 Yeah, or get to know. Yeah, get to know, get to know, Sean and I, get to know Sean and I, your local rotors. Yeah, I like that. It's more personable. Yeah. Yeah. Yeah. Get to know. Yeah. Should we capitalize? No, it could be, it could be lower like that. Either one. That looks good. That looks good. Get to know Sean and I, your local rotors. Awesome. Perfect. Short and sweet. Perfect. Now that's going to look really good below the video as we run the ad. And now it's coming from the forest team. Should I just say Sean and Anastasia instead of Sean and I? No, Sean and I sounds better. If anything, you could put the forest team in the text. So here's a short video about who we are and how we get and how we got into real estate and eventually and ended up building the forest team or something like that. Like, um, could I put like Anastasia though instead of I or because how will they know it's coming from me? Because it's going to say it's not going to look like, I mean, should I put my name or just I? I would put I, I would put I, um, they'll figure I'm the leader. Yeah. Yeah. You're the leader. Yes. And, um, if you want to put the forest team somewhere in the text, okay, would be better. Um, or, okay, but I don't need my name Anastasia anyway. You don't think I would, I would leave it. I, it just sounds more personal. It sounds yeah. And then yeah. And then you're on the left hand side. So it just looks like you're already leading, you know, so I got you. Yeah. We could say how we became the forest team at EXP reality. Perfect. Perfect. Here, here's a short video about who we are and how we became the forest team at EXP reality. I love it. Perfect. Perfect. Okay. Cool. So we'll always do that first, right? Always do that first. Always double check it, triple check it. Because again, once we come in and set the ad, we can't change that anymore. So we'll do all the editing here. And then, um, and then go in and run the actual ad. Okay. Funny enough. I'm like, I kind of like that other picture better, but I don't actually know where that picture is. It's already, it's actually already chosen. So you should be fine. If you hit save, it's good to go. Okay, cool. All right. So you think that's fine. Okay. And that one's super cute as well. The one to the left with you, with you cracking up and then Sean's looking at you like you're crazy or something. Oh, that's cool. That one's a cool. That's just personality. It's totally up to you. It's all preference, but that one's a total, total. That would make me stop in my, stop my scroll. It's all about getting people to stop their scroll. Like whether it's an image or whether it's a thumbnail. Yeah. That looks, that looks more cool. Like the other one is just, is just super smiley and you're good. But the other one, that one shows your personality. It's not too goofy. No, I think the goofy is good. Okay. Yeah. So save that one. Save that one. Let's rock with that one. Okay. I'm going to try to save. Yes. Okay. All right. So save. Let's do save. And then now we're good. So we're good with the title, the text, the thumbnail. Now we're ready to run the ad. So, um, here's what you also want to do since this is an intro video. Pin it. Do you have anything else pinned? Ah, no. Yeah. I don't think so. Pin that one. Let that one sit at the top of the page for a while. So we'll pin it to the top of page and it'll just be, it'll be the first. So if you refresh it, it'll just be the first one that people see as they come here. So all your future posts, whether it's an image or a video, just start to land below, below this one. Yes. Yes. Awesome. So, um, yeah. So let's run the ad. So let's go to the ads manager. And then again, this first one's going to be video views. So all we're going to do is simply click on the green button and, and as you navigate through Facebook, you always want to make sure that you're in the right account. So the force team, that's the right account right at the top. Um, so in this case, we're going to go video views. And so as I mentioned before, video views is our first one. And then from second, from the second add it on, it's conversions. Okay. It's conversions. So here as you click the, as you shade in that video view slot, the bottom part opens up, name your campaign. So if you hit that dropdown, all this is, is just giving each step of the way a title. And, and these are the three tabs that you see in the background. Campaign, ad set and ad. The campaign is just simply video views. So in the, in the name, go and put intro video, video views. And, and I'll always put video views, which is the objective. I'll put that in parentheses. So intro video and then video views. Perfect. And that would be, and then, and then for the future, it'll be whatever you want to name that video. And then in parentheses, it'll be conversions. Okay. So you'll always put the objective in, in the parentheses. So that's the campaign name. And then the ad set, the ad set is when we go to the next, we hit continue, and then we end up going to the next step, which is ad set. That's where we're going to choose our city. That's where we're going to choose our, the