 All right, let me share my screen real quick. Host disabled participant screen sharing. OK, try now. Let me share this screen real quick. All right, hold up. All right. Awesome. So last time we spoke, I was looking at doing this landing page and giving a free report or a retirement guide as my lead magnet. And then after a lot of conversations with this financing company that we're working with in this program, this high ticket program, they do a lot of analytics, right? They use artificial intelligence to manage or to figure out what's working, what's not working. Well, the Intel shows that because of this demographic, high income earners, people don't have a lot of time, they're just buying right away. They're watching the video, they're requesting access to the portal, and they're clicking on Enroll Now. So I was like, OK, I can test. I can test the landing page, or I change the landing page real quick just to show you what I've done. So here's the landing page. So here's the landing page. Now it includes video, video on how to retire with confidence. Click the button below to learn how to increase your retirement income by 60% to 100%. I mean, this particular demographic, when they see that, it is going to be a high converting page, I'm assuming. They're going to be like, all right, what's the catch? Let me see what's going on here. So they click on Watch Now, very simple opt-in form. I included last name, and there's a reason why I'm doing that. I know it may not get as many opt-ins, but I'm looking for quality, not quantity. And I'm looking to qualify people to make sure that they are who they say they are, and they're going to be qualified to contribute. And this finance company says, hey, listen, if you just collect this information right here on the back end, if you don't get them to opt-in with the additional information that they need, like occupation, annual income, all this other stuff, some people are not going to be like, they're just going to be like, I'm not entering that stuff. There is a drip marketing program that they have on their end that will allow them for me to import that information, like their last name and email address, for them to click on a unique URL that will then just enable them to log in and view their estimates without having to ask them for all that other information. So I was like, all right, sweet. And I'll show you, I created my custom audiences and all my pixels. Yo, I was like, you know, and I was telling some, I was telling one of my advisors about this, they're like, yo, man, they're like, what are you doing? Like, I'm telling you, I got this mentor, he's showing me the way, and once I get it, once I get it on and popping, man, I'm telling you, this is over, it's over. He was like, yo, tell me, tell me what's up? He's like, show me what's going on? I'm like, no, I'm not showing you yet. I'm like, I'm not showing you yet. And I told a couple of my top advisors, they're like, yo, each man, show me, show me. I was like, I'm not showing you until I get a couple results. And that's all like a couple results, because they're like, I'm on it. They're like, well, how much does it cost? I'm like, it costs you 100 bucks a month just to have the platform. Oh, and by the way, I applied for the affiliate program and I got it. I got my affiliate. Damn. Yeah. Yeah. I'm not playing, Dave. I'm not playing, man. I'm not playing. Oh yeah. So now just after you crack the code and package it all up, and then boom, you can just share that funnel with them or you can even sell it to them. Yeah. Yeah, it's more than like, cause I'm gonna make money on their business. Yeah, share it with them. So I'll just share it. But so let me show you what I got and just make sure I'm doing all right. That's my little girl. So yeah. What up? Hey mama. How you doing? Beautiful. Thank you. Thank you. Look at all that hair. I know. You took all your daddy's hair. You got no more hair because of you. Exactly. All right, go play. I gotta work, okay? Thank you. Awesome, man. So let me just show you what I got and just make sure I just want to make, cause I'm almost ready to flip the switch. And I just want to make sure I got it all in place. So they enter in their information in here and I did a double opt-in. Okay, good. Just like you were saying in one of your videos, you're like, yo man, I'm getting a lot of leads from this but it might be bots or something like, it was a high converting. You had a high converting offer. And I was like, I think there's gonna be high converting so I'm gonna make sure to double opt-in. Yeah, perfect. So here's my form. It's this one right here. Let's go to edit. No, that's not it. It's a calendar video opt-in. This is the one right here. First name, last name, double opt-in. Yeah. Good, man. My domain, configuration email, confirmation email. Yup, I just used the default one. Okay. Confirmation page. And here's the success page. So once they opt-in or confirm the email, they'll go to the thank you page which is the video. I just wanted to take them right straight to the video. And this is their stock intro video which they say is converting really, really good. So they watch the stock video three minutes and then they get to learn more and estimate my benefits now. So they're like, yo, I want in, like get me that info, let me see my benefits right now. I wanna see how this works for me. So that is the other information that I need all this information to. And that's the gateway. If they're willing to give me all this information, that's where I go to my other platform and send them an invite and just pop in all this information. Amazing, dude. Amazing, amazing, amazing, amazing. Here's what you can do for like the next level, but go ahead and I'll show you the next level. Yeah. So I was thinking I'm like, all right, do I need to set up a sequence? Cause I set up a sequence, like that's on the first one. Oh yeah. I set that one up, man. I had like emails in there. I had it, you know, called to action, I had my picture, everything. And then I was like, you know what? This one, this is it. This is the end of the process for them. Once I get this information, I put them into this area here and I send them an invite with all that information. And it gives them access to all this stuff right here. It's the videos. This is the estimator. This is what they really want to get to. If they get the plug in their information, 45 year old male, good health, they want to put in, I don't know, 25,000 for five years, boom. They get to take out 56,000 tax-free from year 65 to 90, which is 1.4 million of tax-free income. And at the end of age 90, they still have 1.3 million of death benefit. So this is where I want to get them to. So that's the deal there. So that's why I was asking for all this information. Okay, you ready for the next level? Yeah. Okay, so here's the next level. And it has everything to do with the actual sequence. So the sequence is gonna play a huge part in what I'm about to show you. So here's what I would recommend. I would recommend taking that video off of Vimeo and uploading it straight to Katra. So now that video is on the thank you page. It's hosted on Katra. And then what I would do is I would set up a tag inside the video. And so if it's a four minute video, I would set up a tag. So whoever lands on that thank you page and watches three and a