 My name is Tanya Sambaleghi, and I'm part of the UCIOS Council Committee, and I work for UCI Extension. Welcome. We seem to have, I don't know anything for now. I guess pizza is both a medium together with beer. Well, we wanted to thank you very much for letting us, posting us on the venue here, and we wanted to thank Gina's pizza. Jonathan here, he's here to say a few words. They're great sponsors. We do all these things today, and we have plenty of others. Thank you for having us. We're really glad you guys had a great time. I'm sure we got something to do with it. You recognize some of your faces, Angela, Tyra, Laura. I know you guys aren't all too unfamiliar with pizza. Anyhow, just wanted to basically bring you guys with some paper materials today. I've also spoken anew in the back, and we're going to put together a invoice program, which is reoccurring billing that we can do for you guys departments. We're also going to put together a healthy alternative diet menu for cardiovascular Benchy. I was coming up here shortly in which we will do whole grain pasta and whole wheat pizza. That's some of the things that we can do. And if you guys have any questions, feel free to contact me at Gina's Pizza, and we can put together any event for you. We can do something as casual as this, or you guys can have a server on hand, in which we have shapers and things to keep the things hot or cold, and what you're serving. Yeah, that's basically it. Thank you guys for having us and allowing us to cater. Thank you, we're very cold. Alright, so now just a few housekeeping items to go here. We have a website, the UCI Amends Council has a website, and we put it up there, and it was included in the last HTML. So please visit, we have all of our past events and some pictures, and wanted to thank Yvonne Martinez-Shepard, one of our committee members, who put the website up. And then, I don't know if any of you are wondering, that we have a camera back there. We are recording this event through our UCI Open or Square consortium, and I don't know if you know what that is, in like four years, you're the free, open, digital publication, university-level education service, so what does that mean? It's you can go, anybody can go online and get education for free. So the certificate, no degree, but we have anything that you want up there. You have conferences, talks, classes from UCI, and from other universities across the world, and now we're going to have our UCI Amends Council meetings out there as well. We'll have a link to the presentation for today, later on, and we'll make it available to us. From here forward, we have another announcement that we're going to be doing quarterly formats for our UCI Events Council meetings, so we'll have it just four times a year. The next one is going to be on May 16, and it's event free studies, and I fully put that up on the board as well. We are possibly hosting an event vendor fair in the fall, with a real big emphasis on possibly, so we'll see how that goes. We're working on developing an internal listserv for us. I spoke to him actually today, he got a lot of information, so as soon as we have that, we'll communicate with each other and ask him questions and try to set that up. The other goal is to have an all-inclusive calendar system with us. So if you have any volunteers to help us, we'd love for you to join us. Contact any of the committee members. You can go on the website. It has the committee's contact, read, and email, and welcome. Let's see, last few things. Please silence your cell phones. Please note the trash locations, and help us put things away. We'll have to clean up the room after we're finished. Restrooms, if you go down to the right through the double door lobby, directly to your right, the restrooms are there. We're going to collect your name tags, advance what you need to use them, so we can give them back when you leave. At the end of the presentation, we're going to be having a drawing on social media class from UCI Extension. We'll have Janice Hopkins, the director of marketing at UCI Extension, pulling out the names, so we can have a winner, but you must be present. Thank you UCI Extension for the class. In the back of the room, we also have some 50% discount classes for extension, wine classes, all kinds of goody vectors. There's a conference coming out of eating professionals for nationals in Queen Mary and Long Beach. There's flyers back there for that too. Okay, now our speaker. Sherri Mayne. We're excited. I'm happy that you're here. So please sign the social media. Sherri works as a director of brand strategy at UCI Chancellor's Office. Previously she was the director of communications at the UCI Brand School of Information Technology, where she transformed traditional print and media relations into a collaborative effort that focuses on social media strategy. And in February, Sherri also spoke with the fourth academic event, Professional Confidence in Phoenix. And on many other things, she served on the marketing board, as marketing board member for Girl's Inc. Awards County. She's helping a lot. Sherri? I'm really just here for the food. I kind of don't have to do some kind of work. This is my role. As Connick said, I have been on campus in various roles. I started an undergraduate mission about nine years ago doing communications and marketing. Sarah and transition here, my side, physical side. I feel it's recently ICF now. And the Chancellor's Office, I've only been there for about five months, four or five months. So my stint there has really covered social media. But I really want to get into and be talking about how it brought traditional print media into the operations and social media operations. Oh, the corporate media. It's one of my larger events. I gave the same