 Friction are all these little things that add up, you know, looking for that login to your course, trying to get to the sites where you do your prospecting, trying to get to the gym when it's across town and you have to sit in traffic, trying to meditate when you don't know where you're gonna do it, when you're gonna do it, how long you're gonna do it for, we can remove all of this by just designing really simple systems, removing all the friction and making it as simple as possible. The more you remove the friction, the more you set up your camera set up ahead of time where it's in a permanent situation, my microphone is always here, my camera's always there, it's always charged, it's plugged in, I know exactly what I can do to shoot a video, I sit down, I shoot it, there's no friction involved. That's what's gonna actually get me to do a habit consistently over time, so it's not about lazyness, it's about removing those things that get in the way of the processes that you need to do to have success.