half minutes of it, they're tagged. And so now we know who watched, cause it's a three, well it's a three minute video. What, what, is it three minutes? Three minutes. So I would tag him, I would tag him at, I would tag him at three minutes, three minutes, 15 seconds. I would tag him at three minutes, set up a tag. That video has to be hosted on Katra. You set up a tag to tag at three minutes. That right there is going to, is gonna set the sequence on fire. That's gonna light up the sequence. And now we have the true and false. So all those people who reach the tag for three minutes, they land on the yes side. All the ones who didn't reach three minutes, they land on the false side. Now in the sequence, I would have maybe let's say five on each side, five on the true side, five on the false side. And what I would do is I would make those emails, videos just like this screen share where you're walking me through that software tool. Because just, just don't think they're gonna freaking fill out that form and know how to, know how and how to use it. You know what I mean? They ain't gonna know how to really use it. So if you can bring, if you can bring the value through that email sequence, hey John, just wanted to follow up. Hey, I know you finished watching the video. Yesterday, let me walk you through it and show you what these numbers can mean. Click here to watch my latest video. And then, and then they land on the false side. Hey John, just wanted to follow up. Hey, I understand you're super busy and didn't get a chance to watch the full video, but hey, I still have it up. So click here and go back and finish watching the three minutes so you can really see how powerful this thing really is. Talk to you soon. And then, and then a day later, another email goes out on the false side. Hey John, just wanted to follow up. Hey man, I know life gets in the way. People are super busy and I notice you still haven't had a chance to watch the three minute video, but hey, I still have it up for the next few days. Click here to finish watching. Can't wait to talk to you soon. You have to know who's watching it, who's not, and you gotta talk to that lead. And it's only in a handful of emails. It's not like you gotta write 15 emails for each side. Set up maybe seven on each side. You know, and on the true side, super basic. Super basic. You're not pitching them on the true side. So these people that are tagged, you're not pitching them. In these next seven emails that are gonna follow on the true side, all you're gonna do is educate them. You're gonna educate them on how to use the tool. You're gonna play with different numbers. Email number three on the true side. Hey Stacy, just wanted to follow up. Hey, I had a client reach out to me and ask me what would the numbers look like if she made this income? I wanted to show you in this brief video what it would look like. Click here to watch my latest video. And that's email number four on the true side. Yeah. So here's my thing. All right, love you baby. Have fun. Here is, here's the thing, right? This finance company said that listen, we'll take care of that work for you. The follow up? The follow up, if you have, if you can get me their first name, last name and email address, what they'll do is upload or create this group list within the system and we'll follow up with email saying, hey John. Yeah, yeah, yeah, okay. Thank you for your interest. Click on this button to go to the next. Okay, so here's the deal. Those are all for the leads who actually fill out the form. Those are the leads that you're gonna be able to have all that information from and you're the one inputting it into the system for that trigger to even start. But what about everyone who doesn't have the tag of three minutes? You need to at least talk to them. And you're gonna do it through Cartra. No, no, no, listen, that's on the front, that's on the landing page. The first name, email, the first name, last name. Yeah, yeah, the first name, last name, I opt in, I come here. But if I don't watch three minutes of it, what happens? You need to follow up with me. I'm on the false side now. Yes. You need to talk to me. So now that's the list that I upload into this other system where they're going to. No, because they didn't fill out the form. They only fill out the front end. That's all I need. Okay, so oh, so you're not going for all, you're not going for the second form? If they go for the second, if I'm going for the second form. I thought that's when you upload them to the system. I can do this. If they give me all of this information, I can now invite them myself. Yeah, yeah, but what if they don't? If they don't, I send. The name and email to the company. To the company. Gotcha, gotcha, gotcha. And then they do their follow up system that will allow them to get access to the rest of the information. Here's just what, here's the deal though. Here's what I, here's just how I'm looking at it. If I come to your page and I enter my name in email, and then I come here and I don't watch that three minutes. And then you hand me off to a third party and now I'm getting information from them. I don't know you no more. And now that's just spam. Even though I opted in, I don't know who this other company is. I know who you are, but I don't know them. So that's why I truly believe you have to nurture that lead yourself. Like send them to the true side, send them to the false side and educate them on that tool. That would, I mean, again, when you're actually running ads and you have traffic coming in and you have the funnel filling, I'm telling you bro, like magic starts to happen. But if we're over here, you know, just a couple here and there, I'm telling you, if you really crack this thing off, right? You'd begin, you'd begin a ton every day. So the funnel's gonna be full as long as you're running ads. The funnel is full and people are going through the pipeline. So for you to nurture the list, I'm telling you, I actually believe that would be more powerful to keep your face on it, to keep your value and your education on it. That's just me, that's just me. But I can tell you right now, from a consumer's perspective, if I opted into your shit and I didn't watch that three minute video and you sent me off to someone else, I ain't gonna know who that email's coming from. I'm gonna think it's spam. Yeah, true. Unless your name's all over that email, and unless your picture's all over that email, then I'll be like, okay, shit. I remember, yeah, I saw his Facebook ad, I opted and I remember. But if they're gonna completely take it to a corporate email, which they will do, all these corporations are the same, all of a sudden it's a freaking corporate email and there ain't no name to it, there ain't no personal brand to it, it's junk, it's junk mail. Yeah, this is branded to me. Okay, if that's the case then shit, that will most likely work. That would work, that would work. Yeah, I'll test it, I won't test it. If those emails, okay, let me just put it this way. If those emails that you're gonna delegate to them, if they're coming out from your name, then that's fine. But if they're not, that's the problem. Yeah, I know, and see that's the problem again too, because even when I send it out myself from here, like when I go and invite them, create this invitation and fill out all this information, that email is