talk at the Academic Events Professional Conference in January, in Phoenix, Arizona. But since I got what I scared a lot of people, so I don't have to be scared of you. What I'm going to do is give a really broad overview of what can be done in the social media event. And then it's really up to you, your manager, staff, to decide what to think of the issues on the broad spectrum of social media. So, two things. I want this to get conversation. So if you have questions, don't forget to raise your hands. We'll have time for Q&A. And as I'm going through, there's something that you want to ask about, that talks about, feel free to raise your hand. And the other thing is I'll show this, I'll explain hashtag later. But for those of you who know Twitter and know Hashtag and you want to ask questions this way, I'm going to keep my Twitter feed open here. And we're using the hashtag UCIEC for UC Provider Sides Council. You see Allison's earlier in the comments. Thank you. Feel free to talk amongst yourselves. I'm here too. I hope you can see the stream. A lot of them are talking. So again, this is my Twitter handle. If you actually want to talk to me afterwards, the quickest way I respond is Twitter, more so than email. But you're always welcome to email me as well. And the handout is when I have my email. So social media. Can anybody explain if you work with social media? How do you, how many of you use social media? Do you use it for fun, work? Do you use it to keep in touch with people, to get information? So it's a multi-use platform. I took the word social media. I turned it into Wikipedia and then put it into the work class and kind of visualized what social media is and what people are, how we can identify it. And it really comes down to people marketing information. Those were the big words that popped out. But of course networking and network shows up several times. But I like this is a really good visual and ratio of how people identify social media, how we can actually identify it. This is a quote that I really like to refer to my topic on social media marketing and communication. Sherry? Can you speak up? It's hard to hear you. Sure. So this is a quote that I like to refer to when talking about marketing, communication, social media. And particularly to events too. So if a story is not about the hearer, he will not listen. And I here make a rule. A grave and lasting story is about everyone or will not laugh. The strange and foreign is not interesting or the deeply personal and familiar. So how do you take an event that is anywhere from 20 people to 500 people and make that a personal, that's a personal experience. You want each and every person to be connected to your event, right? You want that to take away something different than what somebody else will. But you can only put one single event on. You can't put 500 events on a person. So that's kind of what this quote is about. Does anybody recognize this quote? Or who said it? It's John Stark that he used to be. This is mine. Okay. Can everyone hear me better? Yes. Yeah, so I mean he's talking about a story, a novel, but I think this applies across to marketing, social media events. The event really is a story about something that's going on. You're new to it. And so how do you talk to people when you're talking to an event? How do you have conversations, whether I'm up here presenting or you're at an event where there's a conference around tables? How typically do you manage those conversations? They're probably usually one way, right? You're having a talking hand, looking at somebody, and then maybe you have a Q&A, but that's a continuous one way back and forth. It's not a real-time conversation. Social media lets you have multiple conversations at the same time. It also lets you filter what conversations you want to listen to. It also lets you engage with people way beforehand and way after, too. And so that's the beauty of social media within events. Americans are on the web daily. What percent of Americans do you think are on the web? 80. 90. 90. 33. 80 is close. 77. And I want to say that's probably because young kids, you know, the older demographic probably aren't on there. That's where the 23% that we're missing is. Of the 77% Americans who are on the web daily, time spent on social networks. Anybody have any guess what percent of their time? 75. 75, yeah. You guys are talking from personal experience? 75%. 23%. Yeah. I'll show you the breakdown later. But it's still a good check. It's a quarter of your time that you're spending on online. You know, online, you can include anything from doing research, checking your email, shopping. Time spent on Facebook. Of the 23% that's spent on social networks. What percent? 75. 75. 85%. So Facebook definitely has the biggest market share in the social media realm. And so it's something that you cannot do on social media. We'll go into some of the other platforms, but this is the one place that you should definitely be focusing on when it comes to that social media management. So this visual, it's not very clear, but you can see the breakdown of if you were to break your whole web time online into a one hour. It breaks into social networks from games, emails. I think others include like research, research, research, research, research, research, reading your news, things like that. So it's a good chunk of time that people spend online. And then the newest realm that we want to make sure that we include and thinking about social media is mobile, mobile web applications. And so I know I have my iPhone and I'm twittering between from my iPhone and having conversations. So that's something not to be ignored. The six areas that I'm going to focus on today are Facebook, Twitter, that RSS logo is meant to be for blogs, YouTube, Likr, and