calendar and when the ad is going to go live, when it's going to end. That's where we'll choose the actual budget. But what I normally do in the ad set title is I'll name, I'll simply just name the city that we're targeting. So we'll just simply target that. Yeah, we'll name it that, that targeting city and leave it as is. And then the video, same as the, the campaign name, intro video. Same thing, intro video. And you don't have to put video views. It's just intro video on the, in the, in the third and final tab. Perfect. We're good. County is a little bigger than San Augustine. It's surround. Do you want me to put, do I put the city or the county? Whatever you want to do, whatever you want to target. Will you serve all of St. John's County? Perfect. St. John's County. Awesome. Okay. So hit continue. Okay, cool. So now we're still in the first step, which is the campaign. So we're still on tab number one campaigns. Um, what we're going to do here is you'll always shade that off to on special ad category. Is for housing. So you'll always hit that drop down and always go with housing. You can have the best ad. You can have the best image, best video, best targeting, everything. But if you don't shade that to housing, then the ad will get rejected. Right. Okay. So that's fine. And then down as you go down lower, you'll see campaign budget optimization. This doesn't really pertain to you because you're only targeting, you're targeting one city and, and, and so just leave that off. Hit next. We'll leave that off and hit next. Okay. Hey, do they have real people that review these or is it robots? Yes. No, it's actually, it's they're actually real people. Yeah. There, there, a lot of this is, is a robot is a lot of it is automated, but what's not is the actual ad, the actual video. There's actually real people who, who actually approve that video. Interesting. Okay. Yeah. Yeah. So, um, yeah. So we're good here. So now we already have the title of the, of the actual, um, um, name St. John's County. And then now all we're going to do is go down to daily budget. And what I like to do is go lifetime. So hit the drop down daily budget and just go to lifetime. And it's the same dollar amount. So whatever you want to budget for it, whether you're, you're going to run it for a week, whether you're going to run it for a couple weeks, whatever, whether you go lifetime or daily, it's the same amount. So for example, if we were going five bucks a day or 10 bucks a day, and we planned on going for 10 days, you know, that dollar amount, it's the same, I'm going to just simply do lifetime and I'll do, I'll do the calendar. So, so if I was doing 10 bucks a day for, for 10 days, there's a hundred bucks. And that would have been daily budget 10 bucks a day, but I'll go lifetime. I'll put a hundred bucks there. And then I'll just set the calendar for 10 days. You know, the same dollar amount. So no matter, so just go lifetime, go lifetime budget and whatever you plan on spending on that ad, then, then just go to and put it there. What do you recommend? I mean, to tell you the truth. I mean, if you have somewhat, somewhat of a, what the way I always really, and this is the intro video, every, every ad from this point on, so ad number two and on, you really only need to be at a few hundred a month. So for example, 10 bucks a day from ad number two and on, you want to be at 10 bucks a day minimum, which is 300 a month, like minimum. That's where you want to start at minimum. The actual video, I kind of, I, it's not a bad idea to have it, to have it going throughout the entire month. Now you don't have to spend 300 for the month on this one video. But if you, if you stayed at, let's just say, let's say you stayed at five bucks a day and ran at the entire month, that's only 150. Like it's not that much, like 150 for the entire month. And to have this, this video running at all times, that's one strategy to have it running at all times, because what we're doing from ad number two and on is we're going to always retarget those who are watching this video. So, so I could be on ad number five, and I'm going to continue to retarget those who are watching this video. Oh, cool. Okay. So I don't, so I don't really want to only run it for a week. Like I'd rather run it at all times and not spend a lot. So if we have to drop, drop the budget, if we have to go to four bucks a day, but we're running it for the entire month, I think that's powerful. Yeah. You know, so, so that way people, that way we can constantly always be getting people to see us, like, you know, in our local area. And then, and then, and then they're, they're also getting hit with ad number five, six, seven, eight, nine as well. And, and this is a living, a living, breathing, just organism because this intro video is always getting new people to see it. Rather, if we just run it for two weeks and then shut it off. Right. Right. I mean, so, so you don't need to spend a ton on it, but I would highly recommend to have it always running at a low budget. Yeah. You know, and then, and then ad number two, you can start at any time. Ad number two, actually you'll start minimum seven days from now, like minimum seven days, at least get, at least let this run for seven days. And then, and then we retarget those who are watching it with ad number two. But, but at the same time, ad number one, the intro is going to, is going to continue to run. And then in seven days, we run ad number two, seven days from there. We run ad number three, seven days from there. We run ad number four. But in the meantime, this one is still running. Right. You know what I mean? So, um, totally up to you. So daily budget, if you went daily budget five bucks, I would just go lifetime budget. 