 My name is Joel Sorgi and I'm the creative director here and I came here because it was the first time I'd met a senior leader who truly had an apostolic calling, gifting and authority not just the power and position but the authority to say what he was saying but also had this vision that he's had from the very beginning when it was just a corn field and the steel building down there that we're finally going to tear down next here. When it was nothing he had this vision for innovation and creativity and it is so hard to protect a vision when things are good let alone when it's out of reach you know and so imagine all those years a guy like Lee Cummings who's a visionary out the wazoo and just like tempered by the circumstances and so I looked at that and I said man this guy's been in a fox home taking a live fire I think someone who's willing to hang on to the vision for creativity and for what this could be in the kingdom and what this could do to our city I'm willing to get in the fox home I just need to know that he actually this isn't a charity where's like hey listen come here be creative we'll let you we'll pay you but then we're going to control you and have that transaction I didn't want the transactional ministry position again and not that I'm not trying to demonize anyone that I had been in mischief but that's how creativity has been approached and related to the body of Christ by and large for my lifetime that I can observe from my extremely limited vantage point is we'll let you do this but we'll stop it here because we can't guarantee what all this gray area might lead to now I believe in order authority coming under authority Jesus did it he did it artists would do it but I didn't know there was a place I could thrive I thought it was possible just didn't think it was plausible so I am here because I thought hey this is plausible I'm going to take a risk and honey we're moving again across the country and if he turns out to be the antichrist we're not moving again so this really better work out I don't want to pack up our house thrice in a year so it's been a little over two years it's it's become our tribe in our home almost immediately by osmosis we uh we we were just thriving here and um and and you know our hope is that the culture creatively that we're trying to build here blesses you guys and also hopefully can illuminate maybe some vision um maybe not maybe not too far maybe a few steps ahead on the path from where you're at what you're envisioning for yourself for your ministry for your life so um I did go fat longer on that than I intended but I am going to jump right in I'll just skip over a few of the bad parts in my notes to make room for that hopefully there are none but you know if there are you heard it here first you can't hold it against me um so uh visual visual storytelling I'm gonna say it's kind of a how do you describe media and art and communication and all the I mean it's so everywhere it's in everything it's not as simple to say a movie or a video or a website or everything is kind of all one reality now so when I say visual storytelling obviously I'm kind of trying to narrow in on how we communicate and connect with content through all these screens that we all have in our pockets and they're everywhere and so they're the highest potential ever to make uh impact and connect with people but what I've realized is regardless of the technological availability and proliferation of small things that allow us to get stuff to a lot of places no matter what area in life we're talking about potential is rarely tapped and I think there's a big gap in a lot of tension between potential and actualization and so I am not preaching from the point of actualization I am on a journey towards trying to figure out what that looks like just like the rest of you but I do think I've lived in the tension long enough to hopefully I can kind of give some keys that have helped unlock a path forward to hey how do we do this like how do we not just always be a church that's a decade behind culture and ill-equipped and irrelevant and insignificant and I'm not trying to talk about relevance in the 90s way that we talked about relevance I'm talking about true relevance true kingdom impact through our stories and through our media through our content no matter what it looks like it might be a podcast for you might be a tv series it might be a play whatever it is we were created to tell stories and connect with people and stories have the potential to change lives that that's a stupid sentence one thing has a Jesus chose this thing other than carpentry he's like I like woodworking so I'll do that for a while but then I'll transition to the real deal storytelling he changed the paradigm of the world through stories and so we live in an age though which that's very popular to say like I'm a storyteller I'm like you're not you're a barista the beans came from Ecuador we get it but you're not like telling stories is oh everyone's doing it because we all everyone can do it but not everyone does do it well and I believe we have an opportunity to go to a higher level of excellence and and down a path that may not be as obvious as as you would traditionally think so I want to talk about what I think is that path forward for us and it's in progress here hopefully and next year if you come back and it didn't work we'll have a new plan in place and you can get it then um there's one thing that every audience demands and it is very simple and it is very difficult to achieve but every audience says no matter who they are make me care you have to make them care if you can't make them care how can you make them disciples you have to make them care um