Charlie Browne,Sustainable Development Manager IKEA UK - Rewarding people for Recycling LightBulbs





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Published on Mar 7, 2012

Low energy bulbs contain a small amount of mercury, we want to stop that going into people's dustbins and landfill

This machine takes the bulb away and rewards the customer, the machine recognises that it is a light bulb

The recycler is guided through the simple process by an exciting touch screen menu, the user then receives a reward incentive voucher, automatically dispensed by the machine.

The touch screen enables the user to choose from a large selection of different rewards, the user may even choose to donate to charity.

The user may choose a voucher for Free Coffee or they may choose to donate 10 pence to one of the four Corporate Charities UNICEF ,WWF , Save The Children, The Woodland Trust.


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