150. And then I set the calendar for 30 days. Okay. You know, or, or, or you can leave it at five bucks daily and don't even set a calendar. Right. So, so that, that, why don't you do that? Why don't you do that? And then that, that just gives you the ability to just shut it off whenever you want to shut it off. I'm saying run it for at least 30 days, let it always run, let it run. But in 30 days. Okay. You spent 150 on it. Just come in here and shut it off. I can set an end date though. Same. You can, you can, um, yeah, you can. I mean, go ahead and you, you can go ahead and do that. You can go ahead and do that if you want. Um, but in that case, what I would rather have you do is just go lifetime. Just go lifetime budget. If you're going to, if you're going to set an end date, just go lifetime. And then just, and just let Facebook spend that 150 daily as, as they want. Like some days they'll spend seven bucks. Some days they'll spend nine bucks. Some days they'll spend four bucks dependent on the traffic. You know, um, so lifetime, there's the calendar. So here's what, here's another, another tip as well. Okay. Always set the ad to go live the next day. Oh, so right now it's the fourth. Let's set it to go live on the fifth. Okay. At six a.m. Okay. So you'll always want to do it for every ad. Um, give Facebook plenty of time to review it. And then, and then, and then you'll get an email later on tonight. And that email will be from Facebook and it'll say your ad is scheduled or running. Your ad is scheduled or running. That's an email you receive right away once the ad approves. Okay. So we'll give them the rest of the night, the rest of the evening to, to prove the ad and then it can go live tomorrow, tomorrow morning. Okay. So March fifth, change the end date to March fifth as well. And then, um, and then what we'll do is we'll leave it. Yeah. Change the date and the time reflect the same six a.m. And let it run for an even 30 days. Perfect. And then you can always, you can always, let's say Dildar, you know, let's say you guys are doing well and, and, and you know, your clothes and clothes nest grows and you got a little bit of money. Come back in here at the end of the month and extend it. Go to, go to April fifth, you know, let that ad run, let it run, let it run. I would let it run. We're going to get sick of it. No, no, no, because people, very good question. No, because not the same people are going to always see it. Like, like you have a potential reach. Like we're going to, we're going to narrow it down to the county watch. So go down right now. The potential reaches 230 million, which that's not your audience. Once you go down and put in the county, so let's scroll down. We don't need custom audiences on this one. We don't need age. We don't need gender. We don't need detail targeting. What we do not need though, go back up. We do need to change the, the, the actual, um, the, um, where it's, yeah, the United States, right? The locations take out United States and put in St. John's County, and that's going to give us the actual potential reach. So if you look at that number, five bucks a day is not going to reach nowhere near that amount of people. So this ad, if we have it continue to run. So look, 170,000 people. So that is based on, and look, so daily, daily. I don't know. Maybe I should put it back on St. Augustine. This is more, that's kind of far away from us. Well, actually, you know what St. John's County, click on it, click on, actually people living in, go to hit the drop down above people living in, go, go to that one here. I hit that people living in this location. So hit that one. Okay. So now that's, now that's 150. And then, and then hit the St. John's County, the green. Yeah. Hit that one. Yeah. Click up. Oh, the green. Where you typed in St. John's County. Yeah. Right there. Yeah. Hit the drop down right there to the right. I see. Okay. So it's not giving you, let's X out of it real quick. X out of, hit the X to the right and then type it in again. Search, search locations. Yeah. Below it. Oh, sorry. Yeah. Search locations. Type in right there. And then, um, normally, normally it would give you a mileage, like a radius, like a radius, and it's not giving you there, but, um, okay. Yeah. Okay. So, so if anything, you can just always drop a pin. So if you, if you delete that, you can drop, you can drop pin and then, and then just kind of be where you want to be. Okay. Where's the click on drop pin. And then I would need us to be in St. Augustine and then it'll, it'll, it'll go toward things that are around here. Right. Yes. See, so there goes your radius. With the radius. So 15 is the minimum. So that's pretty good. Okay. So the potential reach in that area is 320, right? 