there's only one fear I have in any of my work it is the ultimate fear because I know I'm going to hate my work the minute it's done you know my dad's like hey I'm going to show the old video you know the first video I ever made never picked up a camera before it was I didn't know what I was doing it's amazing it looks that good it looks terrible to me now and I'm just like painful I oh I hate anything I've completed we showed the opening thing this morning and I'm like by the end of spending so many hours in front of that I hate it already oh it's never good enough so it's it's not about um things being good or bad that makes me scared what makes me scared is indifference I do not want to create anything that doesn't make you love or hate me now maybe that's a little extreme but you kind of have to be aiming for a very specific thing to hit anything at all and we're like I hope some people like it and I guarantee you no one will and you'll hit nothing you'll hit no target so for me I want to make them care and I want to go hey I want this to be something you have to reckon you either have to and I'm not not not not to be a povacateur who's like oh this is really going to piss people off I can't wait you know I'm not trying to make people angry it's not a disingenuous trick or tactic but I genuinely want if this is worth making then I want it to make a difference if this is worth making to me then I'm going to find I'm going to do everything I can the way I can show love and generosity to an audience is to leave it all in the field and make them care and so that's why indifference is my ultimate fear is if I if I if I can't make you reject or accept this then I did something wrong and so that is kind of the the plumb line that I'm approaching this with can I make you care you know and I think that's something no matter what you're doing or there's writing songs preaching a sermon or making a short film that's that's your attention like you have to do that to succeed so what how do we do it how do we maximize our potential to reach people digitally with our message because we're all here I'm assuming if you're in this room you have a sense of purpose and calling and or reach you're like I want to get this message to the people who need it right is there anyone who doesn't fit that okay we all want to get the message out okay good so I think that there's five things um five I'm calling kind of core elements and they're not the only ones I'm sure there's like 80 other things that I just haven't discovered yet therefore they don't exist to me but I will learn I'm a nonstop learner we're all learning but to my mind over the course of the years for me there's five things that I've come to um see as the core elements of maximizing potential and reaching people with with stories number one is identity two is message three mastery four mission and five is direction identity message mastery mission and direction and I want you to take note that I did not say money connections opportunity recognition or pedigree resources uh citing the absence of resources as the reason you can't get to where you want to go is the vernacular of incompetence and laziness I do not think because I know and I'm going to prove it to you by the end that you do not have to have any money and you do not have to have anything but time and a willingness to work harder than anyone to achieve this because that's the that's the price of doing business is doing it really bad for a long time of being focused on what's ahead and so money opportunity connections none of it matters and if it did then the summer block busters would be the best movies every year but they're not the little indie film that spent five grand and begged and borrowed and stole from all their friends is the one that makes it right they're like oh my gosh newcomer filmmaker who had no money and no friends and no life and no available time and but they were desperate and focused and so these things have nothing to do with resources and nothing to do with your current circumstances so that's my hope is that we can look at all these and go I am a candidate for putting these things into work and actually seeing success and reaching the people that I feel called to reach identity there's a quote by Jeff Bezos slightly famous slightly successful human I don't know if you've ever heard of him start a little company called Amazon and he says your brand is what people say about you when you're not in the room that is a powerful statement because I don't think we're not I don't think it's uh limited to just literally a brand isn't a business I think we all have a rep you know a synonym that might be reputation who you are but what are people saying about us around the room so your identity is the most important thing about you you cannot separate your identity from your work it's impossible it is absolutely impossible to separate who you are from what you do because the substance of who you are 100% will reveal itself so passively talked about this morning that pressing because in any creative endeavor if you're doing it right you will encounter resistance difficulty and something too big for you to succeed at it will happen if you're doing it right if you're not ever if you're not living on a verge of being terrified to the point of heart attack every time you create something then you're not doing it right so who you are is really really important and that's something that I recall hearing over the years I don't know if you've heard it in the circles you grew up in but it's really probably say oh you know we're Christians we should be making the best stuff and why doesn't the church do better and yet you look around and it's a