 Hey everyone and welcome back. So today I wanted to do a little bit on how visible are our items on Google now? how much has that affected us and What am I doing at least to get around this and see if I can find a way to pull back The amount of traffic that I was losing so I'm just gonna share my screen here. We're gonna have a look at a few things So we'll start off with just some random searches on Google for some Products and just see how visible the eBay Items are within search Okay, so let's have a look so first up we've got caps pretty standard item And as we can see here Nothing on eBay yet. Let's just expand it No, nothing on the first screen. So on that first screen of caps Not a single eBay item Let's scroll across. Oh, we got one. We got one second screen We got one item and we got another one there too. So it took two screens before we even got to an eBay product Let's just scroll across again any more three four Four so in the entire list before you have to go somewhere else only four of those items are on eBay Next along we'll have a look at men's shoes another standard thing Let's have a look Teemu Ted Baker Teemu Windsor let's expand it Teemu, Teemu, Teemu light in the box Teemu Amazon Again No, nothing for men's shoes. There are no men's shoes in standard search on eBay on Google shopping Let's try jackets Teemu, Teemu, Handsome Dans, whoever they may be Supdry, Teemu, Handsome Dans, Regatta three screens one two Three Let's go for a fourth And we were up to there, weren't we? Five, okay, so five items in one two three screens for jackets for the whole of eBay Searchable under just men's jackets, which is very broad on Google Let's try another random one. No, I've checked this one and this one's a little bit more fruitful Fishing rods random, but there we go. So let's have a look. We've got a few eBay's coming up here Accessory packs and things now a lot of these will most likely be importing from overseas And selling on eBay most likely or they are local Sellers that have burnt purchased in wholesale in bulk from overseas and Listing on eBay, but either way That's fine. There's a lot more results there. So we got some brilliant So it would seem that selective products are more visible. So let's go for something a bit more broad Star Wars Let's see if we've got anything for Star Wars on eBay now that we know there's thousands and thousands of Star Wars products. It's the most saturated markets of merchandise through movies So there's going to be stuff all over the place you'd think so one screen And that's it so nothing other than that so it literally got one screen on Star Wars and Nothing nothing for Star Wars from eBay is being promoted on Google Let's try something else comics Marvel comics. So look at those So first screen and again nothing so nothing for comics. Now. This is a collectible They're pushing heavy on collectibles But there are no comics under called Marvel comics on search showing up on Google shopping So the concern I have is Yes, they're pushing the Responsibility to off-site promote onto us the sellers and They're washing their hands of the whole situation They are offering off-site promotion, which is in beta mode I've tried it got nothing Literally not even a click But again, it's beta. So that's their excuse. There's nothing there can do they take the information They'll feed it back and that's as far as it goes But they don't look after us for the fact that we've put into it now I know some have had some experience that has gone. Well Obviously everybody situation will be different what the majority the situation is I can't say I would need more Results and input from people. I've seen a few Content creators given a bit of information on their results Seems to be quite mixed nothing that's really gives you any more Sway on to either direction of the scale But as you can see, I mean do your own research do your own random tech checks See which categories seem to show up if any and then I think it's also a case of checking on where they're based and Then the next question to be asking is how are they promoting? Because they have to be promoting because there's nothing on Google shopping anymore from eBay unless They are promoting through off-site ads or They are promoting themselves off-site cutting eBay out or They are Entering into the Metadata realm and SEO They're the three main areas that I can see because From searching on a few we're not finding anything there really are we I mean, there's there's a few scatters but sitting there supposed to be What was it? They said 1.2? billion products to listings 1.2 billion listings and we can find a handful Literally a handful on Google shopping Now I have tried a bit of Google shop in promotion and That dried up very fast. I have reported previously that my first campaign I tried I was getting tens of thousands of impressions and got about a thousand clicks over the course of the campaign and I did until the first week of January and it Drought well late first week in January and it dried up they slowed down the amount of Impressions to four or five hundred a day and From there suddenly I was getting zero clicks So I don't know if that's just the market. I'd have to do more in-depth research for that or if it's a case of When Google are promoting that URL listing Journey But it's not allowing the clicks and eBay are blocking it because it's not directly coming through their source It's possible because there can always be tags within the coding to allow or disallow that journey Whether they would go that far though. I don't know. I don't know again. It is just an Assumption possibility, but who knows So let's look at some of the figures that I've been doing now This first screen is only the first 10 days of the year So we can see some interesting things here. So let's have a look Excuse me, so I I currently have 331 listings and I currently have 29 and a half thousand items listed a lot of my listings Sorry, a lot of my listings are multi variations. I do a lot of wholesale a lot of multi-choice items so Not everything just a lot now as we can see in the first 10 days And it compares to the previous 10 days So the 10 days prior to Christmas and then obviously you can look further back if you wanted But I just wanted to see how we're doing for January so far So today looking at this from first to the 10th Which is comparing to the 22nd to the 31st of December now a lot of people slow down a little bit in sales over Christmas Some people don't some people actually increase Where their products are not Christmas based or gift based so let's have a look so impressions Just under two and a half million impressions in 10 days Which is actually up 51 point three percent on the previous 10 days With a total page view of just over a two thousand Which is actually up forty two point nine percent on the previous ten days sales are up a third and Impressions breakdown. I'm up ten point seven percent on organic impressions I'm up sixty