gonna come from this system. So what I had to do was tell them, so let's say they filled out this page, thank you page tells them what to expect. What to expect where the email is coming from, hold on. Oh good, okay, so as long as there's some clarity there, then that could work, I mean, that could work. But you wanna just be very, very clear, so they know they can. Yeah, thank you, your invitation, where Quest has been received, go check your inbox or spam folder and look for an email from my Ilya for your login credentials. If you cannot find these, please contact us at info.eg.com or click here to schedule time on my calendar. That needs to be a video. So you thank them right there and you tell them verbally what the hell to expect. Okay. Yeah, for sure, for sure. That right there would just solidify the deal. They'll be like, okay, shit, okay, cool. I'll look out for the email. Got you, got you. So, okay, cool, yeah, that could work, man, that could for sure work. As long as they know it's not coming from some junk mail or some whatever, specifically tell them and it's clear. They should follow through. Okay. How do I... See, also on the back end, also, for those that don't get that far, I guess that's where you can use your cartridge system for is, okay, they opted on the landing page. I gave up their name and email to that third party, but for those that don't enroll just yet, you still wanna be able to communicate unless obviously they're sending out emails too. I guess so, I mean, shit, if they're doing all the heavy lifting, then okay, that could work too. I mean... Yeah, it's not seamless yet. There's still some stitching that needs to kind of happen, but I see what you're saying though, it's like, hey man, I could do this all myself and not have to rely on them. I mean, I've got the system. Bro, that's what I would do. That's what I would do. I've got the system to be able to do all that. I mean, they sent me some templates that I could already use if I wanted to and just plug in this information and then plugging in a click here to watch the video real quick, you know? If I were you, I would take total control of it all and I'd put your video on everything. Like that whole sequence, the education via video is powerful via personal video. Because even that stock video, that video right there, it's still generic. There ain't no one to it, right? Like that video, that three minute video. Yep. You know what I mean? So okay, they're watching that, but I just truly believe that your face needs to be somewhere here as well. And your face needs to continue to be seen via email. Yeah. If it's a high ticket, if we're trying to build a personal brand, but if we're really trying to automate everything from a corporate look, because that's what this is gonna be, it's gonna be a corporate look. Like there's a corporate ass video stock and no one behind it. I don't know who the hell's behind it. Now I'm getting these emails from this other company. I don't know who the hell these people are. So it's you that's gonna sell the deal. It's you, it's you. People are gonna fall in love with you. You're right. You're right. You know what I mean? But I guess you can do it either way, man. You could test obviously, obviously you're gonna test it, but personal branding doesn't have to be on everything. Like there's many corporations that don't have a personal brand. I mean, who the hell's, but at the same time many corporations do. When you think of Coca-Cola, what I think of Coca-Cola, I think of the damn freaking polar bear. What I think of Geico, I think of the freaking lizard. Like what I think of McDonald's, I think about Ronald McDonald. So every big brand, even a big brand has some type of mascot, some type of personal brand. Right. And so if I'm capturing that lead through social media, if I'm capturing something that's coming through Facebook, like I gotta put my face on that. Like I got to remain top of mind. They're gonna buy from me. They're not buying from some random ass video. Yeah, true. Especially if it's high ticket. If it's not high ticket, it's low ticket, okay, shit, whatever. But if it's high ticket and it's worth my time, like why wouldn't I wanna brand myself? Yeah. And if it's high ticket, that means that that lead is gonna continue to be, is gonna, that lead is gonna need to continually be educated. And although they have the email sequence, although they may have that whole series of emails that go out, if those emails are coming out with basic texts and some freaking corporate images, don't think that leads gonna get educated that way. Like at all. Like again, I'm gonna put it in the spam folder. But if it's you coming down the pipeline hey, hey, John, you know, click here to watch my latest video. Like now it's a real person behind it all. And it's like, damn, okay. I'm telling you, man, after a person watches a few videos of you, they literally, psychologically, we become indoctrinated. That's what happened with you. That's why you're on this with me right now. That's why you reached out to me. Because you saw a few videos and you're like, shit, I like them. I think I can trust him. And it's like trust and no. So after a person watches a few videos of you, they feel like they know you, they feel like they like you and they feel like they can trust you. Yeah, yeah. And so if it's high ticket, it's like, shit, bro, I need to continue to educate that person and get them to see me over and over and over so I can build that indoctrination and get that person to like me, know me and trust me. Yeah, that's true. You know what I mean? But at the same time, test it, dude, test it, test it. I mean, yeah, test it. I just know from a consumer's perspective, again, I look at everything. I'm a marketer, so I look at all aspects of it. No homo, but you look good, bro. You have a good look. So it's like, dude, when you start educating people, you're like, damn, okay, that guy looks like a sharp guy. I'll mess with them. You know, it's like, I could tell some people are super camera shy because they're insecure, whatever. You don't need that. You have that look. You have the professionalism. You have the look. These people are gonna fall in love with you, bro. But again, you send me a bunch of junk email. I may not ever click on it again. Yeah, so. No, you're right, man. You're right. But again, test it, test it, test it. It's all good. I'll test it. I mean, that's just what marketing is, right? It's like, you gotta test it. You gotta do some split testing. You gotta try this, you gotta try that. You do, but here's what I'm saying also. You do, and that's why major, major corporations spend millions of dollars on all this marketing shit because they're always testing what works and what doesn't because mainly, well, 99% mainly because there's no personal brand behind it. The moment someone puts their face on this stuff, it's like, dude, it's not really testing. It's just constant content. I'm not testing videos on my YouTube channel. I'm just pouring it out every day like it's going out of style. Yeah. Because it's me, it's content, and I keep delivering value to people and it's making sense to a handful of them and they're like, shit, this guy kinda knows what he's talking about and I can see his personalities. I can see his flaws. I can see how he doesn't even shave. I can see how he doesn't