LinkedIn. What's common about these things? Platforms. Very social. The biggest benefit is that they're free. Right? It's free. No cost to you. There is cost to managing it as far as time and personnel. But when you think about how much time that you're spending to produce printed publications, for example, and the cost that it takes to mail that out, when you're mailing it out to 10,000 people, brochure to 10,000 people, your reach here is infinite. Especially if your community is very social and they talk a lot to each other, they'll retreat and repost your Facebook and you'll never clearly understand the grasp, but you can see what sort of impression your interactions on get, and I'll show you that in a bit. So low barriers to entry. So that's why considering social media for your event management is probably your number one reason to consider it. It's customizable. You may get what you want it to be, whatever experience you want it to be for your audience. It's an ongoing dialogue. Like I say, you can start marketing your event six months out and soliciting people's input towards your event. And you can also wrap up the event and have the conversation keep going for months, potentially years, depending on what the platform is and the event is. You can even connect your events from year to year using social media. And crowdsourcing. This is my favorite part about social media is that you don't have to do the work yourself. In fact, if you set up a community that's social enough and you have the framework for a network, they can do all the work for you. So they can be your marketers. They can be your content providers. They can be your photographers and your videographers at an event. Does anybody have any questions over? Okay. So we'll talk about steps in using social media for an event. First thing is to start with. So I talked about setting up a social network and using it to plan your event six months out, four months out. What you want to be doing now even if you don't have an event on your calendar plan is to create your social network so that it's there. So you're kind of buying the goodwill right now that you're going to need to use in the future for your event. So start listening to what your community is talking about. And it's not just your immediate audience, for example, at the School of Social Ecology. Don't just be listening to social ecology. Listen to maybe it has to do with the psychology conference that you're putting out. Listen to what they're talking about. If you really want social media, the power of social media is that it can reach way beyond your own community. And it can become a marketing publicity piece for you. So listen to things that are relevant to your school, not just the people that are within your school, really grow your community. Promotion and response vehicles. So this is where Facebook and Twitter really comes in. Once you start using, and I'll show you examples. I'll go over these steps and show you examples of how we did it at the friend school. But setting up your Facebook and then having people be able to comment and interact back and forth with you, that's a promotion and response vehicle. And within Facebook, because of the ability for people to repost, which you post, that's another promotion, promotional option that you don't have to manage. It lets once you post it once other folks can repost it for you. And start spreading the news, it's never too early to kind of start generating buzz. You want to think about how you do this, maybe you roll out speakers when we get a time in anticipation of your invitation going out. And then at the actual event, post the live play by play. That's kind of what I'm inviting you folks to do here on Twitter for you and I'll show you other ways to do it. But this way, people who aren't here, people who are say or want to relive this event later, I couldn't make it to this event, they can type in the hashtag UCIEC and see what kind of conversations we're looking at. They keep the conversation alive. Don't stop talking on social media after the event. Following up with it, especially when you have photos, videos, other assets that you want to share that come out of the event, it's important to keep the conversation flowing. So I'm going to use, at the Brent School, we had 40 years of computing in January of 2009, I believe. We did an event where we invited all of our alumni from 1968 on, our students, donors, business folks, and we had about 300 folks attend. This was all held in Brent, and we really made it an experiential event online. So I'll go over all the little pieces of it. What we wanted to do, because we work information and computer science schools, demonstrate the power of social media. So we pretty much pulled out the red carpet and did everything we could under the sun when we did the social media event. I don't expect that most events will go beyond using Facebook or YouTube, but this will give you an idea of what can be done. And then again, like I said before, you can pick and choose to do, pick and choose what works best for your event. So we'll start with the event plan. We started our event planning, again, our event was in January of 2009, and then we actually did a call a year before, in January 2008, the same debate. I'm sorry, it was 2010. So January 2009 was when we did the call that we were going to have this 40 years of celebration. That's what you see here. This is our Facebook page. And all of this posted to our Twitter, our blog, and also LinkedIn. So that was the initial conversation. And then we started, between then and about October when we actually sat down the plan, what was going to play out in the events, we solicited people on LinkedIn and Facebook and asked them, who would you like to see come back