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Moerlein - A Journey In Every Bottle

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Uploaded on Jan 13, 2010

The Christian Moerlein Brewing Company tapped Seven/Seventy-Nine, Ltd. to create a commercial that would explore the history of Christian Moerlein and blend it with it's present. Historical photos were used to help tell the story of the early days of the legendary Cincinnati brewery. Using an effect where each photo is painstakingly digitally restored and cut into layers on a computer, the photos where then animated with camera movement to create a feeling of depth. This effect, mixed with a closing shot of a freshly poured bottle of Christian Moerlein Lager House in a contemporary bar atmosphere brings the old into the new, blending Christian Moerlein's past with it's present.

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