give a shit and he's talking from his perspective. I like that guy. Yeah. And then there's a handful of people that don't and thank God we don't need everyone. Right, yeah, exactly. When it's high ticket, when it's you, I'm telling you, bro, you would crush it. You would crush it if you put your face on it. All right, all right. You know, so. The videos are tough, man. Whew, the videos are tough, bro. It's not, you think it is, it's not. It's not. You're gonna get to the point where all this stuff is a one take for you. I know, man. Like these videos that I'd be doing is one take, bro. It's one take because I don't care. Now in your case, you're more professional, you're dealing with someone high ticket, an executive type of person, I get it. But at the same time, bro, when you dumb it down. Yeah. You don't think you need to be all professional all the time, this is social media. Yeah. Especially the form of advertising that you're looking to put out, which is Facebook. Like these people that are on Facebook, they're on Facebook just to see what their friends are up to. They're not like, you know, crazy looking for the professional insurance guy. Like, no dude, like it's your personality. It's the fact that they keep seeing you. It's the fact that you're bringing value and educating them on a specific product that you're involved with that makes people fall in love with you because they keep seeing you. Yeah, true. So if it was like a commercial that we're running tonight on channel seven news and we got a 30 second spot on a commercial. Hell yeah, come with your A game. Come with that Armani suit, shave, look your best. It's a one time thing. We're running a commercial and we gotta get it done. Make sure everybody freaking likes us. But it's social media, dude. The moment you could say, you know what, screw it. I have all this knowledge. I could put it out. I don't give a shit how the video comes out. David's telling me it's good enough. Okay, cool. Let's run. And you just start putting them out, dude. Like you don't care. Those are the videos, bro. Those are the videos I'm telling you. And I learned this from the best of the best. It's the stupid dumb down, raw, uncut, unedited type of video that gets the most engagement because of social media. If it was channel seven news, we would need to polish it up, but it's social media. They're seeing you from Facebook, for example. You gotta dumb it down. And so you already have the knowledge. If there's some still camera shyness, that's one thing, but I'm telling you, break through it. It's no big deal. Break through it. Once you start doing a few videos, you're gonna be like, shit, I got this. And that's what I'm saying, bro. Like that's why even though, yeah, you're targeting a smart person, you're targeting a person that has income, yes. But guess what? That person has mastered their craft. And if you're targeting someone that's an executive for target or someone that's an executive for Walmart, or you're targeting these higher income level people, they're professional in what they do. When it comes to what you do, it's not like you're targeting other insurance brokers right now, unless you are, unless you are. But if you're not targeting your exact kind, you're targeting everyone else. And so when it comes to you, you have the knowledge. So again, if I was a corporate executive for freaking Macy's, and I keep seeing you in my newsfeed, yeah, I'm all that with what I do. I make money, I got a corporate job at Macy's, I'm good. And then I start seeing you, and it's just another person, another human being, but he's educating me on what he does. Bro, I'm telling you, that's why you don't have to sound the best, you don't have to look the best, it's your knowledge. The fact that you are a pro at what you do allows me to trust you, like a real estate agent. I always tell real estate agents, I'm like, dude, you know more about residential real estate than 99% of every single person that's gonna see that video. So it almost comes down to not even know what the hell you're even saying. The fact that you're coming with your credentials, your professional, your licensed real estate agent, your licensed insurance agent, that alone allows people to bow down and be like, okay, shit. Okay, that guy's right, he's true. Like, I would never question you, bro. Like, we're gonna sit down and we're gonna talk about investments from me and my family, right? When I sit down with you, E, here's a perfect example. When we do sit down and we meet up and we go over different investments for what I wanna do with you, with insurance, right, with my kids, I'm gonna sit there, bro, and I'm gonna give you all my respect, I'm gonna give you all my attention because I know you know what the hell you're talking about. If I was seeing that in a video, I would know that that guy knows what he's talking about. He's a licensed insurance broker. He's been doing this shit forever. So again, video, we always think about the negatives of it. Oh, we're shy, I care about what people think. I'm telling you, bro, it's a myth. Like, everyone that's gonna see that video, yeah, some aren't gonna like it, some aren't gonna pay attention. It's gonna go through people's news feeds on the second for most. But the handful that actually relate to you, the handful that you actually get their attention, I'm telling you, bro, I'm successful at what I do, you're successful at what you do, so now you're telling me what you do, you have my attention. Especially when you're talking to successful people. Like successful people respect other successful people. You're going after successful high income people. You start educating me on what you do, bro, I'm gonna respect you. Like any question? Yeah, no, that's true, because I mean, I've seen it happen to where, you know, egos come in the door and then all of a sudden, you know, I start talking about some of the things that maybe they've never heard of. Bro, exactly, exactly. They're like, I thought I had it good, but now that you just told me that. Right, because they don't know your business, bro. They don't know what you do. And that's why it's constant education. It's constant education, it's constant value, it's constant content. That's the only reason why you're here, bro, is because you keep seeing YouTube videos from me. That's it, that's the only reason why. So if I can bring that same strategy to a Facebook ad and run one every week, target this local market or whatever market and I keep dropping bombs every week, someone's gonna fall in love with me. And if it's high ticket, I don't need many. No. So the hell with what I look like, the hell with what I say, the hell with the fact that my freaking hand is shaking while I'm holding the phone because I'm so damn nervous, no one gives a shit. And that's a good thing about humans is that we don't care about no one else, bro, but ourselves. So when I'm seeing your shit in my newsfeed, I'm not questioning you. And for me to sit there and watch three minutes of your four minute video and then be like, damn, this guy's an idiot. First of all, who even does that? Like who in the hell is gonna sit there and watch three minutes of some video that they don't even give a shit about? Yeah, true. So no one's even gonna get to the part of the video where you actually choked and stuttered. Yeah. Like no one