 Welcome to JSA TV and JSA podcast where we're covering the latest stories trends and innovations from leaders across the digital Infrastructure world. We are coming to you from PTC and beautiful Honolulu, Hawaii right now And we've grabbed Colby Cox with DC Byte to talk about Quite a few things including a lot of growth that you guys have been having in the Americas, but first welcome Yeah, thank you for having me. I look forward to the discussion and adding any value we can Yeah, absolutely and dressed for the occasion. I might say with you know, you got to come prepared for Hawaii and ready to go It's Hawaii. You have to come prepared. So I appreciate the game Well, let's let's get down to it and let's talk about what you guys have had you've had a lot of it You know expansion a lot of things going on in the Americas since you were last year on JSA TV Can you tell us about the expansion of both people and places across the Americas? Yeah, so over Let's see. I've been with DC Byte now six months. I've tripled our team Opened a new office. Yeah, we've visited a total of 53 markets in the six months that I've been so down into Latin America enhancing our team down in the Latin American markets to Obviously better cover the very big emerging market that as well as adding more and more staff to the US So I'm currently looking at adding an additional two more analysts Yeah in the data center space for for the team in Virginia So it's been an onslaught of activity tons of new opportunities with customers Yeah, and really taking advantage of the global expansion we've had with our Amia and APAC teams and looking at some Potential new things in Mina as well. I I think I'm hearing a little plug saying that he's hiring. Yes. Yes Well, you know, all of these moves are designed to to bring DC Bytes cutting-edge analytics to the Americas data center market, which is Growing, you know exponentially. I don't have to tell you that so what are some of the growth and challenges that your team is seeing across the region right now? keeping up I mean, I think that's the that's for the industry in general is is keeping up with the power demands that we're seeing the Connection or the connectivity I should say yeah and just making sure we can get to everything that we need to Yeah, so part of the way that we go about what we do is is actually visiting the market seeing Meeting with the operators meeting with the suppliers who are providing the equipment or good services What whatever it may be for the data center? So keeping up with that pace of demand and pace of supply that's coming to the market that is really big but right now we're We're tracking over 90 gigawatts globally over 7,000 Assets team of 40 half of that is analysts So it's really continuing to grow and find new ways to Take the company in to be smarter about how we do things and continually advance the platform Yeah, and since you mentioned that you know advancing that platform How does the team plan to do that? You know while driving innovation and staying ahead of the curve when it comes to providing that global data center intelligence Yeah, it's a great question and it's it's something we're always actively looking at You know There's there's a lot of things from AI that we can utilize to help automate some of the the simple tasks that are Public-facing data and content that we can pull in yeah to be able to do that I'm looking at various partnerships for companies that do things that aren't necessarily in our swim lane Swim lane, but they're advantageous for the data center community to understand So how can we create the the tactical partnerships to get us to where we need to go and then utilize the same technology that we're talking About on a day-to-day basis that to really help us be more focused on actually being in the markets visiting Like as a good example, I'll be in Chile Well, Santiago Chile Bogota, Colombia, Costa Rica, and then more than likely Sao Paulo and Rio over the next three to four months On top of a million other events and site visits my team. It's out right now visiting Minnesota, they were in Chicago last week. We were in Arizona So it's really trying to capitalize on all of the technology so that way the people can do what people do best and go out And have conversations meet with the community and really get a better gauge for what's really happening in the data center world That's absolutely a great way of looking at it and leveraging the people to the fullest. Absolutely. Yeah, you have to I mean That's that's our biggest asset is the people and there's a lot of stuff in the data center world that People want to automate and there's a certain level. You can automate of course, yeah But at the end of the day, it's about the relationships About how we interact with the operators with everybody in the community the private equity groups that are investing the capital into the industry And how we can build that out. We're also looking at Additional paths that we can take to bring more of the supplier community in to really create a fully rounded out platform that will Help from the life cycle of a data center deployment site selection cover everything So it's really looking at ways that we can try to build it out to be the one-stop-shop that we want to be Yeah Well anything else that you would like our viewers to know about with what all of the developments that you have going on It's growth. Honestly back to the plug earlier If if anybody is looking to get into the data center world as a data center analyst do a bunch of travel Yeah, I'm definitely looking for people. Yeah, so it's it's a good time to kind of get into the space But outside of that. It's just growth. I mean, we've got a massive trajectory in front of us with with everything that we're doing Globally and now really taking over the US market. It's in Latin America. It's it's just gonna be a rocket ship from here on out Well, we look forward to keeping up with you and hopefully we can get an update at the next JSA TV Since it sounds like you'll have people in all corners of the world that we will essentially So thank you so much for stopping by enjoy the rest of your time here at PTC And thanks to our viewers for tuning in stay connected everyone