 Why ads are so powerful now? Are they powerful? Well, sure they are. In this video I'm gonna explain to you why. You know, it's been said that the average person sees on average get this 5,000 ads a day. 5,000. Do you think that's a lot? Well, it was a lot in 2007. But now we're up to 10,000 ads a day. 10,000. So how do you make yourself stand out? How do you make your ads work? How do you get them to click and buy? In this video I'm gonna show you how and we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, don't forget to subscribe. There's a big subscribe button in there. It's huge, huge. Go down there. Click that subscribe button and don't forget. Bring the bell. Turn on bell notifications. That's super important. But wait, there's more to that. You have to set it to see all notifications. You gotta do that. If you do that, guess what? I will notify you that you are part of the Fisher family and you are a VIP. And in being one, I can notify you every single time I do a new video. Now, I've been selling online since like 2009. And I've sold millions of dollars of both digital and physical products. And I've learned a few things, right? And on this channel, I actually share with you. I share with you how you can start, run and grow your online business. Now, we have thousands and thousands of sites that actually sell our branded survival foods and even Walmart sells it. So we've picked up a few things that I share with you on this channel. Oh, yeah, I almost forgot. I've got a free course for you. Well, it's a $97 course, but for you, it's free. All you gotta do is go down to the description, click the link. You get instant access. You don't need a credit card. You don't need PayPal. You don't need any of that. You just click and learn. Now, let's check out what ads are so powerful nowadays. Now, you know, here's the truth. The internet has revolutionized business because it has actually allowed a small business person, somebody in their home, right? In their home office or sitting on the couch to run an ad and actually target customers. This actually has been very detrimental to big businesses that always depended on brands before. Now, small businesses can actually interact with individuals and sell them their product and be on equal playing ground as the big guys. Okay, that may be true, but there's a lot of ads. I mean, there's a lot of ads out there. So how do you stand out? How do you make your ads memorable? How do you make your ads the ads that people want to click on? How do you make your ads the ones that actually sell something? Well, let's dig into that right now. Number one, I hate to say this, but you gotta do it. You gotta be original. You gotta be original. Now, too many people try to copy somebody else's ads and do exactly what they're doing. And while looking at other ads can be helpful, you don't want to copy them. You don't want to copy them for two reasons. Actually, number one, you're not allowed to. And number two, why copy them? Because you're not building your own brand. If you copy exactly what they're doing, you're actually building the brand for them. They're going to look at that ad and think it's the other person's ad. So you want to be original. Originality is super, super important when you're doing your ads. Number two, be bold, okay? Don't shy away from trying different new things. I know when I run an ad, we have a lot of different images or we have a lot of different videos. I'm running some ads now on YouTube and I have different videos and I have different links of videos. You gotta be bold. You gotta try different things. You gotta try different audiences where, you know, those particular videos may work in one area. They may not work in another area. So you gotta constantly change it up. It's not like, and this is what I used to think. I used to think, well, you just run an ad and it was good or not. When that's not the case, you run a whole bunch of ads for a low cost and you figure out which ones are working and then you increase the spend on those ads. Number three, identify your audience. You've got to know who you're speaking to. You got to know what ages they are. You got to know, you know, where they live and how they eat and what kind of foods they like and do they travel and what are their hobbies and what's the music that they like? What's their politics? All these things come into play when you're running ads online. If you identify your audience properly and you put your product directly in front of somebody that needs your product, they'll probably buy it. An example would be if you had a course on how to keep a dog from peeing on your carpet and you could put that ad in front of somebody who just got a brand new puppy today and the dog just peed on the carpet and they look over and they see your ad, you would have a pretty good chance of selling that person. So, when I say you want to identify your audience, you really want to target them as specifically as you possibly can. Number four, don't make it difficult. Don't make it difficult. I mean, what you want to do is you want to speak directly to that person and directly to their problem. Now, I have a book that I sold for a long, long time and still do and it's how to find a perfect product to sell online in four simple steps. Now, that