320,000, but your estimated daily reach is 245 to 708 based on that $5 budget based on that lifetime 150. So the same people are not going to be seeing it at all. This, that's why it's a live in breathing organism because new people are going to constantly see it as we run it every day. Only 245 out of 320,000 people. So it's going to take me forever to reach that many people, especially based on that budget. Even if we were spending 50 bucks a day, we wouldn't even reach 320. You know, so, so, so what I'm really trying to say is that new people are going to be seeing it every day. Okay. Which is a good thing. Is this a pretty good radius? Yeah, for sure. If you're trying to be in that area, yeah, for sure. 20 miles. And then, and then you, and then again, what we're really doing is we're, we're casting a wide net right now. We're casting a wide net and, and we're narrowing it in based on the people who actually watch our stuff. Okay. So at the end of it, it's not like we're going to continue to target that area. We're going to only target that area in the beginning. We're going to a cold market. We're introducing ourselves. Once we capture the audience who start watching our videos, that's who we continue to target. Okay. You know, and that's who we continue to retarget. So keeping it wide up front is, is good, is good. So we're good there. So let's scroll down and you'll always go with people living in this location. Right. So let's scroll down now and we should be good. We don't need to change anything else. Age, we cannot change. If anything language, maybe go English all like you, you at least want to narrow it into the, to the language for sure, um, go English and then just hit the all. Yeah, perfect. And then scroll down and then, and, and because you're targeting a local area, right, you don't want to put any keywords in. There's no need to put in keywords, the interests. There's no need because rather than narrowing it in by keyword, we're leveraging our video. We're using our video to find that person. And once that person watches the video, we're narrowing it in by creating an audience, by creating a custom audience. So we're going to create our own audiences rather than, rather than needing keywords to, to, to create that for us. Um, so automatic placement, we'll leave it there and then just scroll down, scroll down and then we'll hit next. So that's the second tab. That's what we named St. John's County, which we may need to change the name and that's totally fine. You can always change the name later, but, um, but that's the section we were in. Now we're in the third section and the final section where all we're going to do is make sure that we're running it from the, from the correct Facebook page, which we are. And then if you have an Instagram account connected, you can hit that drop down and then choose your Instagram account. Yeah. So go in and, and even though the video won't run on Instagram, because the video is longer than one minute and because the video is not even, um, is not even, um, optimized for Instagram, meaning it's not the, the, the right dimension. Uh, Instagram video is, is one minute and, and, and less, and then also vertical. So this one is specifically for Facebook and that's fine, but we'll just kind of follow the, the protocol and just go Instagram account. But it's not that it's not like it's going to run on Instagram. Um, so now we're going to go down and right word says ad setup. We're going to create ad. We're going to click on create ad and we're going to go use existing post and then we're going to hit select post, um, right there to the left, click on that one to the left, select post, and then all we're going to do is find that post. Right. Yes, that's the one. And then hit continue. See, so now as we get to this point, we can all change the text. Yeah. We look at that text and we're like, damn, we missed a comma, right? You wouldn't have been able to change right here. And then now as you go back to your page, you're not going to be able to change it on your page because now you're in the, you're in the process of running an ad. So if you go back to your business page, you won't be able to edit. Okay. Okay. That's why it's so important to do it before, before all this. So now the call to action button from ad number two and on that call to action will be learned more because now, now we're getting people to click on it to go to a destination, but in this case, it's simply for video views. It's not a lead capture ad. It's not a, it's not a message ad. It's nothing like that. It's strictly for video views. So all we're going to do is we'll just add a button just to add it, just to fill up the real estate and fill up the space. So go ahead and click on the call to action. Click on ad button right through the left. And we'll just simply put a button, click learn more. We're going to add a send message button just to, just to add it, but it's