and speak? Who was your favorite faculty member? What was your favorite class? Do you have photos from when you were a student that you can share with us? And so we really used social media to engage with people. The problem with the challenge that we always have is keeping updated alumni contact information and same thing with faculty, our former faculty. And we found that Facebook really was a lot more effective than sending out emails. Emails get lost. We don't even know if they read them. And here we could see, when we go back to that, I don't know, it's hard to read, but it says 5,504 in question. So we touched at least 5,500 people who saw this. Our email, we have about 7,000 alumni at the time. We had 3,500 good email addresses. So we had a lot more people through Facebook than through email. And then event marketing. So again, we wanted to make this mark. We did the traditional event marketing for this 40 years of celebration. We did the invitation. We did an HTML invite. The other thing that we did was set up a special web page. It was ics.uci.edu slash 40. And folks were welcome to come to this page and interact with us. So we produced videos. We produced 5 videos that reflected on where ics had been to get everybody excited. These videos were also housed on YouTube, so people can comment and then also take our videos and embed them onto their own size or Facebook pages, blogs. And then at the bottom you'll see a timeline to share your memories. We asked people, depending on what year they were, leave a message, leave a one-liner. And that really gave us contact to feed on our screens that we're going through on the day of the event. And I'll kind of show you how the vet was laid out in the day so you can see what this content was streamed. Now, would you let that just push library? Do you have some editing for a student sort of? We did. That's a good question. We did edit. We monitored it and pushed it pretty instantly. But there wasn't anything that we needed to really control. It turned out, yeah. But we did monitor it. Okay. And this is another portion of that 40th anniversary page where we asked folks to contribute to our timeline because we were really trying to, we were putting together a 40-years-old, just called retrospectiveness, and we wanted to fill that content in. And then also ask students to submit photos. So you can see, this is hard to read, but this is what's your vivid memory. How did ICS make a difference? Share your funniest moments. And where it says, share your memories, folks. We're welcome to leave there. Right here. So we had about five different categories for people to comment. And this really gave us content for the day of the event, too. And then again, Facebook, we can see we invited folks, and we actually friended a lot of our speakers, John Seely Brown. He was actually also a business school speaker. A lot of you folks may have heard the speaker on campus before, but by friending the individual speakers, we were able to tag them. We also had our alumni folks spring the news for us. The studio is the alumni lead for the ICS chapter. And then event execution. I think this is where most of your interest and questions might come from. So feel free to stop me with questions as I go through and talk about the details, because I tend to gloss over a lot of it because I know what I'm talking about, but if something doesn't make sense, please, definitely let me know. So this was our 40th event. Kristin Hurth, who many of you probably know was actually the event planner. I worked very closely with her in getting all the communications and marketing out for the event. How many of you have been in Brent Hall? Or are familiar with Alaya? So if you walk into Brent Hall, we have about 27 flat screens that are throughout the building. We utilize those flat screens that you see on the left to feed live Twitter feeds and also the videos that we have produced and any of the comments that have been submitted through our 40th anniversary website. And so that's how we pull our content. We didn't have to do too much research ourselves because a lot of that content fed into us and then our 27 screens were populated with different content. We can go around and interact with it. When it came to the actual speaking sessions, we had a founding faculty panel, an alumni panel and a keynote session. We actually had a faculty member whose wife was ill and he was in Boston. And so we skyped him in. So that was the use of technology. And within Skype there was an ability to also chat with him. So folks who were remotely viewing the event were able to kind of participate with us. Then of course back to Facebook or blogging LinkedIn, we had live feeds going on covering. It took what was going on and we invited folks. You'll see, I'll talk about you streaming this, but we have streamed our event live. And so we had international folks. We had about 40 people from across the globe logging in to watch our event and then chatting with us. And the way we promoted that was also on our Facebook, Twitter, and blogging LinkedIn. So did you have somebody doing this at their job or you relied on the audience to do this? So these postings that came from Brian Isis, myself or somebody in my communications office did. But there were like the, I wrote it down here. He was somebody that was watching about Live and Grow like California. So we have people from within the audience, faculty members, people internationally feeding that content. This screenshot actually is from our event, but this is kind of what we did with the hashtag. So does everybody know what a hashtag is within Twitter? Okay. So hashtag is when you use pound and a subject topic here within Twitter. What using the pound sign does, it makes it a hyperlink and you can