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Business Communication, Relationships

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Published on Dec 7, 2008

Video from our FREE Online Business Course
http://www.myownbusiness.org
Session 3 - Computer & Communication Tools

Question:
"Please expand on the role of communication tools in business."

Gwyn Myers, Ph. D.
Management Consultant

Topics covered in this video:
Business computers, phones, meetings, communication, promotion

Transcript:
First of all, we used to have computers as an option but no longer. Obviously telephones and mobile phones are the ways that you reach people and the way they reach you. But I think a lot of the times the computer has become a bit of a crutch and keeps you on the inside where we know where all the costs are. And it's really easy and it's certainly not as threatening to just fire off some emails and do that type of thing.

But I think we need to set goals and say to ourselves: "Today I am going to personally call at least six people and set up at least one meeting." Because there is no substitute for building that relationship and it's still something that differentiates you and demonstrates your excitement and persistence about your product. You need to spread that message and it's very difficult to do that by sitting in your living room all day long typing up emails to people.
So I think we need to look at communication as a tool again but we need to round it out and say: "I am not going to sit here and fire off emails which is the easiest thing for me to do. I am a busy entrepreneur. I am going to use the phone. I am going to call people and I am going to use myself to go out there and generate this excitement about what I am selling."

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