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Published on Aug 21, 2008
AWARDS: This video has won two very prestigious awards: the international Ava Platinum Award, and the international Videographer Award of Distinction.
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The idea for this "commercial" came to me immediately after reading an email in which a couple of other quite drastically different ideas had been suggested by others. I composed the original premise in about four minutes. Our Ask a Librarian committee was very supportive of the idea, and gave us the "green light" to proceed. Karen Docherty and I really pushed this project through to fruition. Despite our efforts to incorporate student actors in this video, it was ultimately Karen and I who you see in the video. Karen also designed and literally constructed the "body cast" you see me wearing in the 30-second commercial. I was "in costume" for about 8 or 9 hours on the day of the shoot (no coffee/potty breaks during that time--yowch!). All filming was done in June 2008 in GateWay's hospital lab room (and boy, do I have another ironic story about my own hospital adventure that followed only a month or so later! But that's another story.... Suffice to say at this point that I sort of "checked myself out" of the hospital--much to the Doctors' consternation and severe objections--in order to assist--to pester and endlessly suggest revision, refinement, and more revision--in the final editing of this video which took place on 8/14/08.) Anyhow, back to the GateWay hospital lab: I must have looked quite pathetic when the entire crew left me alone to go take lunch at GateWay's cafeteria! In fact, a student happened to peer into the room while I was all alone; she took one look at me; I mumbled "hello;" she ran like hell out of that doorway! The final scene showing the patient falling out of the bed had to be done in a single take--and that was a real fall onto a real floor! It was a lot of hard work, but also a ton of fun--and ultimately, it was incredibly rewarding as well! Karen and I just decided that we, as the only real amateurs in this whole affair, would go into the shoot with the intention of having a good time and trying to keep it fun! At the end of the day (literally), I think we all had a good time. It was a real pleasure to work with all the great folks at MCTV! Everyone involved in this video contributed creatively. Special thanks to: Greg DeLauro, David Suber, Aaron Gencarelle, Tina Lassila, and Rene Blatte (you were right Rene: we did need the voiceover more than I realized!). I hope to work with you all again in the near future! -- stan pirog