 Good morning everybody JR Fisher here. It is Thursday Already, can you believe that Thursday? And I guess it's the 22nd. Yes, 22nd Welcome everybody. If you're new to my lives, hey, we're here to help you start running grow online businesses So feel free to put any comments in that chat section there. I see Paul out there I see Darnell loves the letter G. It looks like James brain 54 it is it's not as you know, I think I may have you beat finally James. Let's see here It's 55. However, it's gonna be 63 today So we got we got a little cool and trend here too a little cloudy But hey guys, this is just to help you guys start running grow your online businesses So feel free to put any comments in that chat section. Hey James. Thanks for letting me know that you can hear me and And yes punch the like button hit that like button there if you haven't done it Paul James Darnell Whoever you are Jenny go ahead and hit that like button right there. That would be very very helpful and don't forget to subscribe and Bring the bell turn on all bell notifications So you're notified every single time I go live or an upload a video Today, we're gonna be talking about get the job Now get the job in digital marketing is a little bit different But I am gonna show you how to go about it do it without a college degree because college degree is just not needed For what I'm gonna show you today I'm gonna show you all the steps how to find everything and by the end of the session today If you want to be a digital marker But can't even say it if you want to be a digital marketer you can certainly be one Not that hard to do. There's just a few steps. You got to take I will go through all those steps with you You know, I grabbed the wrong cup today. It doesn't say anything on it It's just a metal cup and I all of my cups are metal by the way I don't use any plastic and glass gets broken. So I went to these metal cups. They're pretty amazing I can actually make a drink and put ice in it and set it down at 10 30 at night And the next morning at 7 or 8 in the morning the ice is still in there So that's a pretty amazing cup love these things got them on Amazon So guys first off, let's talk about these digital marketing jobs They're not really what they used to be used to be a traditional job You'd have to get in a car and drive somewhere and go to work the majority of these digital marketing jobs You don't have to leave your house. So it is kind of like working for yourself Or the other way you could look at it is you could actually learn these skills And I'm gonna show you how to do that in a second But you could pick up these skills and just work as a freelancer from home So, you know, that's certainly something you could do too, but I want to pull up all these notes that I had on all this But you know, the cool thing is you don't need a university degree anymore. It's not necessary What I'm going to do is give you the exact steps to follow if you want to break into online marketing industry It's not that hard to do the first thing I would say to do is kind of look at the requirements of the digital marketing jobs There's a lot of digital marketing jobs out there You can go to any of these, you know job sites that are hiring and just kind of look what are the skills they want You know, what are they looking for? And I pulled up one of these jobs here. It was kind of interesting And it said a passionate collaborative self-motivated individual who has interest in building skills in digital marketing So right there they're saying you can kind of learn on the job We'd like to have the same experience in all of the following hate advertising PPC That which would be Google ads of organic social media content creation SEO graphic design and email marketing So they're looking for a kind of a well-rounded person You must be hungry willing to work hard be open to learning and be a good listener and provide value to our team And be part of the agile team. So that's what they're saying kind of interesting It would be great to get the skills and knowledge to break away and do your own thing 100% And the thing is you can do it. It's really not that hard to do The next thing I would tell you is when you're out there looking in the market This is number two if you keep a track of this is find the highest paying jobs I think the biggest mistake people make is they'll send me a message and they're like, how do I make any money online? If I don't have any skills. Well, why do you want to do that? Why do you want to go into a job market online and have no skills? Here's the thing if you have no skills, you can probably make some money online doing data entry or something like that But you're gonna make the lowest rung of you know, society's pay, you know, that's like going into a You know a job market, you know where you show up at work every day and go, what's the lowest paying job in the market? I'd like to be able to do that. Why would you want to do that? Why not go out there and find the highest paying jobs? That is number two go find the highest paying jobs You know, what are they getting paid? The average salary for digital marketers specialists is around $40,000 a year, but he gets much higher as you move up Okay, so who wants a 40 grand a year job? Nobody does You get into a specialist and you're gonna be in the 60s and then you get into a digital marketing manager You're gonna be in the 80s and 90s as far as income And then what I'm gonna do is also show you some of the higher end salaries, too So bet the entry-level digital marketing jobs probably one of the best one is a specialist And then dropping below that is SEO specialist a content marketing specialist is on the high end You can make $200,000 a year with content marketing