ad, that book is very specific. That particular book is speaking to people who are looking for a product to sell online. But it also leads into other products I have because once they buy that book, I also have courses that teach them how to actually sell products online because once they've got a product, they've got to actually sell it. Number five, display, relatability and humor. Humor is awesome. Even sarcasm can be awesome, right? But you've got to have some humor in your ad every now and then. It can't be just a dry ad, a boring ad all the time. Sometimes you've got to shake it up a little bit. You've got to do something a little bit different. You've got to say something a little shocking. Now, sometimes you're going to get a backlash. Matter of fact, you'll get a backlash even if you don't say something shocking. You're going to have somebody that doesn't like you, that doesn't like your ad. I don't care if you're trying to be the nicest person in the world that's going to happen. So, since it's going to happen anyhow, you might as well use it to your advantage because when you interject some humor in there, when you interject some silliness or some sarcasm, it can really increase your sales. Number six, use video. I love video. Why? Why do I say that? Well, I'm doing video right now, okay? So, obviously, I love video. But video really gets their attention. Video is something they can watch and they can participate in. Now, I'm going to give you a warning here about this, though. If you're running ads and you're going to do a video ad, I would highly recommend you putting it on a platform that they're used to watching videos. I found, and you know, you may be different, but I found that video ads don't work very well on Facebook. People aren't there to watch videos, but they work really well on YouTube. And if you understand the user of the platform, you know, somebody goes to YouTube to watch videos. Somebody goes to Facebook to scroll through their feed and stay, you know, up with their family and friends and that type of thing. So, there's two different platforms there. But if you could do some good videos and you could put video ads on YouTube, they could really rock it. Number seven, understand your competition. Everybody has competition. If there's no competition out there for your product, you may have a bad product because there's pretty much competition for every single product that's out there. So, if you have a product and there's somebody else selling a similar product or a like product, then you're gonna wanna look at them if they're successful. Figure out what they're doing. Look at their social media, look at their ads, look at their posts, look at their Twitter account, look at all that stuff. Find out what they're doing and do something similar. Number eight, switch it up. And what do I mean by switch it up? Don't use the same boring images over and over and over again. I think most people do this because, I hate to say it, they don't wanna put forth any effort. They don't wanna create new stuff constantly. But really, if you're gonna make it in this advertising game and sell your products, you're gonna have to work. You're gonna have to constantly come up with new stuff. You're gonna have to try out new stuff. So, anytime you're doing these social media advertisements, you know, there's a certain burnout. Once they've seen that same image over and over again, they quit clicking on it. It quits working. And that's true with every product and every single niche. So, yours isn't any different. Number nine, use multiple ads. Now, this is super important. And what we do if we're using an image ad is we'll run those images to some third world countries and figure out on an engagement campaign which image they like the best. But we use multiple images. We may use 10 or 12 images and find that three or four of them work really well. But you gotta do the same thing with videos. And once you've done that and you've figured out some that work, you wanna start working on your copy. You know, maybe you need to change your title every now and then. Maybe you wanna have like 10 different titles and use the same image. There's so many ways to do this. However, you've gotta understand you need multiple ads. You can't live off single ads. Number 10, the headline is the important part. The headline's super important. When you do a headline that is something that's gonna grab their attention, it's something that is interesting. I did a video not too long ago about the Tesla truck. And when I put it into TubeBuddy, TubeBuddy actually judges your headline. And if you want a free subscription to TubeBuddy, down in the description I have a link to TubeBuddy. And if you want the paid version, it'll actually give you 30% off. So check that out, TubeBuddy in the bottom. But when you put the title into TubeBuddy, it actually will grade it. In other words, the higher the number, like closer to 100, is a better rating than it is down at the bottom. It's hard to get a 40 or 50 on this thing. And I did a title in there on the Tesla truck and I got a 94. And that 94 means that more people are searching for this and fewer videos are made on this. So I should do really well. So that's the kind of thing you wanna do. Make sure that headline is attention grabbing. You