bunch of trying to mimic something that already exists but guess what already exists the stuff that exists is the substance and product of the people who made the thing how can you mimic that and have it even come close you're not that person you have to make what only you can make so your focus should not be to make something different your focus should be to become someone different you have to become something greater if you want to make something greater and greatness is a direction you you don't ever stop I'm not talking about judging it the way we judge you know typical shreds of success in our society they're a successful business they're successful at church planning they're I'm talking about you and you got to stare in that mirror and you got to know you can't lie to yourself and you can't lie to God who am I who am I really and so that is a really really important is the starting point is who you are cannot be separated from what you do the next is your message all you need in order to proclaim something is knowledge but to demonstrate something you need authority you need authority power and position can be given but authority cannot be cannot be received from anyone only only God can give you authority a lot of people miss out on the message they could have because of the message they can have right now and if you want a message that matters that makes people care then you got to start with identity and you got to go God like who are you calling me to be what story you're writing with your life to steal to steal a line from my dad from others he's got an awesome book called in between the lines you should check it out all those books are there all they're up right yeah and to kind of summarize the book is as God doesn't write short boring stories if you want God to write a story with your life and create a legacy it's going to be long it's going to be full of tension drama all the stuff we like in good movies is available to you and uh the message you're proclaiming is not a company if the message you're proclaiming is not accompanied by the evidence of authority you run the risk of achieving the same potential as a fortune cookie because fortune cookie sound clever and then I feel good immediately but you forget it immediately and it doesn't matter it ends up in the garbage so how do you do that well God God will take care of what your life message is supposed to be and you have to dial that in with him that's that's between you and him um but I would encourage you if as you're looking to apply that whether it's as a writer or a filmmaker or whatever um you have to to use I use the writing terminology like there's lots of quotes I like that come from writers and so you can apply this to you but you have to write what you know and so stop trying to have a message that you think man I really like that dude's message I like that woman's message why I wish I had that message I'm going to replicate that don't do that no one's going to believe you and no one's going to care and if they don't believe you they're not going to care about your message so I think the thing you need to be focused on with your message is not okay what's going to be the thing that gets people to follow us in social media what's going to be the thing that gets our numbers up because I know your pastors want both of those things we can all diss popularity you know it seems like hey we gotta stop looking at social media but then like low key on Monday so how's social media going you know um but uh I don't despise social media by the way I hate it sometimes but I don't despise it but the point is your goal has to be to write what you know not what you think people want to hear you have to create what you know not what you think people want to hear and move on to the next piece mastery um identity and message make up the foundation of storytelling but uh but the form and efficacy of your storytelling is determined in large part by the command of your craft you can have all the good intentions in the world and you can have a beautiful story in your in your life that you want to share you can have the message that people want to hear but if you're not competent and in command of your craft no one will see it and that I am willing to die on that one I promise you when's the last time you saw a really bad movie and then talked about it a few years later like it just it's never going to happen and this is some of the church has actually done really poorly is and especially with those of us in occupational ministry we we prioritize um and value certain things and we should obviously there's spirits there is a hierarchy to priority right like not everything is you know totally subjective there are things that absolutely matter to every church that should matter at every church um but then it goes okay so now we gotta we gotta let's say you got your priorities in order let's say you're like okay we're here you know for us it is very simple we exist to make radiant disciples of Jesus Christ that's it that's the mission statement that's the vision everything else better come into alignment with that or it doesn't so whatever it is for you at your church it may be something similar it may be a little different god uses different cultures different moves of in the kingdom to emphasize different things and that's beautiful so there's diversity there however what I see across the board regardless of the message the lord has given you to steward and to share where we where we kind of nose dive into um failure is we take the message seriously we take the values seriously we talk we love talking and discussing talking about discussing the vision but we never make the decision to prioritize