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Published on Jul 18, 2006
Agency: King Stockholm Use: 2005, Germany Copywriter: David Ljungberg Art Directors: Eric Falk and Max Munck Production Company: Traktor Notes: The viral cuts of this Midsommar Wahnsinns Preise film were "banned" by IKEA Communications in Älmhult, sparking a debate if they were meant to go "viral" or not...