cares, bro. Like they don't. They care about the value. They care about the fact that that's a real person and they care about the fact that you're delivering content that they're not getting anywhere else. You know, so I'm telling you, when you're running a ton of people through a funnel, you'll need a small percentage. You will get rich, bro, off of 1%. Don't forget that. The number on online marketing is 1%. A person that can get 1% to convert, that means 99% went through my funnel and didn't give a shit. 99% freaking may have clicked on the ad and never opted in. 99%, 1% will make you wealthy. Yep. So, but we get stuck on insecurities on camera. Like we care about the other 99%. I don't care about the other 99%, but at the same time, you wanna nurture that lead. That's why, you know, you keep on in your lead base, but you got this, bro. You got this. It's insane. All right, I got this. All right, no doubt. Thank you. I appreciate that. So I will work on, so tell me on the sequence, how I set up A, B, like the three minute mark and the shit like that. That video has to be on Cartier, first of all. So you'd have to maybe reach out to them and say, hey man, can you send me that video? Can you send me the file? Yeah, yeah, yeah. I can get that. Yeah, yeah. Get the file, get the raw file of the video and then all you're gonna do is you're gonna, when you log out of this, you're gonna, actually, you know what? Let me show you real quick from here. Hit, actually, that's fine. I'll show you back. But just like you added that video, you would go into the settings and add Cartier, add the Cartier video and then right there on the left, right there, my videos, that's where you upload the video. Okay, got it. So you upload the video there. Watch, let's do it with that one right there just for practice. Thank you video. Do the thank you video. Click the three dots and open that one up, hit edit. So all you do is you just apply a tag. You gotta create a tag, which we can easily do, but hit, yeah, hit that. And then right there where it says tag leads, you tag, you create a tag for whatever minute mark you want to apply it, but you gotta put it in, I think it's in seconds. So click on at a time through the video. The middle one? At a time, yeah, that one. Actually, yeah, you could do minutes. You could do minutes. It's only seconds on the delay on a page when you delay part of the page from showing right away, it's seconds, but right here it's minutes. So at two minutes, at three minutes, let's create a tag. Go ahead and, we can call it, I don't know, video, finished video. It'd be based on finished video. So anything finished or watched video, something like that. And then do the, what are the two letters that you're abbreviating? KSA. Yeah, yeah, do the KZ, perfect. So tag description, you can name that the same, perfect. And then put it in that KZ, there you go, awesome. Okay, cool. So you don't need to set an expiration, that's fine. So create, so now, now that that, so you hit add, click add, the blue one. Yeah, there you go. So anyone that hits two minutes, man, they're tagged. And then now in, so hit publish, actually you don't get to do it, but you would just do publish a video and then that's it. So that's how you would do it there. But when you go to my communications, now in the sequence, I don't know if you have, do you have that sequence set up? I have a sequence set up, yeah. But not, yes and no? No, no yes and no's. Okay. In yours, in the sample in which you sent me, I think there was a yes and no. It was like a tree, but. Yeah, yeah, yeah. Yeah, right here. It was true false, it was true false, yeah. Okay, so right here, the starting rule at the top would be anyone who opts in to that page. So the opt-in page. So the starting rule, click on that starting rule, the plus sign at the top, you would put the opt-in form or you could do a tag or you could do a list. Anyone who opts into this list, start the sequence. But I kind of just do it with the form. So if you hit the drop down, you just choose that opt-in form, the very first landing page that KZ opt-in form, you would choose that one. And then that would be the starting rule. Cancel this one out, hit cancel. Well, the one that I'm doing, it would be the thank you video, that stock video. Yeah, yeah, yeah, yeah. Is that the KZ opt-in form? No, that is the. No, because when they fill out the KZ opt-in form, then they go to the video, they watch the video and then they click the button and fill out the huge form. Correct. Yeah, so it's the opt-in form. So it's anyone who fills out that opt-in form, that's what starts this sequence. Right, right, got it, got it. So cancel this out real quick. That split right below it. So click on the three dots, the split, hit edit. Hi mama, come here. So right there, the conditions. Click on that edit right there. Yeah, there you go. And then split conditions, select. And it's gonna be has tag in the category with the KZ, and then the tag will be that watch. So anyone who opts into this form, if they have this tag, that means they watched it. If they watched it, they go to the true side. Gotcha. Yep, okay, okay, got it. And then you start setting up your email sequences from there. Yes. Okay, got it. Yes, that's what I would do, man. I mean, I'm sure the emails, and here's another thing. I mean, here's what you can easily do as well. Just either hack their email series or have them send you over, which is probably easier to hack them. Just opt yourself in and you start getting those emails and just copy that and shouldn't put it into your damn true or false side. That's what I was saying. I was like, I can just very well ease. You can just do your, yeah, yeah. I already got the emails. They already sent it to me. Well, there it is there, man. Yeah, I can just hack this and then just put in the, you know, watch video, watch video real quick. Yep. And then this will be my call to action. Yep. Yep. And I'm telling you, bro, as I mentioned before, and always how, as I always mentioned this upfront, this is the, this is the work. Once you freaking crack this, bro, I'm telling you from this point on, it comes down to running ads and filling the funnel. And once you're filling that funnel with a bunch of qualified people, these are people that are high income. So someone's going to be qualified in there. That's when deals will start popping. Yeah. This is a machine, dude. You're oiling the machine. Yeah. I just got to build the machine first really quick. Yeah. Yeah. But in the work, build the machine. So once, once we get it running, all's we got to do is put gas in it. Put gas in it. But, but because running off of you, it's running off of your personal brand. That's what I'm telling you. That's what I'm saying. Indoctrination. People become indoctrinated with your video. Yeah. And, and, and before you know it, you'll be closing deals, man. Because they're, again, they're buying from you, not from some corporate email that was sent out. Yeah. True. Yeah. Unless they are, I mean based on, and it's, yeah, and that's why when it comes out, huge businesses, huge companies. Yeah. They have all this data. They have all this analytics because they're probably running major, major traffic. They're advertising in many, many ways where now they have all this data to analyze. Yeah. But if it's, but if it's just a little guy like