not a send message ad. So we're not going to expect any messages at all. So go to an update post. And so now as you update it, scroll down. There's the title. So get to know Sean and I, your local realtor. You see how that was pretty much to the right, scroll to the right, scroll down on the right, right there. That, that's, that, that, that there's your blueprint. So knowing how long the title should be, it shouldn't be no longer than that. Cause if you added another word, it wouldn't have shown. Right. Right. So if you would have, if you would have spout out Anastasia, it wouldn't have shown. No, Anastasia, Anastasia would have shown, but maybe your local realtor would have not shown. You know what I mean? So we want to try to pack in everything right there. And then when it comes to add number two and on what we put right there is our call to action. So what I would have put right there is download your free seller guide or click learn more to download seller guide or 2021 seller guide. Right. So I would put some type of call to action, something short and sweet right there in that title. And then, and then look at the thumbnail, the thumbnail, that's the thumbnail. So look how it looked. I mean, that looks super cool. I love that thumbnail. But I hope Sean's not going to be bad. He'll be like my double chin. I don't even see a double chin at all, at all at all. No, I don't see that at all. That's super cool. I love that one. I love that one. That one's awesome. Believe me, I'm the consumer looking at it. So you are my advice. Not not what you guys think. You guys have it said so. Yes, it's from the con from a consumer's perspective. I love that one. So so that's good. So now now we're good. That's it. So everything is good. Now now if this was at number two, if this was at number two, we would have clicked on the call to action button. We would have clicked on Learn More and we would have needed to add our link to our website. So when they click on Learn More, Facebook wants to know where are we taking them? Right. So that link would have been here in the call to action rather than send message. We would have clicked Learn More and Facebook would need the link that we're taking people to. So that's our next call. And and and so what you're going to need to do is think of a domain and here's what you're going to want to do. Let's publish this real quick. I publish. Yeah, let's publish this real quick. And then and then I'm going to bring it's we're going to X out of this and we're going to go back to the dashboard. OK. Hey, D, give me one minute. I'll be right there. OK. This is in fact, Rika, this is Anastasia. They're out there in Florida. They're also with EXP. Anastasia, this is my friend, Rika, she's with EXP as well. Hey, look, EXP family. Yes. Are you in Florida too? Or somewhere else? You know, then I'm reminded of where I am talking to you from because the weather is not as great. I'm in Oklahoma City. OK, OK. Yeah, but my my sponsor just moved out there to Florida. Micah Murrow at. No, I don't know her. You don't. OK. Not yet. But, man, it's a small world. I mean, they'll run into her. Yeah, hopefully you should. Yes, she's a beast. Cool. Very cool. When I see you. Nice to meet you also. I'm just walking her through of an intro video. And we're just we're just about done. So we're just wrapping up this intro video and running it as a Facebook video view ad. So I'll be there right away, D, give me a minute. So you can you can you can watch what we're about to do. Actually, we already finished everything, but but yeah, whole type. So we published everything. I don't mind watching. I don't want to interrupt. Yeah, we're almost done. So now Anastasia just hit that X to the top left. Let's just X this part out and here and here's one more thing that we're going to do. So now we come back to the dashboard. Now we're going to uncheck the blue one selected and start from the right hand side. So so right here in the right hand side, these are three tabs. So this right here, it's the third tab. This is the only one that's going to be in review for the next few hours. So Facebook is simply reviewing the video. So if you check that, go ahead and click that X once selected. Now let's go to the middle tab. Don't don't uncheck yet. Click on the tab, AdSets. Yeah, click right there. So now this is scheduled. So Facebook already approved the city, the targeting, the budget, the the the calendar. They were approved. They approved all that already. So that's approved. Scheduled it's approved. And then click on that once selected, exit out. And then now click on the first tab, which is campaigns. This is also scheduled. So they already they already approved the fact that you selected special ad category one with housing, video views. They already approved that. That's quick. So all that's going to be in review for the next few hours is the video. And and and they really, really look at that video to make sure there's nothing in it. No cuss words. No, I had I had a client where she was doing a walkthrough of an open house. We were running an ad on an up and coming open house. And she was it was a