Social media managers are making about a hundred and sixty thousand dollars a year graphic designers are making about a hundred forty thousand Affiliate marketing managers can make around a hundred sixty to a hundred eighty thousand dollars a year So there is a lot of money to be made out there Now how you gonna make the money? Well, I come to step number three on this one enroll in a digital marketing course Okay, get a take a course out there. Now. I know a lot of these courses are Certified but understand they're certified by the person who did the course so you know any of my courses I could say boom your suit certified mail. I don't do that. I don't do the certifications Do some employers look for that? I guess some do because they don't know any better Any employer who's saying do you have a certification for this really doesn't understand? Okay? Because I know people who have been doing content marketing for 10 years They don't have any certifications, but they generated millions of dollars. That's the guy I want to hire, right? But I will say you got to get some training. So that's step number three take some courses Be real careful when you're taking these courses guys Take it from somebody who's done it. Okay? So, you know, I teach Facebook ads because I've done Facebook ads and been successful I teach drop shipping because I do drop shipping and I've been a drop shipper and I am a drop shipper So if you take a course for me on drop shipping, it's gonna be pretty darn good because that's how I make my living E-commerce I've done e-commerce. I have courses on e-commerce. I have e-com road It shows you how to do e-commerce Because I've done that and I do it every single day We'll see here. How about copywriting copywriting is great. Yeah, I mean, and that's the thing too James when you bring that up There's so many different areas of digital marketing that you can get into You don't have to do one or the other. It's not just building websites. It's not just SEO You know, he's right a content person somebody who's writing copy is extremely valuable You know, if I could write an email which I can but if I write an email it'll generate a hundred thousand dollars in a few days That's a pretty valuable skill for a business to have you know They have a guy who can or a woman who can write something that will get people to click and buy Man, that's pretty profitable. That's somebody that you want Some of the top five jobs are digital Marketing specialists Content creators content creators is huge So that next thing number four start a digital marketing blog here you do here Here's what we're going to do here is we're going to actually build our resume online If you have a digital marketing blog and you talk about digital marketing and you want to go to work for somebody or you want to be Freelancer you can direct them to your blog and say look at this. This is what I know I already know these things. How do you learn these things read other people's blogs watch videos? It's really not that hard to learn this stuff Digital marketing is a highly practical process So the only way to find out if you have the skills to work as a digital marketer is to practice You just got to do it every single day When you start blogging you're going to get in this mindset of optimizing stuff for a website search engines Advertising campaigns and you're just going to be getting better and better as you actually do it And you could do it on your own blog and who knows you may be selling your own courses or something going down the road Let's see it would be interesting to see how the big guys scale ads It would be great to get paid to learn to scale Social media manager would be interesting Facebook offers creation certification at universities Yeah, the problem with universities is the professors haven't done this stuff You really can't learn it in colleges and it's like how do you find somebody to teach? You know and pay him 70 or 80 grand a year when they can go out on their own and make three or four hundred thousand dollars a year It's really impossible to attract a teacher in a college setting That's why you almost have to go buy a course from somebody like me or you know Somebody else that they're playing good people by courses from but I'm just saying we don't I'm you're not going to pay Me 80 grand a year to go teach people. I mean, why would I do that? That's stupid? You know, I could make more than that in some days I make more than that but certainly every month I make more than that So why would I go teach it? You know, the only thing I'm going to do is Create courses that I can scale and make money off of number five choose your specialization Really really important to do that guys. You could be a digital marketing specialist You could be a SEO specialist You could be a social media specialist and a lot of you who are on social media now who are posting for yourself You don't realize it, but you're a social media specialist Email marketing specialist. That's another area. You can get into a content marketing specialist You know, maybe you're good at content that can be video content that can be written content What about a pay PC or excuse me PPC? Specialists, so it's a pay-per-click somebody who's good at that affiliate marketing specialist There's so many areas that you can get into and make money It's just it's pretty amazing really. It's just so open-ended as to what you could do Let me talk about some of these things first because I wanted to kind of define them a digital marketing specialist really has a Good knowledge of digital marketing and they know how to run campaigns in different marketing channels, okay? They usually have a wide range of skills And there's a lot better career opportunities