 What's going on guys welcome to a new video so today then we're going to be discussing what countries you should be dropshipping to so in this video then we're just going to be going through this table which contains all the different countries then that e-pack it ships to it contains the average e-commerce conversion rate and we're going to be getting into where these numbers have come to or come from as well by the way and that English proficiency score as well which is basically a universal test that each country does and it tells you how good they are essentially at doing things in English like reading and writing but before we get into the video then as always I am going to wait a free one-to-one call on this video if you want to enter the raffle then that will be announced tomorrow all you've got to do is like the video and leave a comment down below and if you commented on my previous video make sure you stay tuned to the end of this one where the winner will be announced so that being said the guys let's get straight into the video and as you can see I've spent a lot of time putting this table together and there was quite a few shocking things actually for myself I'm definitely an eye opener in terms of different countries that I'm definitely now going to be experimenting with so as I mentioned then on the left hand side as you can see we've got all the different countries and this list of countries then simply come from e-pack at express.com this is kind of like e-pack it's official website so any kind of information regarding e-pack it this is where I tend to come because it's coming from an official source all I've done then is copy and pasted this list here but I've taken away kind of like the traffic that is kind of that you would call low value traffic or traffic that just doesn't convert so places like Israel Indonesia anywhere in Kazakhstan anywhere in a trial run or just a typically poor traffic that isn't can convert I've removed from this list and then in terms of conversion rates I've used this study conducted by Oblo Oblo by the way is a great place to get information they've got an awesome awesome blog with some really interesting posts because they're in the thick of it they're involved in dropship and they're essentially the connection between AliExpress and Shopify so they've got so much data going through their app so when it comes to studies and things like this it's a great place to essentially start your research so this one particular study they did it was just one particular store that had two and a half million visitors and it was a clothing and apparel or accessory store so just consider that in mind all these numbers by the way are kind of like a rough guesstimate if you like when it comes to doing research you need to take like a bigger picture of everything which is what we're going to go through in this video so as you can see then they've been kind enough to list out all the different e-commerce conversion rates and these are the numbers then that are essentially in this table now not all of the numbers not all of the countries sorry are in this study so I had to do my own research just to fill in the gaps but essentially you get the idea you can see on average then the traffic that come from the particular country how much it would convert wise in a percentage so for example in Australia for every hundred visitors you would get 4.17 orders now the next column which is very important is the English proficiency score because we don't want to be assuming you're watching this in English and you are English and you're advertising in English and your store is in English then obviously you only want to be advertising to people who speak the English language as well so it would be a good idea then to only target those countries which have a high proficiency in English and again to get these to get this rating are used is it not this website where we I've got tons of tags open it was this website here so it's kind of like the official EPI rating and as you can see it kind of gives every every country its own category whether it's very high high moderate low very low so this is where I've got it from and by the way these actually break down into different scores as well so you can see the number one country was Sweden which has a EPI score of 70.72 and in terms of all the countries that don't have English as a native speaking language then Sweden scored the best so what I've done then on this table is simply just highlighted the the best of the bunch essentially so all the ones in green then essentially have a current version rate over three percent and they have a very high proficiency score which is kind of like the two key points that we want the two key factors when choosing a country so and this is what was quite shocking to me in fact because those countries on this list in green I never even considered so Australia I do sell to Australia so that was kind of obvious in terms of the conversion rate it was one of the highest as well which I didn't think would be the case but also you've got Canada which we talk about a lot but then you've got Denmark and Finland which have a really high proficiency which again I didn't know which I found quite interesting but then look at the conversion rate as well 4.67 percent I think that's even the best on the list so this table is a great place to start your research or just the idea of this video then it's just kind of spark ideas and get you thinking kind of outside the box instead of just sticking to the UK the US Canada then think of these European countries that have like seven eight nine ten out of people that actually speak English quite well and therefore would be interested in your product you only have to kind of do your research around YouTube and you'll see that not many people are talking about these kind of countries and therefore there's not going to be a lot of people advertising in this country so this potentially like a little goldmines that you can kind of capture that market and be like the majority yet marked up within that country if that makes sense so you've also got Finland as well again a good conversion rate very high proficiency you've got Ireland and you've got Norway and just to kind of illustrate my point if we have a look at the UK and US you can see the US converts pretty decent the UK is actually very low and then obviously they're high English proficiency so assuming this table is accurate if you took your product now obviously it's going to vary by niche if you took your product and took it to any one of these countries then your conversion rate should increase and you should make more money however it's not obviously that straightforward and I'm going to tell you why now in fact just a quick note then before we get into that I've highlighted the best of the bunch in green that doesn't mean you only have to focus on the ones in green like places like Belgium pretty much anywhere that has a high English proficiency score is definitely worth experimenting testing with however one thing to mention is that when you do go to