video. She was doing a simple walkthrough selfie style. And as she's doing a walkthrough, there happened to be a bar in the kitchen, right? Just a simple little wet bar, right? Some bottles, Jack Daniels, some bottles in the background. And because of that, the ad was rejected. Oh, wow. So they really look at these ads to make sure there's no alcohol, make sure there's nothing in the background, make sure there's no cuss words. So that's the only thing that stays in review for a few hours. And then and then once it goes scheduled, that's when it approves or once it approves it, the third tab will say scheduled. And then again, you'll get that email. So X out of this real quick, X out of one selected. Here's the last thing we're going to do really, really quick. We're going to quit. We're going to set up the audience now of those who watch this first video. So let's click the dots to the left and then let's go to audiences. Oh, sorry. No, no worries. Those dots to the left, right below the little house. Yeah, click on those dots right there and then click on audiences. So this will be this will be I think this will be our first audience. Let's see. Actually, no, you got a few of them already already over here. So you know how to create an audience. You know how to create custom audiences. OK, well, then well, then let's let's create one for this one real quick. So click the blue, the blue create audience. And then let's just go custom audience. And then video. Mm hmm. OK, so click on that and 25% is a good one. Let's go with 25% and then click on choose videos and then just simply choose that video. So just check the box to the left and then you'll see continue or confirm you at the bottom. OK, perfect. And then let's just give it a name, which will be intro video intro video and then and then put 25% in parentheses. Perfect. So this right here is is an audience that you'll want to retarget from ad number two and on. OK, so create audience and and and and where you where you target that audience or I should say where you include that audience is in the ad set. So as we go and set up the next ad, we click the green button, we go conversions, we go to the second tab, which is ad sets. That's where we choose our calendar or our city or our budget. In that second tab, second step, the ad set, that's where we also tell Facebook about this audience. OK, so not only are we going to target that city, St. Augustine, for example, but we're also going to retarget the 25% views. OK, so we do that in the in the second step, which is the ad set. So here's what I need you to do. I just need you to think of that next domain. Think of that domain that you want to register and here's how you're going to do it. Do you guys have any custom domains anyway? Do you have a GoDaddy account? I do. I have a couple of them. Yeah, OK, so yeah. So then just go through your GoDaddy account. Go through your GoDaddy account and just register a new domain. OK, and then and then and then let's and then let's schedule our next call because that next call we're going to need. We're going to need landing pages. So we're going to need to know what landing page we're going to integrate that domain with. And then and then we're going to come back in here to Facebook, grab the pixel and then put it on that actual page. Well, I'm probably going to try out Cartra because I want the online calendar. That's what we need. We need the emails and that's where Dorika is at. Dorika, we're setting up the cartridge today because we need that calendar. We need that email autoresponder and we need the landing page. And so we need to take that pixel, put it on the pages and then tell Facebook what domain we're going to use, what custom domain we're going to use to make it all happen. So that's our next call. So think of the domain and then schedule the next call and then and then we'll go from there to write a seller's guide. Right. Yes. Yes. Everything is around the seller guide or everything is around your niche. OK, so so think of something short and sweet dot com. Oh, OK. All right. And then and then don't set up the cartridge until our next call. So on our next call, that's when we'll set up the cartridge account. OK, does the seller side have to be in the domain name? Does it have to say seller's not necessarily not at all. It could be whatever. I mean, not necessarily. OK, cool. Yeah. Yeah, think of something like but but it doesn't have to be. It can be for sure, but it doesn't it doesn't have to be like St. Augustine living dot com or something. Yes. Yes. But actually, that's more that's more general and that's more like living if you're targeting. An older generation or older demographics and it's all about selling. Yeah, then maybe something regarding that. I don't know, you just you'd have to just get it's all preference. You'd have to just get creative and and and I would think something that has to do with selling or some type of seller guide in it would be good. All right. Sounds perfect. All right. Thanks, David. Yes, you're so so welcome. So schedule next call and we'll talk then. All right. Have a good class. OK. Thanks. Bye bye.