 Using some investigations based on information theory, the model proposed by Keller and Siegel was extended to the concept of fractional derivative using the derivative with fractional order without singular kernel recently proposed by Caputo and Fabrizio. We present in detail the existence of the coupled solutions using the fixed point theorem. A detailed analysis of the uniqueness of the coupled solutions is also presented. Using an iterative approach, we derive special coupled solutions of the modified system and we present some numerical simulations to see the effect of the fractional order. This article was authored by Abdonatangana and Badassad T. Alcatani.