MSBC 2014: Technology and Sport - Engaging the 21st Century Fan





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Published on Sep 22, 2015

As technology evolves daily and continues to grow and play a larger role in our day-to-day lives, how are sport enti- ties and brands utilizing new technologies to streamline business processes, further engage with their consumers, and ultimately generate new revenue streams?

Jason Coyle - President, 120 Sports and Co-Founder of Silver Chalice
Howard Handler - CMO, Major League Soccer
Eric Petrosinelli - GM, Zebra Sports
Stephen Master - SVP, Global head of Sports Practice, The Nielsen Company

Moderated by Abe Madkour, Executive Editor, Sports Business Journal and Daily

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