than other specialties if you're digital marketing specialist now an SEO expert They got great skills. They know how to do keyword research. They can fix technical SEO errors They can optimize content for search engines. They can rank websites high in the search engine. So that's kind of what they do Let me get another sip here You guys as we're going along here Don't forget to put those questions and comments in there. I really appreciate some of you guys are really good at it But putting those comments in there the more you do that the more you interact the more you interact the more you learn The more you learn the more money you can make and that's just how it works Content marketing specialist I mentioned that so they kind of know the ins and outs of content marketing It's got to be somebody who really likes writing, okay? You got to be do be able to do that you can design you can implement you can optimize content marketing campaigns That's something needs to be done social media specialists. Hey, this could be a 14 year old on Facebook now Of course, I don't know are there any 14 year olds left on Facebook? I think they've all moved to other channels But they basically have the skill to run a campaign on social media networks They know how to promote a brand or products They can analyze the results Which is really important of social media campaigns and they can manage the social media presence of a company a PPC specialist, okay, that's a pay-per-click specialist They know how to run paid campaigns on Google Facebook Bing other networks. They know how PPC Can't talk they know how PPC platforms work and how to use the deterred in the right audiences Next one I mentioned was an email marketing specialist And they basically have the skills to run email marketing campaigns and convert visitors Into leads and customers and I was yesterday day before writing some of my emails for the campaign I'm running now and it takes some thought and you got to figure out, you know, what's gonna make somebody open this email What's gonna make somebody click in this email? What's gonna make somebody read this email and you know, how am I gonna make them buy when they finally get to the page? So that email marketing specialist specialist is really important to affiliate marketing specialist They're responsible for expanding the affiliate program of a company. So you got to understand the ins and outs of affiliate marketing So those are some of the areas you get into number six Follow the work established digital marketing experts, okay? So you want to go out there and look at the people who are really successful and start following them Look at what they're posting listen to what they're saying And pick up all those little nuances of what works, you know When you're breaking into a new area like this, it takes a lot of studying in practice And you're gonna need inspiration. You're gonna need to listen to people who are doing it So I would suggest you doing that And you know, I guess number seven is if you don't want to wait for that job You could just become a digital marketing freelancer. You could do all this stuff when you're on is PPC used on YouTube. Yeah, I mean I have ads that you know are based on PPC You know ads, you know, you could you could do all kinds of different metrics if you want when you're running ads But yeah, you can certainly do that So you've done your research and you know what jobs are out there Just go out and freelance you know go out and put yourself on sites like Upwork like freelancer.com And let people know what you can do put in your portfolio what you've done You've got to build a portfolio super super important to do that If you work with a couple of clients, it's much much better than having no experience So put those clients in there put what you did with those clients in there put the results you got with those clients in there It will help you understand what clients need and how the freelancing process works Maybe you can decide on going full-time as a freelancer. Maybe you don't even want a job I mean that's probably the way I would go but keep in mind You're always gonna have to be looking for work if you do that You know if you're working for somebody else whether it's as a freelancer or as a hired employee You know, you're always gonna be working for somebody else and if you're a freelancer you always gonna be finding the next new job So that's why I like working for me because I have to worry about that. You know every day. I wake up I got work to do. I'm gonna make money. I know that for sure It would be great to learn headlines that open love your emails. Thanks Paul Yeah, the headline is huge or subject line I think he means this huge email marketing if you don't have good subject lines guys, nobody's opening your emails They're just not Are there forums of these areas of expertise 100%? Yeah, there's forums. There's copywriting groups on Facebook There's SEO groups on Facebook You can find this stuff all over the internet guys and here's here's the deal people say, you know I go out to the restaurants With some friends of ours and they're always like, how did you find this place? Oh my gosh, this is so good How did you find it? I'm like I went to Google and I looked so if you just search For anything, I don't care what it is if it's a group if it's a forum, whatever just go to Google and search I mean, there's stuff out there on everything now everything you can learn whatever you want The best way to really secure your first client is a freelancer is to just really look at the jobs that are posted on Upwork Fiverr people per hour. There's a whole bunch of them out there that are related to your specialization Okay, that's all you got to do a look at the