 how to write meta descriptions that drive traffic and conversions. Hey, if you've been wanting to write these descriptions, you've heard about them. You know they're important, but you don't know what to do. This is the video for you. I'm going to show you how to write meta descriptions in the short video so that when you go back to your site, you're going to get more traffic and more conversions. Okay, so you're working hard. You're putting these beautiful images up. You're trying to do all the right keywords and SEO and all that. However, it could be your meta descriptions. That is your downfall. In this video, you can get that fixed. Do me a favor, hit that subscribe button down there real quick. Don't forget to do that. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. Or I upload a video like this, like you're watching right now. You'd want to know about that, right? Don't forget to do that. Give me a thumbs up if you don't mind. All right, let's jump right into it. First off, what is a meta description? What the heck is that? Okay, so when you go to Google and you type in any type of search, you're going to be brought to a SERP, S-E-R-P. A SERP is a search engine result page. These are results that Google said, hey, these match up with what you're searching for. You may find what you want right here. So let's take a look at one of those real quick. Okay, so here's a result for temporary tattoos. And if you notice here, the blue words at the top are the title tag. Those big blue words you see right there. They're the title of the web page itself. Below them, you're going to see a description of no more than 155 characters. And the reason I say no more than, because they're going to chop it off if you put more in there, so don't do that. This is called the meta description. Now, if you're dissecting a homepage meta description, reading other people's meta descriptions will make the process look deceptively simple. But that simplicity is the very thing that makes them so hard to write. The rough 155 character limit means the meta description can't be any longer than a tweet. That's essentially what it is. They've all come down to this. The good descriptions give you a brief overview of what the site is about, as well as compelling reason to click on the title tag. It all happened so quickly, painlessly, that many searchers don't even notice themselves making that decision. So let's take a look at another search result page here so I can show you what I'm talking about. This particular one here is this is for Death Wish Coffee Company, the world's strongest coffee and best coffee. And if you notice, they've got all these other pages within their site. Altogether, it's just 21 words. But clever naming helps Death Wish Coffee pack a punch here. With the first three words, Death Wish Coffee. You already get an idea of what the company sells, coffee. And what defines its brand, hard core, but tongue-in-cheek about it. Death Wish then says it's the top online coffee seller. With these words, it positions itself as the best and lets the reader know it's an e-commerce store and reaffirms that it sells coffee. Now the next few words back up Death Wish's claim that it's the best. After all, it's an ethical company, Fair Trade, that uses the best organic ingredients, all making sure the customer gets the strong cup of coffee they want. High caffeine. Even the word blends, positions themselves as coffee experts, the sort of people who put care into making the product the best. The second half of the meta description repeats the core concept of Death Wish's brand in a way that resonates saying we have the world's strongest coffee. Now, counting it all up, we have four words that are variations of the word coffee. Two claims that it's the best at what it does and three different ways of backing up that claim. All in one sentence, Death Wish Coffee Company is the top online seller of Fair Trade Organic, high caffeinated blends, and we have the world's strongest coffee. Now that is some good copywriting guys. That's pretty amazing. Makes me want to go back and change a lot of my stuff but it should help you out. Okay, now let's look at another result for another company. I'll put it up on the screen now. This is So Worth Lovings Stickers. It says here, immediately in all caps, the description makes you realize that a lot of stickers don't last as long as you want them to. Then SWL promises that their stickers solve that problem. Capitalizing the meta description is a very bold move. And I really wouldn't recommend capitalizing the whole thing but here it does work because the capitalization doesn't seem like it's there just to grab attention. It also does the work of separating the note from the rest of the text. After the note, okay? After the note, this description works well because it keeps the focus on the reader. You do need to give some idea of what differences the products are. So Worth Loving does this by emphasizing the durability and by letting its name suggest that the sticker is going to be really, really cool. But after that, it's all about letting the customer visualize themselves with the product. The description suggests the joy a buyer might get when they see the sticker as a best little reminder. Offering various ways the sticker would be easily fit into their life, stick them on your car, laptop, water bottle, wherever you wanna see them. The ending in particular works beautifully. It starts the sentence by suggesting the product will make you feel some power emotion and then it makes you click the little tag to find out what the emotion