it and um to pursue mastery in your craft you need obviously you need inspiration you need motivation you need purpose but you need discipline and you need to lock yourself and learn the lock yourself in your room and learn the tools um there's never been a great song from someone who didn't know how to play their instrument I mean not really you gotta at least be able to put some chords together you may be a beautiful lyricist but if you don't know the piano or the guitar like what are you gonna do so you have to you have to know your craft um and for me what that looked like this may not look like this for you but when I left my left ministry I had a job for a year and this was um in 2000 I left in 2011 so 2011-2012 I had a job working for a friend and the economy was terrible and so he had to close down part of his business and I happened to be employed by that part of the business and I was like sweet lord the hits keep coming um and uh and so I found myself jobless and I'm not gonna tell the whole story because it's depressing but we we we got through some really tough challenges uh and at the end of this and into this kind of I would say it was a fork in the road I can go this way or I can go this way um I realized okay if I really want to do this because when you're in ministry for 10 years from 18 to 28 and then you've only got a couple years of life experience outside of that there's not a lot of people lining up to hire you you're like oh you were in ministry you're a good person next you know it's it's there's not like especially when the economy is terrible everyone's shutting their business down so I was like alright lord I guess I'm freelancing and so uh kind of by way of working on some projects with my dad I discovered oh these things that I thought I would lose for when I lost ministry I could do this on my computer and so I knew any Malcolm Gladwell fans in here if you haven't read his books you should phenomenal and one of his books he has this thing that he kind of you may have heard of elsewhere but it's called the 10,000 hour rule in order to become a master of something most people who master something have put 10,000 hours in and so um and so usually it takes about a decade and so I'm sitting there going all right if I've got a provide for a family of six and I need to be good in order to be hired and paid to do that how fast can I get my 10,000 hours in and so I'm not recommending this this is not healthy but I would put in probably 80 hours a week um begging and borrowing stealing gigs as best I could but on top of that going above and beyond and everything because I was like I can't do what I want to do and I can't have the reach I want to have and I can't attain the future I think I want to see unfold before me if I'm not willing to work harder than because there's going to be someone who's cheaper there's going to be someone who's more talented there's going to be someone who's more connected I there I have no control over the variables that determine whether I succeeded as an artist or fail and uh I don't know if you're familiar with this but most artists are poor and they don't make it and I was like what is the difference because it's can't just be talent and it can't just be luck even though talent and luck are very helpful and for me I was like I'm going to work harder I can't guarantee the results anywhere but with what I have which was a laptop much crappier than this one and a really bad camera and a lot of ideas but no idea how to do them and I said I'm going to okay I'm going to put it I'm going to put myself through school how fast can I get myself through school and that's the kind of desperation it takes you've got to kind of tap in and and I'm going to skip over this next section the one thing I want to highlight in it is motivation and another quote from a writer and I'm still talking about the pursuit of mastery here but one of the things I want to highlight is motivation and motive is really important there's a secret that real writers know that want to be writers don't it's not writing that's hard it's sitting down to write what is your motivation you have to have a really good reason why you are doing what you are doing because if you don't have a really good reason why you are not going to put in the time you're just not going to and and if you think there's another way like hey you know oh I'm not good at this this and this but I know people who are or hopefully people who might be might enter my life I can rely on them for that it sounds romantic and you call it collaboration but you're waiting what are you waiting for pursue mastery if god brings people to partner with you along in life hallelujah hi sarah sarah is back there sarah does all of our video announcements and stuff she's brilliant if I got on that screen everyone would be like can we do less video announcements please or none print is not dead bring it back we're gonna communicate everything you know thank god she is in our life and she collaborates as she brings strength right you have people like that around you god brings those people you can't control that but when no one is around and it's just you and it's just your idea it's just your vision it'll be nothing but kind of idealistic imagination until you're willing to do what no one else is do what others won't now so that you can do what others can't later it's really important advice that's how you pursue mastery and it's not you don't arrive you never arrive we never discovered who the masters were it's like a hundred years after they're dead like you never arrive and you have to be okay with that tension if you want to see true effect through your work is I'm never going