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Uploaded on Sep 13, 2010
An Atomic ski comprises up to 300 individual components: those made of materials such as wood, carbon, magnesium and titanium. And those made of less tangible materials. These are the ones which make every Atomic product something special: skis as well as bindings, ski boots, sticks and helmets. Every ATOMIC product is embroiled with the passion with which all ATOMIC employees live and breathe the sport -- as active skiers on the piste or working at the factory itself. Every Atomic product symbolizes the drive to improve on the tried and tested every day with innovative designs. Check out the video and find out how a ski is produced.