five point one percent on promoted impressions Now my top twenty search slot impressions have gone up fifty seven point three percent The rest of the search impressions forty seven point three and non-search has gone up by fifty one point three So let's just love a look at the Impressions here. So yeah, we see fifty one point three percent now the page views We can see that I've received one thousand nine hundred and fifty four eBay page site views Which comes to an increase of forty four point six percent on the previous ten days the external sites has Plomited in comparison to previous months down to just ninety two impressions Although it is still up thirteen point six percent Now Let's just look at those figures on a slightly wider scale. So here we are. So these are my figures Embarrassingly, I'm afraid to say in some points, but we're all in the same boat. So he's just doing what we can do at the moment This is starting from the eleventh of November to today. So it's basically a three month period And it's comparing the figures to the previous quarter obviously Now what we can see and what I want to show you is not particularly the figures as such But more the graph but we'll come to that in a moment. So we can see in the last 90 days I'll add nine million view impressions Which is now actually up three point two percent Now this is including peak remember Compared to pre-peak, which is what it's comparing it to Page views just under ten and a half thousand Which is actually down at the moment eighteen point eight percent Sales are down forty two point six percent now to be fair I've got in my view a respectable sales conversion rate of zero point eight, which is about a Stabilized verse level where I'd like to be I've always want to be higher But above that one mark is great the point eight. I will live with Impressions organic versus promoted my organic impressions have gone up a hundred and nineteen point five percent My promoted impressions have dropped four point seven percent now. They should have gone up over peak But again top twenty search I've managed to go up naught point nine percent Rest of search has dropped by thirteen point four percent Non-search impressions, which is the random speckling of your impressions across the site Excuse me is up four point two percent so Yeah, so let's have a look so page views eBay a down sixteen point four external down thirty five point two percent Now what I'd like to just point out here. Let's just move this bar across so we can see the other side So here we are so this is what I want to show you is these bars here now We've got a random one in there that we're not going to go there with us a Nuclear reset as we've mentioned previous videos, but You can see here in November It was pretty much Well piss poor I think there's any word I can put for it Hit December suddenly we started bumping up a Massive push on promoted impressions now. I think that was eBay And I think it had something to do with their updates and tinkering on the site But it may also hopefully have been something that I was doing on the account on my listings now as we can see We started to get a bit of a Sorry impressions From organic there, which was great And then it drops straight back down now once we reached Just prior and then straight after Christmas. I started implementing a tactic that I'm going to continue doing and I'll explain the basis of that in a moment You can see there was a steady consistent growth upwards of the amount of the promoted impressions and organic impressions As you can see each day was going up it has trickled off a little but there is always going to be a Slight rollercoaster wavy movement if there wasn't it wouldn't be natural So I don't mind that but the basis of it There is a instant change around here round about the 21st onwards 21st yeah, 21st onwards ish is where it started to really improve So We have a few options open to us. Okay, so we've got social media promotion we have Some if and or any off-site promotion excuse me you have SEO as an option Now a lot of these things for the everyday thrifter. We haven't got time for that type of thing I personally am able to Put some time in because I have some experience in my past dealing with this type of thing as well, so It's a little easier for me to filter it into my day But with the amount of loss sales and reduction in traffic I have that time to focus on other things because I need to find a way to improve things It is working. I Can only assign What I'm doing to being attributable to what I'm receiving in my figures until other people within the community can come to me and explain How their accounts doing in some form make a comment and just say we've got similar figures on ours at which point I can go Okay, that's fine. That helps that shows to me that it is something that's going on on the eBay side or in the The marketplace and not necessarily something that I'm doing to the account if I'm bucking the trend a little bit somewhere down the line That'll be good to know as well Because then I can see that what I'm doing is actually working and I can focus and hone those skills as well But it's not for everyone Unfortunately and everybody's account is different because of the markets and the products you're selling in But you have to make your own choices to look outside the box now. We have to remember that I I'm not a flag bearer for eBay, but I'm also not a naysayer for eBay. I am an eBay seller and This is the platform I have chosen to sell on and It works for me when it works But there are always changes there is always evolution on the platform and unfortunately If you go down as John would say down the rabbit hole There is a lot of technical sides to it if you let it overpower you If you keep it simple There are ways that you can do it now Social media is definitely one of them and there is ways to do that. I've mentioned in the last video There are certainly ways to do that and make it work my advice is If you have Categories of stock So for example, if you're not and everything sell alike you have One toilet seat one fishing rod one lawn mower one Baseball cap one seat if you kind of got that kind of mix match and that's all you have in the categories Then this is possibly not the right direction to go for you But if you have a lot of items if you've got niche products or if you have an amount of within each category that you sell in Then I would suggest Finding a way to promote Offsite your categories not your listing As mentioned before the listing if it gets traffic and they don't buy That's going to reduce yourself through rate If you send someone to a category to go looking they haven't reached an item yet So it won't affect Your conversion rate, but it will draw the traffic to your site to your shop as a knock on It will have more impressions Because more people are coming to your store from your store There are lots of items on there. Those will all get impressions If they're