search any sort of conversation that's had with this hash code. So if you're talking about UCI events, UCIAC, you'll see a stream of the conversations about this. For the 40th anniversary, our hashtag was ICS 40. Anybody who wanted to see conversations were going in, going on within Twitter about a 40th event, you can search ICS 40. And if you were a participant in the event, you could use ICS 40 to account when you have conversations. And if you wanted to talk with a grad school, which was pretty much myself and two other communications contacts, one of them is UCI Grand ICS, we could also talk directly with UCI Grand ICS. And we have some folks asking us questions about anything from parking where the parking was to UCI Grand ICS and telling us that we have the best cookies. So it's not all necessarily just about the events and the speakers, but it really made the social because one person, one professor said you really love the cookies and somebody said, where? They got me to walk around. And make an experience. You wouldn't eavesdrop on a conversation with somebody across the room talking about cookies. But here you can. How do you create the hash mark? How do you create that? All you have to do is when you're on in Twitter, just type in it as part of your tweet. So anything that you start with with the pound sign, automatically becomes a hashtag that's hyperlinked and searchable. You don't necessarily have to use a hashtag now because Twitter searches become powerful and you can just type in 40th, but this way it really keeps it clean. We had a lot of conferences and ICS, academic conferences where people wanted to find out what was going on in different rooms and then we have the streaming and that way they can just, you know, automatically type in HCI, ICS or whatever the conference title might be. So do you have to create a hashtag before we get always going? Yeah, that's what I would do. I would recommend creating the hashtag beforehand, defining it and then marketing that to the folks who are going to be there. Sometimes if you go to an event and nobody's created what somebody will start and you kind of search and you see something that's helpful as an event formator to actually come up with the hashtag, you cannot delete. That's the one thing about social, you can delete your own social media content and you can't delete somebody else's. So this goes into reputation management then. It's, you know, somebody says cookies were awful. They hate the bottom of the toilet or something like that. You have to manage it. You know, you respond and say, I'm so sorry, have you tried our shrimp cocktails? You know, you really want to make it. So there's two reasons you want to do that. One, you don't want somebody to bash and then somebody else to pick up on that and keep building on that. And the other ones, you want to let them know that you're listening. The whole point of social media is two-way conversation and one of the big mistakes that's made, I think, is you create this hashtag because you want your community to just talk about themselves. But then the organizers forget to go back and monitor what the conversation's like. So something's going horribly wrong. That it is. Somebody might be complaining about parking. You don't know because you're running around or you're doing the communications. But if you have somebody monitoring this for you and say, you know, there was an accident with the ballet or whatever, you can jump on it and manage it and be proactive about it. So that's another good question. So I'm not a Twitter user. I've never used it before. So is Twitter something that you are using with your cell phone? Or your cell phone but with a social network? Not necessarily. A lot of people use it from their desk as well on their computer. You can go to the Twitter website. There are a lot of third-party Twitter applications that you can download too. I use an application called TweetDeck on my computer. And I have it kind of open on the bottom of my right side of my screen so I can see conversations going on. And so I always had that open at the bread school because if somebody used at UCI about our conversations, I could see it come up real-time. So for events, you really want to be engaged in the Twitter conversation on the Twitter street. Otherwise, if you're just a normal Twitter user, you go ahead and read whatever kind of like your Facebook, whatever is at the top of your feed, you'll see that and then move on. Is it immediate I mean, does it come up immediately? Because I'm watching these and your comment about off-to-talk with UCI was an hour ago. And so, there's actually only the thank-you-owls for conferring that we all like. But, yeah, you know, when you have to end up with 500 people and you've got 100 people tweeting, yeah, this will be real-time. Is this coming up real-time for y'all? Yeah. Okay, so it might be a minute or two delay. So I just created an account on Twitter and found this. How do I save it or make sure it's always there when I go back? I can't find any kind of save or add to favorites or whatever. There should be a favorite, like a start button somewhere in the search. We can take a look at the website later, actually. Take a look. Especially a lot of the Twitter applications, whether you're on your phone or on your tweet deck, you can save these searches as favorites. You can also, the beauty of Twitter is that any Twitter stream is also delivered as RSS streams or RSS feeds. What's RSS and whatever RSS reader you use? What's RSS? Real simple syndication. It's a way of pulling news into a reader that you have like Google or Yahoo on your account and feeding your custom content to it. So for example, LA Times has several RSS feeds, whether it's entertainment, rural business and you