me. And we're talking, we're talking about social media. I have to brand myself. That corporate freaking push ain't going to work over here for my personal brand. Right. It's all about me. Like it's personal branding that social media. So they don't have numbers on that, bro. Like they have numbers on, on any other marketing that they're doing, which doesn't pertain to social media. I'm, I'm, I'm willing to bet. Yeah. No, no, they're not even on social media. If that data was coming from Facebook advertising, if they said, you know what, we have all these numbers bro, don't even waste your time. We've been running Facebook ads for the past couple of years. I mean, we've spent millions of dollars. Here's the data. That's a different story. Yeah. Right. But if you're showing me data from other random bullshit that you guys do, it doesn't apply to what I'm trying to do. Right. I appreciate it. But at the same time, it's, it's, it's a different hustle. I'm, I'm building my personal brand over here and I'm going to be trickling people in through my funnel that I'm running Facebook ads on. Yeah. It's that simple. True. You know. So. So that's great. Yeah. Yeah. So. So that's great, man. I really appreciate that. I'm just going to put in a little bit, a little bit more work on that. And then. I might test, I might test what I got so far and, and just see what happens. You got it dude. You got enough. You got enough right here to, to roll out. You got enough. Yeah. And again, emails. That's kind of where you need to be. Update the emails and then roll something out. Yeah. So. And again, all of them really do. I mean, I'm just trying to get some proof, right? And I know I got some other guys that are willing to, to, to roll with it as well. But like you said, I mean, you got to do it right, man. You know, you know, I don't want to, I don't want to just give them something that's just like, Hey, yeah, this may work. This might work. I mean, yeah, you got a little bit of data and a little bit of analytics, but, you know, the real way of doing it is what you're talking about. And, and that's what I'm about. I'm about doing it the right way. So. There, there's not one, there's not one insurance broker or agent that I can, other than my boy, like I have a boy that's, that, that's my homie homie. Like this guy's my homie. He's been my homie for 20 years. He runs an insurance company, but he doesn't advertise on social media. He's still old school and does everything the old school way. Right. But when it comes to just insurance and retirement plans, you got to understand, bro, like you bringing yourself to social media, you have an opportunity to dominate, like dominate, dominate. But it's your personal brand. That's what I'm trying to get you to say. That's what all this has to do with. It's your personal brand, my YouTube. It's my personal brand. Yeah. So if you can apply that and say, you know what, I'm not going to be camera shy. I don't give a shit. I know what I'm talking about. People are going to fall in love with what I got. And I'm going to get some clients from it. When you can really come with that. I don't, I don't care attitude. I'm going to put it out because I got a message and I, and I want to help people. Yeah. I'm telling you, bro. It's your personal branding. Not one insurer. I can't think of one insurance agent that I've seen that, that does it on social media. So you're going to take it open. I'm in the business. I mean, I'm friends with, you know, insurance advisors and I don't see none of the, I don't get no ads. I'm not getting right. Right. Ain't no one, right. Not even in my local area. I'm not, I'm not getting an ad for, I'm married. I got kids. I mean, somebody should be. Right. Targeting you. Right. You're perfect. You're a perfect target, you know, married kids. Like, yeah, dude. And as I'm saying, like most, that's why most don't want to put themselves out like that. They just hide behind the desk, hide behind their computer. You know, and that's why most ads don't work because most people that try to run an ad, they'll put something generic image of some random thing, not even them texts of some bullshit, trying to get them to opt in. It's like, no, dude, that's not social media. You know, like people are going to fall in love with you. That's why they're buying. It's you. You know, where are you targeting anyways? Are you targeting just San Diego or everywhere? This is, this is nationwide, bro. So you're going to target the whole country. Yep. Now, now what if, what if you targeted just San Diego? I could kill it. I could just brand myself in San Diego. I would do that. I would do that. I would do that. I'd be, I'd be the San Diego retirement planner. And no one liked that. There's no one like that. There's no one like that. I'd be on everything. Like, I mean, people, you know, in San Diego, especially this weekend, they're going to be on their news feed the whole time. If I run an ad with my picture in a video, they're going to be like, who is this easy character? How come I haven't seen him before? E, I'm telling you right now, man, I would double down on just San Diego. True. I would bro. I would. I really would. That's what I'm going to be doing with solar. Like I can offer solar everywhere, but I'm going to focus just on my backyard and I'm going to take over at the news feed. Yeah. No, it makes sense. I mean, and then you take a look at San Diego, you talk about high net worth individuals. I mean, there's, bro, you target La Jolla, you target Del Mar, you target Rancho Santa Fe. There is plenty. There's plenty, bro. Plenty, plenty, plenty, plenty. You would crush it. Yeah. And you'd build that local brand. Like that's what I'm saying. That branding goes a long ways. Yeah. You know, I would do that. And people are more, you know, enough to do business with people in their area. Yeah. I found out you were in San Diego. I was like, right? It's meant to be, right? Take over San Diego, bro. Take over San Diego. Okay. Let's do it. All right. So, so get that video, put that, that video on Cartra. There's the tag and then, and then just work on these emails, man, work on these emails. All right, cool. And also on the true side, on the truth, watch, open up one, open up the first email, hit those three dots. Here's what needs to be applied on the truth, the truth side right there in the recipients. Right there where it says none. Yeah. Cancel that one out. Right. Where it says none. So. On each email on the truth side, the only way that person is going to get that email or the only, the only way that person, yeah, the only way that person is going to get this email and the one to follow on the truth side. If that recipient has the tag. So if they have the tag, what, so hit the, hit the edit sign on none. Hit, yeah. Hit the edit side. So send it, actually, you know what it's, it's set up in the split. So as long as, as long as that split is right, then, then you don't need it. You don't need to change it here. My bad. You don't need to change it here. But, but on the fall side, it's on the fall side, that automation, click on the automation, the three dots on the automation. Right here, it could be, it could be, it could be anyone reaching this step. That's fine. But it's the automation. So go, yeah, it's the fall side. So close this one out. Go to that automation tab and click