Capital Direct approached us to concept and produce a 2 minute web video that highlighted the benefits of Capital Direct Online Services. They requested it also be constructed in a way that we could pull a 30 second and 15 second TV Commercial from it without having to re-shoot or recreate any new scenes. We were required to concept, script and produce the commercial all in house.
By using green screen technology and motion graphics we created a branded 3D environment using After Effects that could smoothly transition from scene to scene using digital zooms, pulls and pans, giving the spot a very dynamic and unique feel. By planning ahead and being creative, we managed to give the client 3 successful ad spots for the price of one 2 minute web video.