client requirements reply to the applicants Keep your prices low in the beginning as a matter of fact I would say super low like in the beginning of somebody posts a job and they say we're gonna pay 500 bucks for somebody to Do this pay-per-click or whatever the heck it is. So I'll do it for 200 But promise me that you give me a review when we're done and base it on how well I do the job And then just do a great job and then you got your reviews and you're starting to build your portfolio and people will see that You can if you want if you don't want to go the freelancer route number eight is apply for a digital marketing job If that's what you want to do go that route find jobs find important There's plenty of employers out there now in this guys This is one of the fastest growing areas there is and the thing is this isn't getting replaced by machines anytime soon I did see a software the other day That proposed that it could write copy based on some of the information that you gave it It could actually write ad copy. I don't know if it works I don't know it was intriguing to to look at it because it was AI And I think it based it on you know He would write it and then he would see what kind of interaction got and then it would actually change it I don't know how the algorithm work, but it was kind of interesting But I don't I don't see digital marketing jobs going anywhere anytime soon except up And next thing you could do number nine if you don't want to go the job route You don't want to go the freelancer route is start your own digital marketing agency where you actually do this stuff for businesses So you could say hey for six months. I'll do this for you for three months. I'll do this for you And in case you're starting your own business, okay? You're gonna need additional skills like managing a business a lot of people say well I want to start a business, but they've never managed people they've never managed a business They don't anything about accounting. They don't know anything about taxes There's a lot to running a business even my business You know we I have a CPA who you know takes care of everything But you know Jessica is my wife is the executive administrator She makes sure all the numbers are in there and all this stuff is in there correctly She understands accounting and debits and credits and all that good stuff, you know And if you don't understand that stuff, it's gonna be really hard to run a business I would suggest you don't start a business if you don't know this stuff or aren't willing to learn it Because you're gonna have to know all this really If you're gonna have a digital marketing company the first challenge of course is gonna be to find clients But the second challenge is going to be to make them happy because they don't understand how this stuff works, you know a digital marketing Company may get a client. It's a restaurant and the restaurant may say after a week Well, our sales didn't double, you know, you're not doing your job. So they don't understand that it's a building thing It's getting people in there and then once they get the people in there It's their job to upsell them to more food or whatever the case may be so you got to set those expectations number 10 Is build your own brand that's what I do. I build my own brand. I don't sell services I do sell courses so people can buy my courses to become a successful digital marketing professional You're gonna be needed to be recognized as an expert. Okay, if people don't look at you and go, oh my god This person knows all kinds of stuff Then you're not gonna be, you know, you're not gonna build your personal brand See your Paul says your friend from Gorilla marketing has that software for content marketing Yeah, which one are you talking about Paul? I'm not sure. I know a lot of people from Gorilla marketing and I'd probably be back at that Meeting again, that was really good. We did that one down at Florida. It's been two years ago. I hate to think about that It's been that long So how are you gonna build your brand? First thing you can do is have a blog and I said that earlier You've got to have a blog that has this information that you know so people can see it You can grow your social media following. That's what I do here on YouTube, right? I do videos and I say hey, this is information that works But you can also use Twitter you can use LinkedIn whatever you want that you got to build that following You got to have that following as of today We're getting really close to that five thousand number and I really want that five thousand number Just because it puts us into a new category on YouTube called fame bit You can look up fame that if you want you can kind of see what the qualifications are But we need that five thousand so guys, you know, if you haven't subscribed to the channel, please do so if you haven't shared it Please do so You can also do guest posts on other people's blogs. I think that's really good You write an article or something and you can link back to your site You can just approach some of these sites and say this is what I want to do Next thing you can do This is a really good idea think about this one How about if you start a YouTube channel or a podcast, huh? I haven't done the podcast thing, you know, I'm intrigued by it I really am and it's something I may check into later right now. I'm all in on YouTube So that's what I do and you know at 11 videos a week, which is what I'm doing now You have five live. Excuse me five recorded uploaded it in six live I don't have a lot of time to do a podcast all excuses, right? I should make time But that's all I'm doing right now Network with other professionals, you know find other people in your industry that are doing this stuff and talk