on the three dots. This right here is where you, is where you also apply the tag. So right there, automation right below you missed it. Yeah. So that automation is reading the tag. So that automation is going to check. So hit, hit the edit on none. Hit, hit, yeah. So. Send if they still haven't, still haven't watched it. So lead reaches this step. Click on that one. And then then down, you hit add, and then then, and then, um, it's, if the lead reaches this step and, um, let's see, scroll down, down, down, scroll down, move to next step, go to, go to move, go up and go move to next step. I think it's move lead to next step. If anything, I could check on my end because I have it set up on mine, but move, go to, go to move lead to next step. Where is next? Do you mean to another? Yeah. Yeah. Another step. Yeah. Okay. Yeah. And then, and then click that. And then hit number two. Yeah. Send email. And pause flow. But yeah, hit, yeah. Pause flow, hit add. And then let's go back to the top real quick. It's lead reaches this step and then, and then it, and so at the top, if, yeah, hit the select, the select the drop down. So lead reaches this step and hashtag lead has tag. Watched video. So if the lead reaches this step and they have, so hit KZ. And they have the tag. Watched video. Then move them to lead to step two and pause the false flow. So if they have that tag now. So right when they hit, you missed it on the false site and they actually watch it. This automation is going to read it. So lead reaches this step and has the tag. Then pause them here on the false side and move them a step two on the true side and start that flip. Okay. So now they're on the true side. Right. Getting those next few emails. Right, right, right, right. Does that make sense? Yeah. That makes sense. So make sure that your automations on the false side. Read that. That's how that's the setup right there. How come the automation. Yeah, I'm just going to save this right now. Yeah. Go ahead and hit edit. So how come that automation isn't the first. Because, because the split. Is, is, is telling the system, which is telling the lead, which way to go the split? Do they have the tag watched video or do they not? If they do send them to the true side. If they don't. Oh, okay. Gotcha. I got you. Is, is, is telling them what side to go. But, but so the split. Do they have the tag watched video? Oh, they don't. Okay. Send them to the false side. So immediately send them. You missed it. Got it. Now, when they, when they get that email. And a day goes by. The automation is going to check. If they still don't have that tag, send them time to finish that presentation. Got it. Got it. Makes sense. And then the next automation reads it. Now they finally watched it. Boom. Now they have the tag. Start them at step two on the true side. Okay. Got it. And let them keep going down. Okay. You know, I might need your help on that. I'll, I'll. Yeah. Yeah. Hit me up. I get to that point. Because I got a, um, I got to do that. Thank you page. I want to redo that. Thank you. But by quite honestly, I think I might just test what I got for right now. Yeah. Yeah. Yeah. For sure, man. For sure. Just to see what happens for sure, man. But I totally agree with you, you know, and the purpose of the video instead of that, thank you page, like telling them where the email is going to come from. You need to say that. Um, which is more credible than, than a page, just saying it. But then educating me on how to even use it. Yeah. Yeah. Yeah. That's the sequence. Yep. Yep. No doubt. Okay. Okay. You know, now and on the fall side, all you're trying to do is one, you missed it to time to finish the presentation. Three coming down tomorrow. Last chance for. So on that false site, all I'm doing is writing something up to get them back to watch it. But on the true side, all those emails that are going out, I'm now educating them on what they watched. I'm now educating them on how to use the system. Yep. Which is pretty easy, man. I mean, Yeah, it is, but don't think people know how. No, no, no doubt. No, I'm saying for me to make that video. Oh yeah, yeah, yeah, yeah, yeah. Because all I'm doing is sharing my screen and saying, Hey, press on, press on this. Right. What you'll see, press on that. If you need more information, press on this. Right. And in these videos, there's one, two, three, four, five, five emails. In those five emails, give me different scenarios. Give me a family of five. Give me a single person. Give me a freaking family of three. Give me freaking a college kid. Give me a freaking an example of if I have an infant baby. Educate me in those different ways, in those videos with the call to action, getting me to enroll. You know? All right, my last, I know I only got six minutes. Nah, bro, it's all good. I got the, you know, did you see the changes on Facebook? Always, always edit. Always go back to the cartridge real quick. Try not to ever leave it idle like this. Try to always hit done and exit. Okay, gotcha. Awesome. Just in case, just in case you did something to them emails, you're going to lose it if something, if that type of thing. No doubt. What did Facebook do? Yeah, they changed their layout. Oh yeah, dude, I know, I don't like it. I don't like it at all. I don't like it really. Like they changed the whole, the back end of the ads manager as well. I know, I saw that. And it's, it's somewhat easy to navigate, but at the same time it's completely different. See, yeah, this right here, it's a new look. It never used to look like this like this, but it's the same thing. Like it's the same, like everything, but it's just a different look. Yeah, no doubt. No, I'm not trying a new version. So this is the old version. So right here is my pixel. So I set up a bunch of pixels for the various pages that I got that I'm working on, right? So I got the pixel thing all done. I did the setup. You know, I went to each landing page, I set up the pixel. I worked it out with my pixel a little bit up here. So I got that. I know how to do that. I set up my custom audiences. I know how to do that. Damn. So you should have a custom audience for the landing page, for the thank you page. So if I can scroll, okay, here we go. So the landing page, damn, this is hard with this. Can you, can I expand? Ex out that top part, that business account need it yet. Okay, good. Okay, there we go, there we go. That's a little, that's much better. So here's, that was just my calendar. That's separate, but this is the landing page of the new one. See that, that's one of the calendar real quick, the one of the calendar, that should be the URL to the thank you for scheduling. So it's not the URL to your calendar. It's the URL to the thank you for scheduling. Now I can create an audience of everyone who actually sketched an appointment with me. Okay, I'll fix that. And then I could take that audience and exclude them from seeing any future ads. Got it. Because they've already scheduled a time with me. I don't need to show them ads again, unless it's a completely different product, but. Okay, I got it. I'll fix that. So here's the landing page, the new one, just with the video, go watch the video. Okay. And then on this one, so we're gonna exclude the people who go to the next page you've actually opt in. So, so. You're gonna exclude, you're gonna exclude people who land on the thank