 Pow! What's up everybody? Once again it's brand man Sean and today we're going over five reasons to release an entire project and this one will touch on a few things that you probably never heard of when it comes to releasing a project number one quality control you can make sure every single track is perfect dot your eyes cross your t's and then create a sonic experience relating each track to the other like you don't have the opportunity to do if you just released one song so you're controlling the entire presentation to the world which leads right into number two image control you can make sure that everything coordinates you can take the time and go deep on creating an aesthetic that goes along with that story or experience for that project check out this example of anderson pat this man has these great beautiful images and you scroll you scroll and each image goes right into the next one of the few people i've seen do that and it's just a great aesthetic and image control and then black if you look at black i heard black like four years ago and i'll listen to his track like all the time um he actually sampled it pretty whether on his new um album and every since i have been following him he's been creating his aesthetic this black and white aesthetic you can not only do it for your image as an artist but you can do it for your image as a project number three this is huge is what i call the netflix effect today the way people consume content is they binge most people binge i mentioned black early when he first came out with this project i was excited however i didn't listen to it right away when i finally got time to listen to it i listened to all of it at once right and matter of fact i did it once or twice so a big thing about this when you have a project is when people come to your music think about the fact everybody has all these distractions mom brother brother sister dad family bills work uh the stuff that you want to do all that stuff is a distraction so people are competing for people's attention a single song could be a one-off but an entire project particularly people like it you get their attention for a long time and you make a deeper connection which leads to number four project referrals imagine this scenario right quick you have a song out it's a single and people say hey go listen to this song that's cool and all people might even love it scenario two you listen to this project and you say oh man yo man you gotta check this out this project is dope you tell your homeboy the homeboy listens to the entire project which is five to ten songs and when that friend decides they like it they tell somebody else about that project which is five to ten songs so if you position your project correctly people will be sharing five to ten songs at a time of yours as opposed to just one song at a time but let's get a little bit deeper check out this it's her volume one if you haven't heard this project it's super dope when you go on youtube now this is why youtube so amazing and you go on youtube you listen to this one track on the song focus and then bam now you get an automatic project referral because when you click on the song you're gonna see that there's other songs on the side you don't even know that it's a project but you hear that one song and then you say oh snap it's five more tracks it is and if you decide that you like the first song then you want to hear the rest of the songs so now that only do you get the benefit of word to mouth referral youtube's algorithm is basically set up to create and facilitate its own word of mouth by just putting things like minded next to each other companies pay so much money for shit like this this ad this is one big ad this entire album is taking up the entire page at this point even me i took this picture right here when i only had like eight or nine videos that's how long ago i actually thought about doing this video right here it's showing all my stuff on the side without having to do anything but number five leave them wanting more first of all you always want to leave when people want to hear more of you so you don't want to have a project too long where people like dang that was like four or five songs too long i wish it just stopped at that number eight but on top of that when people hear a project they get opportunity to connect with you and there's a sense of finality to a project right when it's finished and if people are really rocking with it they're like dang i hate that this is over i need to hear more give me some more but if it's a song people don't really have that chance to really connect with you as they would over a full project that they're really liking because you get to immerse them in a whole world of yours and then when the project's over they come back out they're like dang i can't wait till they come out with their next project or i can't wait till they go on tour if people are really really really really rocking with your project so that's about it i'll do some more music release strategies in the future if some kind of mind i already did that other one on hype all your music release strategies other than that be cool you know what to do hit that subscribe button