to arrive and it's going to cost me a lot of sweat and tears and the computer's going to crash I'm going to lose it all I remember this one video I did for him it's called poison the prison rejection to man it's on his youtube channel and I had never done any sort of key framing animating of anything I was a designer and an artist but I was like all right I'm gonna figure this out I'm not any anyone who is a filmmaker works in video here I'm not even going to tell you how I accomplish it but I only know is about 250 hours in I had to start over and I don't know that it was worth the 500 hours I'm putting I hope it is he thinks it is it's free for him it was worth it it was a part of my life but most people get annoyed at the resistance and what you gotta realize is the pathway towards mastery the pathway to success doesn't get blocked with obstacles it's paved with them it's paved with the obstacle is the way in fact there's like eight books I could recommend that are all about this that resistance is your pathway forward and so that's what pursuing mastery looks like and that's the one thing that I do not claim to be a master I hope people will say it about me one day but I do tell you that I pursue it every single day and it's something that I think is really really important to end that section with one quote that is really stuck with me from Craig Rochelle you can choose the pain of discipline or you can choose the pain of regret I say choose the pain of discipline and work towards being equipped to do the thing that is being shaped by who you are and the message God has given you the next next piece mission um you know I don't I don't think I need to talk a whole lot about this to this crew we're all here because we have a sense of direction and mission and calling on our lives um or you just hang it out and that's cool too maybe you can get some mission at the end of this session um but why are you here like why are you breathing like and why does your life matter and what will you regret not doing and what do you want people to say about yet about you when you're gone this is legacy mission and legacy are synonyms to me if I'm not on mission like I and I know that maybe I'm just wired this way I'm sure there's those of you in this room who are and I'm sure there's are those of you who aren't but I can't think of anything well I'm not going to exaggerate it is really difficult for me to imagine wanting the simplicity of the American dream I want money just like the rest of you I want to go on vacation just like the rest of you I want success I want these things but to retire as soon as I can so that I can have more stuff to impress people I don't really like like that to me seems like hell and so I am always always like heart sick with this reach towards legacy like what will people say about me not because I care about um somehow eclipsing Jesus I my mission is clear I'm here to make disciples I'm here to reach people who are hopeless with hope I'm here to share the gospel I'm here to use my craft however I can to reach people um and I can't quantify that which means it's real because we get really discouraged when we can't quantify something I can't measure it exactly all the time that it must not be working and there's some stuff with creativity and art and music and all these things that you have to be comfortable with the ambiguity and the tension but you still the only way you can be is if you really know why you're here you really know and I think regardless of whether or not you may just be sitting in here because you didn't feel like going to another one or the one you wanted to go to is full sorry probably elevation there's probably some people here who didn't ever see that elevation and they's like all fine I go to this one um but the uh you need a sense of mission if you don't have one now you need to get it because it will tether you it will it will be a preservative in choppy waters it really really will be it'll it'll preserve you it'll keep your head above water it'll keep you focused you really do need it if you want any of this stuff to truly bear lasting fruit in your life and um I'd encourage you to look at the the life of the life of Joseph I've been in Joseph a lot of the last year uh it feels like that's where I do most of my reading on the repeat basis um you know outside of your devotional you know whatever that's kind of where I've been sinking my teeth and what I noticed is that mission and the sense of legacy is what has uh kept me on track in the seasons of transition if you look at Joseph's life um the the tests he faced were difficult I mean you go from the most beloved of your father's house to enslaved by your father's house to the highest in authority in your master's house to betrayed by your master's house to prison and then and then you you hook up some dudes in prison you're like hey I got you homie and remember me and they don't and like you're constantly forgotten overlooked mistreated da da da those were big deals but those were peace in the story because they're they have so much attention what you know what you don't realize is that what qualified him to pass those tests was how he transitioned and so how you transition is really going to be determined by how you uh where your true north is set to and what your mission and what you're calling on your life is and if I go hey I know the calling of my life when you're in transitions and your disillusioned not if but when I've learned that God has no interest in you encountering disillusionment he is promising you will he's committed to it I want he's going to knock out every prop everything that we thought we could hope for in our calling hey I feel