actually is. Now how do you write a good meta description? How do you do that? The first thing you wanna do is you wanna ask yourself what are you offering? What is it that you offer? I own a company that's a survival food company one of the largest in the United States and we offer security. Really, we offer security, food security because when things go wrong, we have a food that's gonna last a long time that's good to eat, that is delicious. So that's what we offer. And the next thing, number two, is why should they buy from you? What are some reasons why they should actually buy from you? Is it price? Is it quality? Is it durability? What is it that makes your product different? If you can answer those two things in your meta description, you're well on your way of having really good meta descriptions. If you can't answer those two things with your meta description, then you've got a problem. Now, you're gonna immediately think that you've got to get out there and make meta descriptions on every single page, every single product you have, and I would not suggest you doing that. I would suggest you getting them right. Take it slowly. Google understands that you're building your site and if you just bombard them with information on all these pages, on all these products, you may not get as high on the search results as you would get if you actually worked on each one individually over time. You know, you may have a site that's got hundreds or even thousands of products or pages, and it would just be an incredible task to get in there and do all that. So what I suggest you do is you pick your top 10 or 20 products or services and just work on those pages. By doing that, you're gonna drive people to your site and they will find your other products there. They'll find your other services, but concentrate on like 10 or 20 pages to start with. You can always add more later if you want to. You don't have to SEO all 5,000 of your pages. It's not necessary, but the ones that are most important to you, the ones that you think drive most of your traffic and sales, those are the ones you wanna work on. Now, meta descriptions are your best salespeople, really. More people are shopping online than ever before. Sure, they're still going to brick and mortar, but they are shopping a lot online. And since they are shopping a lot online, wouldn't you wanna have the best words in front of the customers? Wouldn't you wanna have the best descriptions of your pages? Of course you would, that's super important. You wanna make that description to where it says, hey, this is what you were looking for when you typed what you wanted in that search box. This is exactly what you want right here. We've got the best service. We have the fastest shipping. We have the largest supply. We have the best product. We care about our customers. They need to be able to read that description and go, hey, this company cares about me. Maybe they've got a little sense of humor also, but they've got exactly what I was searching for when I typed it into that search bar. If you could pull that off, if you could pull that off, you're gonna gain a lot of business. Now keep in mind, your meta descriptions cannot be more than 155 characters. Now I say not more than 155 characters, so a lot of people will say, well, I could write 30 and I'd be fine, or I'd write 50, as long as I don't go over 155. No, that would be wrong too. You wanna get as close to 155 as you can and not go over. If you go over, it's a waste. It's a waste because it's gonna get truncated and you're gonna see three little dots and nothing else is gonna be listed that you wrote. So what's the point, right? But if you go below that, why would you do that? Why would you have your shelves half empty? Imagine you have a jewelry store and you have a whole lot of jewelry and you could fill all the cases out there, but you only fill half your cases or a quarter of your cases. You say, well, I wouldn't do that. I would show everything I've got, but I couldn't put more out than what I had room for. That's exactly what a meta description is. You wanna have out there exactly what you have room for, which is 155 characters. Yeah, like if it goes five or six characters below that, that's not a big deal, but the point is you wanna get as close to that 155 as you possibly can. Number two, focus on your customer. Focus on your customer. There's not a lot of steps to this. There's not 50 steps. Matter of fact, there's three steps to what I'm telling you now. This is number two, focus on your customer. Think about what their pain points are. Think about why they searched that search. Think about what they're trying to solve. And if you keep all those things in mind when you're writing your meta description, you're gonna do great. And then I've got number three. I said there weren't a lot of them. There's number three now. Number three is repeat, repeat, repeat. Keep doing the same thing. It's not that complicated. It's just taking a little bit of your effort. But if you keep repeating this with every product, with every page, with everything you do, you keep those two things in mind, you're gonna be successful and you're gonna get more traffic. So I hope this helped you out. I hope you understand a little bit more about meta descriptions. You see them all the time. You've been sold ideas on meta descriptions for years. You've been clicking on them forever. Why not have good meta descriptions for your website too? I hope you enjoyed this video. If you found it useful, do me a favor, put a comment below. 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