choose a section that you want a feed to come to you. RSS feeds by email, but it syndicates whatever content you want. You select what you want to come to your inbox or Twitter or however you send your information. Any other questions? Did that come up instantly here? 30 seconds now. So much real time. If you're at a conference and there's not enough seating or you wanted to go outside and chat with somebody, that's a good way to be engaged because we have the screens out there and you can see what's going on. Oh, someone's going to have to speak and let me run back into the session. And so the other thing that we did that I mentioned is we streamed this on Ustream. Is everybody familiar with Ustream? It's like YouTube, but it's real time. So you can stream content real time. That's what we did here. Right now we don't have anything streaming from our friend from the brand ICS Ustream. But what's so great about Ustream is it incorporates a lot of conversations that are going on too. And so that's what the right side is. It incorporates Twitter, Facebook, AIM, and MySpace. And anything that people post here on Ustream ends up on their Facebook or Twitter page. You get that much more exposure from the content that's here. So Ustream is a very social video live streaming page. And that's free as well. Everything I'm showing here is free. And then the last thing that we did, and I don't expect that anybody will ever do this again at UCI, is we created a virtual Brent Hall in Second Life. It took two faculty members. And we had the resources to do it all, obviously, because it's ICS. It took two faculty members and four students about four weeks to build this. And I don't know if you have Second Life Works, but you actually have to purchase currency in Second Life to be able to afford bricks and more cement and wood to build it. So it did have a little cost to it. This wasn't necessarily free. And then we had to buy Tech Coast Island, which was, I think, a $2,000 mess for two years, or something like that. And we don't own this anymore because it was costly and we wanted to cut. And we also found a free open source alternative to Second Life. And so we actually moved this island to the States now, all it's really used for is research. But what was great about it was if you couldn't be at our event and you still wanted to participate in the event as you were there, you could fly through Brent Hall. In Second Life, you created an avatar. You created a character. And you can have wings. You can look like a... Whatever you want to look at, it's worth getting cost to. But you can fly in. We set up our Brent Hall such that we're actually in the actual locations here. And you can go up to the stadium to play and feed what was going on in the building. So you can experience the event. Not just go to U-Street, but you can live the event in here. And we had RFID name tags at that event. So as crowds of people moved around in our actual building, you can see that swarm went around in here, too. And we kept what we did. We had online conversations, remote participation, whether it was through U-Street or Second Life or Facebook. Social media at an event allowed us to have parallel discussions, question and answer sessions, and sharing and archiving. Like I said, all this stuff is, you know, as long as nobody deletes it kind of there forever. And even if you do delete it, you know, there's a lot of this social media conversation with insurgent industries. So you'll be able to find it. We had a lot of people with their phones tweeting, taking pictures, taking videos. We invited them to actually upload a video to Flickr or press a blog on Facebook. And so our Flickr album for the event has a few hundred pictures and a lot of those were sourced from the people who were there. So we actually had a photographer there with some of the better pictures that we got were for the people who were actually at the event. And we created a Flickr group and they uploaded it for us. Listen to the conversation. Engage with engage with the community. Prompt conversations. Engage, this is why I like having it. It's like being in the people's heads, right? Engage the virtual audience, virtualized, live audience that's just a conversation in the community. I'll also put this, make this available on the web. So of course I can't read without giving you homework. So start listening. If you don't have, if you have your social media pages make sure you're using them effectively so that you're listening to your community and what it is that they want. Because you can be pushing out as much as you want, but if it's not the stuff that they want, they're not going to engage back. Develop your organizational event brand that kind of goes across all these platforms. And then begin, find your niche event on the web. Like I said, social ecology, maybe conference coming up, it's about psychology. So you really want to start creating the buzz there. And build your reputation to network. More, you know, quality content that you're pushing the better reputation that you're going to build, and then your network automatically kind of grows with that. Good luck. I don't know if you can read this, it's a baseball player. You say, I agree to that. He's on the just my fans, I'm a bat between my between my I've loaded more type of each one from the from the baseball field. I've seen that. There's the bad dad and social media together right there. They may have questions. I know this is a lot. Can you charge like your charging people for the time you're at? Can you charge because of you from outside? You can. Ustream is a free platform. Yeah, you could likely put it if you wanted to do a stream through your own streaming server and you had that capability, you could probably put it behind a