 Thank you Subarna. Welcome to all of you and my apologies for a delayed start. We're going to get this going very shortly. Let me formally welcome all our industry participants, industry leaders, and elite, you know, guest of panelists who will throw some light on, you know, how programmatic is going to change the future of the advertising business. Before that, just to give you a brief background on what we are doing today and why we are doing this, I'm sure a lot of you who followed Exchange for Media over the years have seen a lot of the advertising recognition based initiatives that we put together from the Radio Advertising Awards, Golden Mikes, to Newspaper Advertising, Inc., to Maddys, which is the Mobile Advertising Award, and so on and so forth. So we thought why not put together something that recognizing specifically the people behind the work that is happening in our business as well as the companies. Usually when you do advertising campaign awards, the spotlight shines on the, you know, the brand and the team that works on those campaigns, the agency that does it. But people and those companies don't get the, you know, sort of recognition. So we created Media is last year, which one of the agency network had termed as an award of awards. I don't know whether that's the correct definition, but in some ways it sort of lies above all the other awards we do. It seeks to recognize and reward people and the companies who've done exemplary work in the business across the board. And as we've all seen, this industry is changing, changing at a very fast pace from the days of early 2000 when, you know, media agencies unbundled from advertising agencies to today where they don't just do media buying planning, but, you know, they are technology superhouses who are creating content, bringing analytics together. We've come a very long way. And given that, you know, nothing of this sort exists in our industry, it's been challenging to create it. First year was challenging to, you know, put it together. Second year, again, you know, during the jury meet, we had a lot of challenges to understand what kind of data capture can be captured. As we all know, majority of these companies that participate in the awards are not listed, not in India, at least. And the information we seek from these companies is not easily available, accessible. A lot of companies are uncomfortable sharing this information. For instance, information with regards to billing on a client for media or the growth they've had on billing on specifically. So we've had some challenges this year. I think going forward, we certainly intend to, you know, make it more holistic and improve upon it next year. But having said that, thank you for all of, thank you to all of you for having been here in time and supporting this initiative. I like you, look forward to a very enlightening panel, panel discussion. And also congratulations to in advance to all the winners. Soggy is not here, but thanks again to him and the entire jury for helping us, you know, shift through the entries and choosing the winners. And may the best guy win. Thank you. And look forward to enjoying the night. Thank you, Novel. Thank you.