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NYC UPA presents "The Airline Passenger Experience Continuum" with Jonathan Norris

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Published on Mar 9, 2012

London-based Ink Executive Director Jonathan Norris shares what the airline industry is doing to evolve the passenger experience, ranging from physical aspects, like cabin lighting, to digital ones, such as the way the in-flight entertainment business is dealing with the iPad.

He also shared the similarities that exist between his world and the world of NYC UX teams, such as the challenges to complete a project, and the balance that must be maintained between an Executive Board that is focused on revenue and designers who are focused on the end user.

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