to them You know attend events when they come back network with these people You know building these relationships and these personal relationships is a great way to gradually build your reputation of your personal brand Okay, published case studies and success stories So a lot of times when I have people that you know go through my courses I'll get testimonials and they'll post stuff about what they learned and how much money they made and all that good stuff I don't like to do that a whole lot. I Just don't want to get other people involved in my business But every now and then I'll do that and some of my sales pages. You'll see videos of people like giving testimonials Oh, yeah, Jason. Yeah, Jason's a great guy. I don't know about his software for content marketing though You know, he's a great guy, but I don't know that software of Paul. Have you had experience with it? Is that something you've done? He's put that in the chat section guys if you're just listening to me So, you know getting into digital marketing without a degree is not difficult to do because really are no good degrees for this Having a degree is not bad. Like so if I say I'm a digital marketer And I also have a degree in you know finance business finance. I do have a BS degree in business finance It's funny. They call it BS though, isn't it? When you do interviews, did you get much traffic from the person interviewed? Audience I do it really depends on who I'm talking to And how well known they are that has a lot to do with it, but I don't always just say hey I'm only going to interview somebody who Is very well known and has a huge following because it's also my job to help them out So they don't have any following but they're interesting I'll still talk to them in an interview with them because it's my helping them out Okay, I don't always need something to help me out. So that's something else The best way to demonstrate your skills and expertise is to show them examples guys of your work If you know how to rank your websites on Google, you know show them how you did it show them how your website ranks Show them how to run profitable PPC campaigns. I have a friend who wanted to do hotel reviews and said hey I want to contact these hotels and get them to comp a room for me and I'll do a video for them Well, the best way to get a hotel to want to do that is to go out and just do hotel reviews stay at a hotel Post those videos and then you can direct them to those videos you did on other hotels and they can see what you're talking about They can see an example of what you're going to do for them And I know a lot of people who travel and never pay for hotels Because they always do a review of a hotel somewhere they put that on their channel Then when they get ready to go to a city like we're getting ready to go to a city now We were actually thinking about doing it, but I haven't done hotel reviews They contact two or three hotels and say hey, I've got this channel I want to you know review your hotel go to my channel and here's some links of other hotels I've reviewed But you got to start off doing it for free That's how it works. That's how all this online stuff works Is you got to start off by doing stuff for free. You can't just get money up front. Does it work that way? Let's see here Do you think running a few ads on facebook might get you over the five thousand? Um No, because that's facebook and this is youtube and it really is an entirely different audience My best way to get over that five thousand. I've only got what is it? I mean, it's this ridiculous number now I don't need hardly anything at this point, but let's just see this morning studio there's youtube studio My dashboard I got 48 18 so I only need like um 100 and I'm trying to do the math here 72 to write 172 Uh subscribers to get there. So I to run an ad for that's not even worth it But here's that you did bring up an important thing Don't run an ad on one platform to help another platform Right now if I if I was trying to build my facebook group I would run an ad on facebook if I was trying to build my youtube channel I would run an ad on youtube. So stay within your lane. That's super important that you realize that that's why that's a good question You ask uh, james elcher says he went from 50 000 to 150 000 by doing contest Yeah, you can certainly do that. Um, but I don't I when I run ads I want to make money Okay, so quite honestly to build my channel the best thing I can do is content Uh, I don't want to just buy buy subscribers essentially is what you're doing because they're not as good They're not there because they really want your content. You just pretty much bought them And they may not interact they may not watch your videos or any of that stuff. So I don't do it for that reason Um, so yeah guys, what do you think you think you could get a job as a digital marketer? I think you could I think just about anybody could because all you got to do Is figure out what the jobs are all you got to do is find out the best paying ones All you got to do is go get those skills, which is simple to do It's free online or take a course and really kind of ramp it up and get there a lot quicker And anybody listening to this can do it if you have a computer and an internet connection You could be in business. You could be making money Um Let's see paul also says an interesting place to see jobs and what's being offered is ad week job board Ad week job board. Yeah, I don't know a lot of the job boards because I mean I really have no reason to go to any of them So I couldn't tell you where jobs are in that respect You know, I know the the freelancer ones because I use those sites every day I use you know freelancer.com. I use upwork.com. I use fiber.com Um, but