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Eska Water's new ad campaign: "Eskan Warriors"

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Published on Jul 1, 2011

Citizen journalist and Mohawk from Kanehsatake, Clifton Nicholas, discusses his reaction to a new advertising campaign by Eska Water, a Canadian bottled water company. Nicholas is leading a boycott of Eska water because of a culturally insensitive ad called "Eskan Warriors" which has three non-aboriginal men, dressed as natives, with menacing faces, trying to protect the water's purity.

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