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Published on Aug 16, 2011
Laura Flanigan discusses managing her patrons in PatronManager CRM, an all-in-one system that organizes data and makes obtaining and keeping patrons easy.
PatronManager CRM system, launched in 2010, was developed in partnership with salesforce.com and the Salesforce Foundation. PatronManager is a 100% cloud-based system that integrates ticketing, subscriptions, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their staff more efficient through collaboration.