firewall and have it log in. But Ustream is a public network platform. And so you'll actually see a lot of events like the TED conferences that are really big right now or even I think White House has a Ustream page where you can, you know, go and look at press conferences. For UCI events, how would you suggest the network, social network among themselves Facebook is a good option or what would you suggest since it's an internal group at UCI? That's a good question. I heard a couple other people ask that about their, you know, various committees on campus. Facebook probably isn't a good platform for internal communications especially within a closed network like this. You're probably talking about sensitive things, whether it's better information sharing lists. And so the one thing that the communications and marketing folks on campus has done is buy into and they have a free version of this social cast. Have you guys heard of social cast? I can show you. I was just showing someone earlier. Social cast was actually developed by a mirage school alum and his life. And so it's a very UCI homegrown product but they've since moved up to Silicon Valley and have clients like Philips and Honda and Toyota creating social networks internally. And so social cast, this is my page but it works very much like Facebook. You can see that people are posting that I don't know, I've been posting a lot. But you can see people's streams. Oh, this is my page, that's why. But here, we're talking amongst our communicators on campus. And then if you have subgroups, we also have, for example, brand research committee. We have a committee only social group within social cast. So it's a closed network. It works very much like Facebook or LinkedIn. And the beauty of this social cast is you can also upload documents. So we share documents here. We don't email them to each other anymore because it just kind of umbars our email. And then here this way we have an archive. Do you know how successful print pieces with QR codes have been? I know it's kind of trendy but I don't necessarily see them being that effective in theory. Does everybody know what Jeff is talking about? QR codes. QR stands for quick response. And you've probably seen it around, it's on the handout that I passed out, but it's those square, funky looking barcodes. And the way that you use them is you put them on a print piece or you can even have them at events outside different rooms. That's another way to use them is you have a room signage, have the QR code. People can take a picture of that QR code on their phone and then it gives you information of what's going on related to that event or room. But I don't know, it's very big in Europe and Asia. It's just starting to take off here. I haven't seen very much use of that. I see it a lot more in products and TV programs I've seen a lot on. But I think it's, you know, if you have a very high tech audience, for example here, being a high tech sort of conference, it's a great way to pass that information. For example, if you put together a postcard invite and you can't fit everything you want, just put a QR code and have that QR code into a website for more information. That way you're not even happy to put a URL. You just take a picture of that. So it works very much like a barcode and a lot of smart phones have a QR beat or no. Michelle did the career fair using that. It's a great way to read employers. So it's a great way for students to get information without handing out flyers. Anybody else? Ashley? Yes. How about Ustream? Ustream does archive. So you can go back and watch. Yeah, we it does archive. The quality isn't that good. So if you want to really videotape your event, you probably want to do that. We had a camera man with an HD and then a camera for Ustream. Yes, that knows. I think a lot of our donors are skewed a little older. What do you find with this type of thing doing hard copy invitations versus electronic? I mean, are you having the same kind of response? We always run this challenge. We always have to do hard copy because if people have it, we just don't have the technology or the ability. It didn't displace our print invitations. But we definitely printed a lot less materials. Because we have the benefit of having the flat screens in Brenn Hall, we didn't have to have flyers. People can just kind of come back and take a look at the screen. So it reduced Boston that way. But it also brings in a whole new level of engagement. These people who are out there just kind of looking at the public Twitter stream, not even knowing what you're talking about, or maybe you type in events council and they're looking for an events council like University of Virginia. And they see this conversation going on. It may link them back to you. Otherwise, we never would have linked. So it's really about creating opportunities too. What experience with RSVPs when you're creating an event on Facebook? Our department did one and we had actually a very good RSVP list. And then in terms of what actually translated people showing up, it was very different. People who are RSVP on Facebook will just say yes and not actually show up. That's probably the experience that you have. We still created our own RSVP tool in line with RSVP. The benefit of having that Facebook tool is when somebody RSVP is there, it actually helps you get the message out. I wouldn't use the Facebook calendar RSVP tool as the one source that you want to rely on, but it's a great way to close an event and have it and have your impressions that you share with other folks. I know we're limited on time. So I will stick around. Is there one more question? I'll stick around afterwards and be free to answer questions and you can of course always tweet me or email me to answer questions.