you page. Correct. And you're gonna exclude people who land on the thank you for scheduling page. Got it. Okay. Oh, it's just a clear, it's a clean audience of only people who landed on that first page and haven't done anything. Got it. I'll fix that. And then here's the people who opted in and watched, to watch the video who gave me their first name, last name and email address. Now they're watching the video. Perfect. So, and I watched the video. Because on that video, the next call to action is to, hey, give me all this other information. And if you do, I'm excluding you now if you go to that next option. So, I think I got that one set up pretty good. And then those who have requested, those are the ones that actually fill out all that information. That's a custom audience as well too, that go to the thank you page. Yup. Yup. Damn. So, I think I got that. I think I got that. My only other question is, how do I set up the ad? And I don't know if you have a video on this. I haven't watched it yet. And I know you say to do it on your actual page, like right here, like create a post, right? And then run it from the post? No. Well, you're not gonna run it from there. You're gonna run it from the ads manager, but you're gonna use existing post. Oh, okay, okay. Is there an option you choose? I don't think I got that far. I don't think I got that far on your videos on YouTube. You have a video on that? I do, but when we get there, I'll walk you through it. We'll do another video on it. All right, all right, no doubt. All right, I'm gonna stay patient. But it is conversions. So you're going with conversions, and then you wanna set up a custom conversion. Yes. That custom conversion is set up on the thank you page. So you take the thank you page URL, just like you did here with the custom audience. And now you set up a custom conversion around the thank you page. Yes. And then when you go and set up the ad, it's conversions that you're running. Yep. You post everything on the business page first. Yep. The text, the image, the video, whatever that ad is that goes there first. And then there's three steps. So if you click on, well, just go to the home and click on create ad, click on the green button. Yeah, you actually gotta set this. Do you have a business manager? You might, yeah, just click on, you can. I thought I had one. I mean. You actually might be, hit the drop down. Let me see. Okay, so that, yeah, you have everything. That, yeah, there's that. And then. So if I just go, yeah, there you go. You can click right there. Okay, perfect. So it's these three steps. So here's the deal. Step one campaign, you're gonna go conversions all day. Step two, the ad set, that's where you set up the, that's where you tell Facebook about the actual custom conversion. So that's where you end up putting in the custom conversion. The link to the thank you page. Right. That's gonna go in the ad set, in the conversion section. Right. So hit conversions real quick, or hit ad set. Just hit ad set to the left. So right here, you'll see it, it should be red. Yeah, see, so right there in that event, custom event. So this is where you're gonna click on it and then you're gonna find that custom conversion that you set up. So you get a set of a custom conversion. And I dropped a few videos of that a few days ago. That's actually step, that's step three. So in that three part series Facebook ad video, that series that I set out, just literally a few days ago. Step one, step two, step three. Step three is custom conversions. Okay, okay, I'll make sure to study on that. So once you set that up, you'll click right there and then you'll see, cause you're gonna name it whatever. Right there, it's by default. View content, lead, add to cart, donate. Like all that right there, it's just generic, but you're gonna set up your own. Yours is gonna be KZ leads or something like that. Like that's your custom conversion. And once you set that up, then you'll see that right there. And then you click on it. And then that's where we're driving traffic to. But when you get to the third step, which is the ad. So go to the third, to the very left, click on the ad part. Over here, this is where you're gonna be able to click on create or use existing posts right there. Use existing post down. You know, up use existing post right there. And that's where you just simply hit the plus sign right here. You'll hit the plus sign and then you'll find that post on your page. You can do it right now. Hit select post. No, select post. Yeah, hit that. And then I'll just pull all these different posts on your page. Gotcha, okay, cool. And then you won't be able to change the text or change the image from here. Cause it's already a post that's on there. So that's why when you put that ad up on the business page, make sure you put out the text and the image 100% on what you're gonna use. Cause by the time you get here, you can no longer change it. Gotcha, yep. Okay. So you choose that. And then what you're gonna do is you're gonna put the call to action button for learn more. And that's the link for your landing page. Right. But the custom conversion is a link for your thank you page. Right. Cause we wanna drive. Yeah, we wanna. Yeah. You wanna drive people to the thank you page, not the landing. Well, yeah, we wanna drive people to the landing page, but the only goal is to get them to the thank you page. Right. And that's the conversion. That's the custom conversion. Okay, got it. All right, man. Yo, thank you so much, Dave. Man, I really appreciate your time, bro. I mean, this is. Yes, sir, man. Yes, sir. Something that, you know, I wanted to do during this time was to help develop some of my skills, my skill sets into areas that aren't as familiar, you know, and like you said, you just gotta put yourself out there and be willing to learn, be willing to try something new, try something different, and that's what I'm trying to do, man. Yes, sir, bro, you got it, dude. So let's hit me up anytime, let's stay in touch for sure. But set up all that, and then I'd love to just help you walk you through this first ad and go from there, man. That'll be great, man. Yes, sir, bro. And then we gotta hook up too, man, about freaking investments for me, man. So I'll be in touch about that. Yeah, what you need to do is just, I mean, now that you've got a new baby and you've got some other little ones as well too, we gotta set you up with some life insurance, just in case. I mean, you just never know, right? Life insurance, bro, is what I absolutely need for you. With this COVID thing going on, you just never know, right? So let's do that. Maybe we can just carve out a couple of minutes that our next conference, our next call, literally just take two minutes, man, and I can get you some quotes and then you can... Dude, we're gonna turn that into a YouTube video. Yeah. You're gonna walk me through setting it up and we're gonna freaking, we're gonna blast that to everybody on YouTube. No doubt. And we're gonna put your contact information in the description and just get people up on game on life insurance. And I'm gonna show them how I'm setting up my own. That'll be fantastic, yeah. Let's do it, bro. All right, brother. Sounds good. Have a great weekend. Yeah, YouTube, stay safe. Yes, sir. Enjoy the time with your family. All right, brother. You too, man. Chat soon. See you.