create your ad set your campaign whatever put your location in and then just make sure you put English all in the languages and that way it's going to make sure you are only tagged in the people who have English listed as a language within that country so just to illustrate my point we've got the Netherlands here you can see the potential reaches 6.6 million and I've got English as a language so if I just get rid of English you can see it goes up to 11 million people so there's potentially four million people ish in that audience that don't have English listed as a language and therefore we want to avoid those people so just make sure you have English all in this box here so I mentioned earlier in the video then that this table is a good starting point but it's not the end all it's certainly not written in stone and it's certainly not guaranteed that just because conversion rates are high for Denmark it doesn't mean that is likely is 100% going to convert more than other countries you need to take everything else into comparison so just some numbers to kind of think about where are we so this website here so who spends the most in line number one thing I want to show you in fact that by 2021 e-commerce sales are estimated to rise to 4.5 trillion so the market is very healthy more and more people are spending money online so anyone who says that things like e-commerce is dying off or Shopify is dying off um I just don't think that's the case if anything it's just going to be more and more stronger and people are just going to start buying more and more things online like people didn't used to buy their shopping online like food but now they do Amazon have obviously in the last few years started doing Amazon pantry where you can buy food um so I'm kind of got enough topic here but yeah e-commerce is definitely not dying off so you're definitely not going into a business into a market that's shrinking it's only growing so the point of showing you this website then was this who spends the most online so this is the e-commerce spend per capita um so again you can cross-reference these numbers against the table I just shown you and the same kind of country is going to start coming up and if you see the same country coming up on multiple websites then that's a good indicator that's a good country um to go out and essentially target so just started from the bottom then Germany again I think that was on the list um as pretty decent conversion and high proficiency Japan Canada was on there obviously Australia was on there France um I don't think France was in green but 2.66 that's still pretty decent it's above average combining um all of these countries but in fact it only has a moderate proficiency actually so in fact I would stay away from that um but then you've got the US and the UK um and this surprised me as well because when I show you this next website you'll see that even though the UK spend more per capita by the way that just means per person essentially that the US still absolutely dominates um the Shopify market and just to show you then again back to Ibelo these guys have a first-hand involvement in these stats because obviously they're the ones that the orders are going through and just look at this I know it's a year old two years old but things aren't going to change that drastically between two years and just look at the 2017 total orders so that's not included in the US you can see that Great Britain is kind of like dominating it so essentially to pick a good country you want one that's got high proficiency um a high conversion rate but a low total orders because then that shows you that it's a really kind of fluid country that's not no liquidated that's not the word either I don't know what word I'm looking for but basically it tells you that that country's going to convert really well and if there's not a lot of orders in it then that shows you there's not a lot of people taking advantage of that market so just look here Australia is obviously a good one Canada France Denmark that was on the list Denmark would be a really good market to go into because it's a small percentage of the total orders which tells us that not many people advertise into that country but then we know that it's a high proficiency and we know it's really high converting as well so Denmark is definitely a country me I'm mine myself mine myself myself will be experimenting in because I had no idea I don't think Denmark even crossed my mind at all at all and same with Italy Netherlands as well however just to kind of illustrate how powerful the US is and how competitive it is compared to other countries look at the 2017 total orders the US just absolutely dominates every single other country and just to kind of as they say let's splice it another way this is the US versus the rest of the world so if you can sell the current product you're selling and sell it profitably in the US then you're going to make just a killing in other countries as well so definitely start scaling your business into other countries all that being said the guys I think I've just about covered everything I wanted to in the video I'm hopeful I've given you the idea of what I'm trying to put across if not then please do leave a comment down below I'll be happy to clear any kind of confusions up now if you want to go one step further and you want to start advertising to countries in different languages that have high conversion rates but low proficiency then a simple search would translate in the Shopify app store and there's just multiple apps to choose and for example then wiggle up will transfer your store into multiple languages so you can take advantage of that but obviously make sure you have your Facebook ads translated as well and that being said then guys that's going to wrap the video up if you're still watching hopefully you enjoyed it if you did all I ask then is please do leave a like on the video and of course if you want to be entered into that raffle to win the call with me then make sure you leave a comment down below as well and that being said then guys that's getting to announcing the winner of the previous video who are then guys on the previous video I'm quite an important video actually and it's had a good response so if you haven't watched it yet definitely go and check that one out so I'm just going to take the URL head over to the random comment picker so the winners are picked then it is 100% random and let's see who's the winner is going to be of this video then so the winner then is Tom Coyle um loving the daily videos mate appreciate it so thank very much Tom um Instagram in fact is definitely the best way to reach me so DM me on Instagram we can get that call arranged and if you did win this time then guys um unfortunate make sure you keep watching the videos make sure you keep commenting and liking and if you don't want to wait then and you just want to book one straight away there is a link down below in the video description and that being said then guys that's going to wrap up today's video I hope you enjoyed it and I'll see you in the next one