don't wanna wait to get into the meat of whatever your ad is down at the bottom somewhere. You know, a good headline would be maybe how to lose 10 pounds in seven days and still eat the foods you love. Okay, we've all heard ads like that. We've all seen ads like that. But it gets your attention. It says, well, what do I gotta do? And it makes them read a little bit further into it. Number 11, create a sense of urgency. So maybe you're having a sale and maybe there's only eight hours left or maybe there's only two hours left or maybe you've got a limited supply of a particular product. Maybe you've only got 50 left or 40 left. You wanna make sure you put that in your ad copy so you have that sense of urgency. Because even though people look at the ad and say, well, that's a good ad. And that's interesting. And I may get that product on down the road that looks like a good price. There's no sense of urgency. There's no reason for them to do it right now because it's not going away. It's gonna be there forever. So make sure you have that sense of urgency to get your product. You could also say, you know, buy now and we're gonna give you $10 off or 20% off for the next 24 hours. Some sense of urgency needs to be in that advertisement. Number 12, graphics is everything. If you look at my YouTube channel, it's one thing we've really, really worked on as we've worked on thumbnails. The other day, my editor did a really cool thumbnail. It was about a video I did called Time Vampires, People Who Steal Your Time. And he actually took a clock and he put a vampire's mouth in the middle of it. And that's getting a lot of clicks. People like that. They enjoy watching that video. And you can check out that video. You just put in Time Vampires, search my channel, you'll find it. But those types of things, you've gotta stand out a little bit more. You can't just have a boring dull image. It's gotta be something that's gonna pop that's gonna be different from everybody else. So the thing to do to figure out how to do that, really, is to go through your newsfeed on Facebook, something along those lines, or look at your search results on YouTube and scroll through there. And look at the ones that stand out to you. If it stands out to you, that's probably a good thumbnail. It's probably a good image. And it's probably something that you should emulate. Number 13 is consistency. You gotta consistently do this stuff. So you can't advertise for two days and spend $1,000 a day and they're not advertised for six months and expect good results. You can't do four videos in two days and then not do any videos for three months and then do eight more. It doesn't work. People like consistency. So if your budget isn't real big, maybe you wanna do one video ad a week for the next 10 weeks or 12 weeks and see how that does. But the thing is you have to have consistency. You can't be there for a while and then disappear. Number 14, no limits. And what do I mean by that? I mean, don't pigeonhole yourself into one category. You need to try different things until you kinda get your pace going. You gotta be a little bit bold. You gotta be a little bit different. You gotta be a little bit interesting. You gotta be willing to say things that maybe are a little counterintuitive. I did a video recently and I talked about landing pages and I said, get rid of your landing pages. Well, that's craziness. Nobody's gonna get rid of their landing page. But that's not exactly what I meant. But if you watch that video, you will see what I meant. Number 15, you're not gonna wanna hear this. You gotta spend money. It's gonna cost something, okay? And I don't want you to think of running ads as losing money on ads if they don't work. It's buying data. So basically, if I ran an ad on Facebook and I spent $500 and I only got $100 in sales and I was selling a $10 item, what I really have is 10 people who did buy from me and now I'm building my database, right? I'm building a base of people who did buy from me. I can remark it to those people. I can build on that and once I get 100 of those people, I can upload them. I can make a look-alike audience. I can find more people like that. So that $500 really was not wasted. It helped me get data. And when you're doing advertising, that's really what you're doing is you're buying data. Okay, so there's some great ideas for you. Use those ideas, implement them. Let me know your comments on how they worked out for you. Put your comments below. I would really appreciate you doing so. Also, don't forget to subscribe if you haven't done it and turn on notifications. Ring the bell down there. If you smash that bell, if you ring that bell, guess what? You're still gonna do more. Oh my God. You've gotta turn on all notifications. If you turn on all notifications, then I can notify you every single time I do a new video that you become part of the VIP Fisher family. So you'll know stuff before anybody else will. That's pretty cool. Now, in addition to that, I told you I had an e-commerce course and I do it, it's $97, but you get it absolutely free because it's in the description below. All you have to do is click the link. Click and learn is what we call that. No credit card required. So check that out. Thank you so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.