so called by the Lord to ministry the only thing that has to happen is all these people need to like me and give me a platform he will absolutely kill that dream because it's nothing it's a vapor he wants you to be tethered in your calling to him and him alone and that will keep you through the transitions and that's a really important part because you can have your identity and identity anyone heard the new hill song united album first song oh man I'm loving it I'm just repeating that joker and it says come as you are or as you want to be right it's a beautiful way that's that's how david approached god like lord I have been righteous in your sight uh are we reading the same story like you have not been quite often in fact david you have not been righteous but he came as he knew god destined him to be and came to him as he wanted to be seen by god and so that's an act of faith and without faith it's impossible to please god right so I'm getting off track I'm being too preachy we're not even talking about stories anymore but your sense of calling mission your identity all these things they will be tested and how you transition is what's going to determine if you can push through and break through those those elements of resistance that you're going to encounter and your sense of mission is going to be a huge tool in helping you accomplish that and get through it this uh the last piece is direction um we live in a world that craves certainty people want certainty more than they want anything if I do a and b c will happen if I go to college I'll get a job if I find a spouse I'll be happy you have not been married before marriage will make you holy but it might not make you happy uh no I actually have a great marriage I laugh about I joke about it because it's not an actual pain point for me so we're okay we're okay just letting the peanut gallery know here you don't need to come up to me and help my marriage after unless you got some good advice I'll take it I'll take it I'll take it if I have money I'll be satisfied if I market the thing this way it'll sell and you know we've got all these certainties we want a plus b equals c um but not like certainty is an illusion there is no such thing as certainty there's something far more valuable than certainty it's clarity clarity is based on understanding certainty means I know a b and c will happen and we live in it we live in a culture that loves certainty and I'm you know I harkened into it a moment ago of the American dream I'm going to put my time in I'm going to have a great pension I'm going to be able to save up my kids going to college I'm going to have the boat I'm going to do it's certainty my plan and what I found is my plans are terrible and they never work out the way I think they will so the video this morning the opener um it was kind of a proof of concept because when we're doing like a feature length project on revival and so we were like hey let's do a ten minute short film and we'll open the conference with it awesome and um I'll just tell you how guaranteed you are for plans to not go well uh we went to Detroit to Bethesda uh well where Bethesda was they have all the original seats we filmed there and all these stuff and and and we're kind of in go mode and we get back and we realize there's some problems with the footage uh and the cost of fixing those problems for me personally it was over a hundred hours of we have to figure out how to make this work how do I get rid of this how do I did it and it was a nightmare and guess what every project I've ever had has had something like that you never expect it it's always but what helps me in those moments of guaranteed resistance is not certainty that the project is going to turn out the way I hoped my I've never done a project that turned out the way I thought it would never want maybe once but it probably wasn't very good never once can I recall something significant happened the way I thought it would but what preserved me was clarity I knew what I was trying to say I knew why I was trying to say it I had my sense of mission I had the DNA I knew well you know and and I think of the day I was willing to go you know what this may not be awesome this may not work the way I hoped it would but I know what I need to do I know what the next step is and you may not know where the next step leads but you know how to take it and clarity is something that this and clarity some of this this world needs we you know the church for a long time we've offered certainties you know and and and we've treated you know honestly we've treated sinners in the same way we do a contractual transaction you know if you if you'll say the prayer you won't go to hell and you can be in the club you know like it's kind of this kind of really harsh and not the heartbeat of most people who are passionate about evangelism by any means but it's it's been it's been filled with certainties if you do this and this and this if I allow this in my kids lives or I don't allow this in their lives they'll turn out to be godly if I do this this will happen if I go and ask for forgiveness they'll give it to me if they come to me ask for forgiveness it won't be complicated anymore like we all want things to work out the way they're supposed to and what I found in navigating all the uncertainties that are inevitable is I need to be craving and reaching for clarity and that's something that the Lord does through us through scripture as some Lord does prophetically the Holy Spirit but you can also build systems you've got a system for everything you do you have a system for everything you do it's either by default or design but you do everything you do like clockwork I guarantee you if