if you're actually looking for a job, I couldn't tell you what the best job sites are But you could just search the best job sites you would find everything's there every answer to any question You have is online for you to grab. They're all there. Um, remember the hit song get a job Get a job. I do not. What is the hit song get a job? All right now? You got me curious You got me curious song get a job get a job I probably know it and don't know the title Um, because I I just don't know any of these things Get a job. I'm not good with remembering music and artists and all that stuff Get a job. Yep. Yep. Yep. Yep. Yep What is this about Get a job is a song by the silhouettes released in november 1957. That was before I was born james I know that it reached number one spot on the billboard pop and rmb singles charts in february 1958. It was later included Let's see in Robert christos Basic record library of 50s and 60s. Yeah, I wasn't born then So I don't know I was born 59 So it was a year before I was born. I'm sure it's great now. I gotta listen to it I gotta at least take a listen to it now Big companies are finally seeing the importance of social marketing. Yeah, man. They should have seen that 10 years ago, right? The recent bankruptcy of companies had Core to no social marketing and zero engagement. Yeah, that's true I mean and the thing is you don't need that big of an audience to make a living Uh, I mean they say that you need about a thousand loyal people on social media to make a living I believe that um and I've got you know thousands on uh, facebook and I've got thousands on this channel here And I make a living uh, and then of course social or um survival k food Has a page and I don't know there's 20,000 people or whatever on that. I hadn't looked at it so long Um, but yeah, uh, it doesn't take that much The thing is nowadays it's easy to reach them because we have the internet There's seven billion people in the world that you only need a thousand or two thousand And ain't much that ain't much to make a living So guys, I'm gonna go ahead and wind it down got a lot of stuff to do today. I gotta finish editing. Oh my god, I edited I think seven videos yesterday So exhausting. I'm not kidding you. This is like What's worse Is I gotta edit me talking so I'm listening to me talk to me It's just not fun Just not fun, but that's not the point The point is you got to do the things that aren't fun You got to do the things that somebody else wouldn't do And that's how you succeed is doing all those things nobody else wants to do So I'll go back to doing that today. I'll get back to writing my emails. I gotta start my email campaign For my survival food that's gonna come up. Okay, biggest old song. I remember when I was a kid is wipeout. Yes, I remember that And it was like the the drum thing we all used to all play that on our best the wipeout song I remember that I was done by two bands. Yeah, that was awesome It really was Okay, guys, I don't have anything else for you. Don't forget if you haven't subscribed make sure you do so Don't forget to ring the bell Turn on notifications. You know if I don't upload a video or I go live Put your comments in there. Did you like this session today? Is this helpful to you today? What else do you want? And I ask you this a lot because I really want to know so I could help you out This session actually was because somebody suggested that they wanted to get a job in digital marketing How would they do it? That's why I did this session today So if you have something that you want to learn if you have something that you want to do Then I would suggest you put it in that chat section and I may very well do a video on it because I want to I want to You know, please you guys See you tomorrow gang have a blessed week Appreciate that paul. If you haven't given me a thumbs up, please do so. It's a simple thing to do You just smash that like button Just smash it or smash it either way you want to do it But smash that like button means so much to me A great session peace and blessings everyone Always and guys I will be here tomorrow also At 9 a.m. Saturday will be 10 a.m. Saturday. You don't want to miss Saturday. I'm going to go over these steps That are freaking awesome They're proven to improve your life dramatically And you're really going to like this thing on saturday. I mean tomorrow's going to be great, too But saturday is this it's really it's mind blowing. It really is when you when you show up saturday You're going to go holy crap. I didn't know if I could just do these four or five things And there are four or five depending on what you want to do If you just do these four or five things your life will change. I mean, I don't care what age you are I don't care how smart you are. I don't care what your background is these four or five things And I keep saying four or five because it originally started with four and they added one more It's super famous. You're going to see when you Attend on saturday. You'll be so glad you did Uh, we'd like more on content management and marketing. Okay. I can do that content Management and marketing certainly do that. Matter of fact, I'll plug that in for next week poll Content management and marketing. I keep reminding myself here. So I know what to do We'll push channel out to my people. Thank you so much guys If you would share the channel too that would mean so very much I'm trying to decide if this will be here on monday morning. I don't know. I'm giving it some thought now It's getting a little warm when I work out kind of get sweaty and hot Uh, what do you think I should do put it in the comments should I keep it? Should I get rid of it? That's up to you. All right guys. Thank you so much. I appreciate you being