interested in a category, they're more likely to choose from the selection that you have If they select from your selection, there is more likelihood They're going to drill in drill in and make a choice They may research further other options other items. They may see other Excuse me other items from other sellers within your listings and you may have a fallout rate but the point I'm trying to make is It's going to fall on to us now to find the avenues to Get seen You know They're not making the the roads and the connections to the outside world for us anymore And they're not being open about it either They want to keep people on the platform and I get it but That's not the only avenue certainly not for us. We want to be bringing People in we need to be drawing people that hundred and eighty odd million user base Is fine and great, which is why eBay is so successful But it's not big enough for us to grow in the long term. We can survive if They stop money grabbing But if you're trying to bring your cost down You want to be able to promote without having to spend these fees Or you don't want to be giving so much of your profit margin away Then there's going to be other avenues you're going to have to find Now if that means you're going to need to take part of the day out to do social media posting It is what it is if it means you're going to need to take some time out of your day to look at SEO work or some sort of other Data-driven promotion off-site whether that means you're Doing it yourself or you're Passing it to someone else to do for you Again, that's what it is. That's what it is Or you can if you're finding that what you're doing is working and eBay is enough for you Putting your stuff out there the way it is is working for you Happy days that is the ultimate goal is to stay on the platform and everybody comes to us That's perfect. And if you're achieving it, you're in the sweet spot So just maintain that you stay in that sweet spot But I definitely feel in the direction that eBay has has gone and is going They are going to continuously find ways To draw funds from you for different parts of the process It's becoming in my view that that subscription cost is literally going to be How much you're paying to get in the door? Each month It is not going to be here is a whole wealth of Tools that we do for you That toolbox is going to get less and less They will have an additional toolbox That would be padlocked and you'll need to pay to get access to and They want that box to get bigger because that means you're paying them more and And I think it will most likely be down to us to start looking at other ways to Create our own tools or Utilize non-costing tools in order to recoup some way What they've taken away from us, but they're still charging us the same amount Obviously it affects different countries Different sellers in different countries in different ways, you know I mean in the UK like say we only have a heck of a lot less Amount of free listings compared to yourselves and we pay extortionate amounts more There are other countries that get a lot less I understand and we've all got different is it's the the Submarket that we're in compared to those other submarkets around the world So you work with what you can get But the point being is getting harder It's getting more In depth and I feel if if you're looking at this as a Real business to grow to become six or seven figures And further down the line, you're going to have to start looking at what eBay are doing Why they're doing it and I don't mean they're charging for off-site ads or they're charging The subject making suggested ad costs promotional listing fees higher I don't mean that you need to be looking at what they're doing on the platform AI generation massive Implementing into the search algorithm the placement of impressions What type of impressions are going where? What is the result of somebody seeing that impression? What is it that there's going to be for example, if you have your listing and somebody sees a similar item lower below Knowing your main picture in your listing. Why would they choose that? Is it better picture? Is it? a Majorityly a lower price at which point how can you get around that? What part of that is Showing up the way that showing up is becoming more prominent for them to draw away from your listing before they've even looked at your But listen information properly. I mean we know You've got them at stage two first picture They see what they like then it's how much and Whether that price is what they like if they've clicked in and they've already seen that price Then they're already happy to be looking at that price bracket, but then If they see something else, what's going to take them away from yours? So you need to figure a way to keep them within your listing if you're Promoting off-site. How are you doing it? Is it costing you? Are your target audience? Available within other areas is there untapped target audiences off of eBay that You can draw to your listings to your store to your categories is There a cost involved are you able to do it for free? Is there a way to manage and make a profit within the free bracket of doing so? That sustains your business Comfortably going forwards What are the knock-on effects of you doing that? For example with myself with what I'm doing with the traffic and pulling them in it's creating more impressions creating more interest to my store From what I can tell eBay is then looking at it and going people are interested will promote more of his items We'll put more impressions out there because the suggested ad rate means nothing It's eBay wants to know what's successful. What's gaining traction? What's gaining interest? That's the areas they're looking at to my understanding And that seems to be working for the moment. So I'm going to keep this up today and I'm probably going to do a weekly catch up on it possibly over the next month and Just see how this progresses forwards if anybody has any ideas or any thoughts on what I've discussed so far Please please put it in the comments below reach out to me The email address for the channel is in the description If you don't want to put it into the comments pop it in an email to me I will get to it and I will get back to you If anything's been of benefit if anything's been of insight or maybe an eye opener in area areas Please hit the like button Don't forget to share Subscribe if you haven't already every little bit helps me and it helps the community and it helps the the full range of sellers out there that are trying to understand and navigate this crazy world of eBay Some just want to know on the surface some want to know more technical Some just not sure where they need to go what they might need to do or even if They need to be bothering to do anything if they're already running well Either way, I hope there's been a benefit and been of interest to anyone so once again Keep it real, and I'll see you on the other side. Take care