aliens were observing us they'd be like these creatures do the same thing over and over again every day all of us do it we all think we're unique sunflowers and we're just like you know I'm a unicorn no one's like me there's a lot of people like you and you're a lot like yourself all the time whether you know it or not and so I think hey what can I do to harness the fact that I know I'm a creature of habit and build things into my life that promote clarity and don't let me get stressed out about certainty because certainty here today gone tomorrow you're never gonna have it but clarity not only will enrich your life it'll make you a better storyteller when the things do happen when the freak out moments happen when you lose the footage there's a phenomenal story about this from Pixar there's a really great book called Creativity Inc that I highly recommend it's like I go through probably once a year it's like the creative bible for me at least and it's it's it's kind of part memoir part leadership creative leadership book part you know biography you know there's all sorts of elements to it but he tells this Ed Katnall who's the president one of the founders of Pixar tells a story how in Toy Story 2 they'd originally they were gonna it was in the era where all animated sequels were like straight to VHS and terrible quality and it was like they were just gonna do it was a money choice right that's it we're just gonna make money off this thing and so they decided to do that with Toy Story 2 but then they were like we can't do this this will destroy our souls we have to make it as good as anything they still had like the eight month deadline though and they had to make a film that would normally take them almost two years and eight months and anyway at some point into the process somebody hits a very long I can't imagine this was an accident maybe there was a saboteur maybe there wasn't but on their servers they start to there's a very specific command that gets put in and it starts deleting everything everything like animators are working at their stations and things start disappearing on their screens and they're like whoa whoa whoa what's going on by the time they get to the root of the problem 97 of the movie is gone and what they didn't do was go on a witch hunt it was an absolutely mind blowing display of clarity and leadership what they didn't do is try to find out who was responsible because they thought well either if they really were trying to do this there's nothing what are we gonna do I mean we're gonna they're gonna their character will show through anyway look at fire eventually and if someone didn't mean to do this we will crush their soul if we come after them so what what can we do to preserve our culture and our in our DNA and yet also solve the problem and it just so happens that one of the producers on the film was on maternity leave for much of the production and she had a backup at her house and so they go they go to the housing so they end up recovering much of what they lost but clarity is what inspired action and recovery in that moment and it was a case study and people being masterful at their craft knowing what they're having all these things but if they were to look for like who did this we have to start over if that you know that's a certainty response it would not have been able to achieve it and it went on to be the greatest animated sequel ever and it grossed them a ton of money but clarity without clarity story was impossible we've never been hearing about it today and it's really cool so next time your video guy deletes it all you go nice you be nice you go hey get some clarity pal make it work on time still and they will they'll have to or they're not your guy okay so at the beginning of this workshop I said that nothing I'm telling you is going to take money or resources of any kind or relationships and I want to try to prove it to you with one project that I think I spent fifty dollars on and I did in my at my kitchen table it was for my dad here and it's uh it's not the one he showed in there but it's the reason I want to show it it's because hey I think you'll like it it's very good I cry every time but it's personal for me obviously but it's a really great example of when you put these things not into maturity and it's a full activation but when you put them just set them in motion it is possible to make things that matter that have impact that reach people that don't cost you anything that you're not willing to pay in time and discipline and it's not going to be the great if I want to do it press you I would show you a different video this is not about impressing you but the reason it's meaningful for me is because it is a case study and a lot of these things I'm talking about and just a couple little tidbits of free info on it so you'll see it's just going to be simple camera movements with handwritten notes and that's how for years growing up because my dad's vocal injury is how he communicated with us and so it really is this while it's cheap and low budget and not going to blow you away in any sense from a production standpoint there is such a rawness that is so connected to like I wrote what I knew and and it was real and it wasn't perfect but I think what I'm hoping is it will inspire you to go hey I can do this I've got a story I can tell it and I don't have to have money all I have to have is time and willingness seems to me there's so much mystery surrounding this thing it seems to me this is the voice of reason this voice is so hearing his still small voice he is with me he's closer than ever he loves me he's for me and I'm it kicks in and like this before what are my chances of catching a baseball