 It is one snowy day over here in Toronto just got to my office and the first thing that I hear from people is they're complaining that the elevator is not working. Okay I hear you it's not working but for God's sakes we're on the fourth freaking floor. This tells me a lot about somebody if an individual is not willing to climb up the stairs four stories how in the world are they going to succeed in building a multi-million dollar startup. Let's talk about statistics over here for a second if you line up 100 companies in front of you only one of them will reach one million dollars in revenue 99 won't but what is the difference between that one and the 99 I would say character I would say determination I would say having faith in oneself and never ever ever giving up remember a Winston Churchill said when you're going through hell keep on going so do this exercise for me it's a very stoic exercise instead of complaining about the weather or complaining that the elevator is not working take this as an opportunity to better yourself maybe you're not going to the gym enough great I get to walk up the stairs I do this anyways I don't take the elevator I hate the elevator I think humans have become very lazy I need the escalator I need the elevator I need everything next thing you know we're gonna end up like the movie Wally when we're all fat on these machines and it's already happening you see it let I digress so take this opportunity to better yourself climb the stairs if it's cold outside try to try to handle the cold you know Wim Hof I've been using his exercises lately breathing diaphragmically breathing controlling my core temperature you'll be surprised I think us humans have become very soft and weak and if you're looking to build your business you're looking to build your startup you need to be like steel remember Rocky when Rocky fought a big Russian guy I forget his name Ivan right and Ivan comes back I think it's like the sixth round or seventh round Ivan's like he is like iron he cannot be bent or broken you got to be like that iron you got to be like rocky you got to keep on going and going and the more versatile you become both spiritually mentally and physically the better the better performance you have to tell you the truth and that's how you succeed so if you catch yourself in a situation like this in the future where it's snowing and the elevator is not working be happy be like alright here's a golden opportunity for me to flex my legs climb the stairs and get something more out of the day because we always trap ourselves in something called the hedonic treadmill and the hedonic treadmill states we keep on doing the same things over and over and over again it's kind of like Pavlovian psychology right we are programmed by habits and that's what the hedonic treadmill is we wake up and we're programmed to do the same thing time and time again because of our dopamine reward center so we wake up we have coffee we look at our phones we go to work take the same path to work talk to the same people have the same friends have the same routines and this hedonic treadmill is really dangerous because if you look at evolution if you if you look at growth growth is about pushing the boundaries growth is about pushing you so you got to get off this hedonic treadmill and you got to start growing fractally speaking put yourself in awkward situations you've never been before and you will expand yourself both physically mentally and spiritually so this is what i want you to do from now on like i said before if you ever catch yourself in a situation like this where your day is not going accordingly to the hedonic treadmill tell yourself fantastic here is a golden opportunity for me to better myself all right guys i'm going to go do some chroma god right now and kick some ass on a day like this i need to kick some ass and i will see you soon adios