see if I can, actually I'll have to, in fact, let me create one real quick. So that image right there, look, look how simple I'm gonna make this. So I use Canva for everything, actually for my images, right? Like thumbnails and little images like this that go in an email. But if I go all designs, I'll just go with this recent one that I had. And so this right here, this Canva, if you're new to Canva, go to canva.com, set up a free account. All this stuff is free. Like you can come in here and do all kinds of crazy stuff with your stuff, images, but this is gonna be basic. Watch here. And then I'm gonna put a simple Facebook logo right there and it will be, I'll just, actually, you know what? I'll just do this one. I'll do the simple play one. Actually, no, not that one. I'll go, I'll just go Facebook this one. Okay, look, so look. And this is how I do my simple YouTube thumbnails too, man. I'm gonna definitely be stepping up my game on my thumbnails. I'm gonna delegate it, have other people do that for me on YouTube. So you'll start to see them change, but this is how basic I've had it, man. And this got me up to the 3,900 subs. So shout out to every single one of you that are watching, man. Shout out to every single one of you who are watching. I truly appreciate you guys, because I've gotten this far on YouTube doing basic shit like this. So it's like, dude, if I can do it, you guys could freaking do it. So let me save this real quick. FB, I'll just title it whatever, hit download, download, and then boom, I got that image. Okay, so now look, I'm gonna simply come back over here that there's the link, I'm linking everything too, right? So I'm gonna copy this link, let me copy it, because I'm gonna link it somewhere else in the email as well. But all I'm gonna do is I'm gonna change out this image. So if I hit the pink, I hit upload image, and then boom, that image will be right over here. And then so if they were to click on the image, then obviously it's linked to this page over here. Okay, so that's where I'm trying to get people to. And again, the whole call to action is to schedule a call, you guys. So here's how I'm gonna do it. Let me write out this email real quick, and I'll show you how simple I keep this. Basic, super, super basic. I'm gonna bold that, I'm gonna change out this color of the text. I'm gonna make it that blue, and then I'm gonna grab this link to the page, and that is gonna go right here. So I'm gonna hyperlink this watch here. So boom, there goes that. Actually, I gotta bring it down. Let me, yeah, bring it down, there we go. Okay, so let me do this again, right here. Hyperlink that, there's the green button. Okay, cool, so hit that, paste that in. Okay, so look, right when they, right when they, that's not supposed to be, okay, cool. So right when they click, right when they click on that, then boom, they're obviously being linked to that page. So look, hey John, look John, how are they doing? And who are they, right? That's what the curiosity is. How are they doing? And they're like, what? Who's they? That's what makes people open. So the subject line, short, descriptive, catchy, right? Not spammy, not freaking hypey, just freaking catchy, right? So I always put their first name in the subject line and then keeping it simple, man. And my whole freaking objective is to get them to watch my video, click and go to my page. So I don't want to bore them to death with all this random texts. Hope you're well and business is booming. Here's the number one problem I see with Facebook advertisers, AKA small business owners like you and I, watch here. That's it, man. That's it. That's as basic as it gets, dude. And look, so now I'm going to hit save and next and then I'm not going to do any automation, which I don't want to confuse you with that right now, but I'm going to send now. That's it, you guys. Look, save and next, save and next. Yes. Okay, look, this gives me a little breakdown of the details, right? It's sending. This is how crazy the analytics are, right? Broadcast, I can go to analytics. Look, dude, I'm in real time. I don't edit none of these videos. I don't even know how to edit. And I ain't pausing shit right now. Look, this is all real time. So I just sent that right now. I just sent that freaking five seconds ago, right? Look, I go to all categories. I'll go to the ones that I categorized it in. I'll go today. Look at this. 64, one opened it. So look, dude, it'll show me in real time, one opened. It'll show me that they clicked. It'll show me the goal, which the goal is to get them to schedule a call, right? It'll even let me know if that person's spending any money with me, you know? So that's a broadcast email. That's all I do, you guys. As people jump into my world, whether it's, whether it's an watching, we'll come back. In fact, shit, let me just, let me just right here. Let me just refresh this right now. Look, boom, two opened it. Look, it's all real time. It's all real time. So that number is going to go up and up and up and up. But here's what I was going to say and here's where I'll end it. Is that in that video, I'm getting them to schedule the call, right? So as I sent out these broadcasts email, I'll do maybe three of them a week where I just sent out a broadcast, something that's new, something that's on the top of my head and I want to share with a specific lead, a certain list, right? In this case, it was this one. So my whole objective with this one is to get people to schedule a call where I can bring them on as Facebook coaching clients, which is a part of my business and that's how I get those appointments. That's how I get those clients. That's how I freaking schedule appointments. That's yeah, how I get scheduled appointments. I'll send out a video giving value. That's all this video is on. This video is on giving value. So I was giving value on the specific subject and then at the end, there was a call to action for a free strategy call. So if you're new, if you're freaking this, if you're that, if you'd like to jump on a call where I can help you and analyze your ads and give you advice and all my tips and tricks, click the button below. I'll take you straight to my calendar where you can schedule your best time. That's how I do you guys. So whether you're running Facebook ads to get people to schedule appointments, that's one thing. But in this case, I'm just simply walking you through how I've gotten hundreds of appointments all based all from email broadcasting. Again, and whether it's email broadcasting or this email was sent in an email automation series, right? An email sequence. It's the same shit. Like that's all my email sequences, my automations, when you come into my world on something, I'm dripping on you, right? Via email automation and I'm doing the same thing. I'm taking you through a very short text-based email and just getting you to click to come to my page where you can watch me on video. That's just where I feel like I can express myself better is on videos. Some of you may not be a video person. Some of you may write that long form story-based email and some of you guys are super successful at that. If that's your thing, go all in. So whatever it is, man, whatever it is, go all in with that one thing. And if you're even into making sales, apply this to whatever the hell you do, you guys. So that's how I wanted to show you whether I'm looking to get people to simply have fun with it, you guys. Go all in and just simply make it happen, you guys. So if you're new, subscribe, smash the bell for notifications, you guys, and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you're doing online. All right, guys, so send out your broadcasts, get your appointments and make that money over now.