 If you can learn to love a process, you will stick with it. And if you stick with the process, you will learn enough to succeed with it. That's what I hope for you when you are taking the actions to grow your business. If you can learn to love the actions that will help you build your business, then you will stick with those actions more consistently. And if you stick with them consistently, you will learn and practice enough to become a master of those actions, which will then bring you the external success that you are seeking. So I have just written a blog post called The Seven Joys of Authentic Business. And I encourage you to find it and read it. You can just Google The Seven Joys of Authentic Business and put my name George Cowan and you'll find it. But let me just kind of give you some perspective here about why it's so important to learn to turn all your actions into joys because one of the things you're going to see on Instagram and from people who are teaching you business is that there is so much vacationing. There's so much like, oh, I'm yet again on a vacation because my lifestyle is so amazing. I'm having fun all the time because my business is successful and that's what you can do. If you learn my business method, you will be able to be on vacation all day long, forever. That's the kind of image that they bring to you and it's not realistic. It's not realistic. What you're seeing is 1% to 5% of their lifestyle. What you're not seeing is the 95% to 99% of their working time when they're like, oh my God, I got to launch this thing and I hope this thing is successful and then show my wonderful lifestyle. Oh, I got to deal with this difficult client or I got to do my bookkeeping or whatever it is that they're not having fun most of the time but they only show you the fun and the games and the lifestyle that they're having. Well, that's not what I show you on Instagram. What I show you is the real stuff but what I want to teach you is how to turn the real stuff, the actions into itself a deeply joyful process because imagine, imagine if you could love your day-to-day work of contributing to others solving problems which are not easy. Solving problems in your business and solving problems for other people, it's not easy and it's sometimes, guess what, painful sometimes and let me explain this. Pain in life is not optional, it's required but suffering is optional. I mean look at life itself, how did life become how are you even here? You're here because your mother went through a lot of pain in the birthing process and in raising you. There's a lot of pain involved and I'm not a birth expert but I imagine there are conscious birth experts who can teach you how to have a birthing process that is deeply joyful, right? So the pain is not optional but the suffering is optional and if you can learn how to turn every single action in your business whether you are creating content or whether you are doing your bookkeeping or whether you are trying to figure out what you're going to launch next and whether you are putting the launch together or whatever it is or working with a difficult if you can turn all that into joy then you've won, then you've won because then every single day can be a deeply joyful process now there is two types of happiness, right? There is shallow happiness which is pleasing the things that please the body the things that are going on vacation eating wonderful food playing with friends and family watching exciting videos and playing video games those are shallow happiness and then there is a deep happiness the deep happiness comes from solving worthwhile problems from helping other people from growing to become a better person and noticing that you're growing that's the deep happiness and that's the deep happiness I wish for you every single day the deep happiness is where you go through pain but you even reframe the pain as play imagine this can you reframe the pain you're going through as playfulness? you can, you can actually next time you feel physical even the next time you feel physical pain try to bring some curiosity into it go hmm what interesting did I feel this way how? and when I feel physical pain you know what I do? I reframe it as this pain is actually healing my body this pain is actually my body going through a process of healing anyway this is a whole other subject but what I'm saying is you can reframe the pain of showing up the pain like right now I'm not having shallow fun I mean now I'm kind of having fun with you but before I started making this video I didn't want to make this video I never want to make videos I never want to write I never want to launch products I never want to do anything it's not shallow fun doing this stuff but it's deeply fun I depleted to reframe the not wanting to to go I'm gonna play with that not wanting to I'm gonna rebel against my fear I'm gonna rebel against my anxiety and my lack of motivation I'm gonna rebel against those things it's kind of fun to rebel it's fun to rebel of course but you gotta rebel against the negative stuff don't rebel against the positive actions oh I'm rebelling it oh my calendar says I'm gonna make a video right now I'm gonna rebel against I don't feel like making a video right now I'm gonna rebel against that no no I rebel against the rebellion of not wanting to do it I rebel against the anxiety of showing up and seeing why I might not be able to keep your attention people are watching this and they're leaving you know I see the numbers up and down right it's not fun but I rebel against the wanting to quit I rebel against the anxiety and the fear of rejection and I rebel against those things and I show up and then at first it's not fun and then once I'm in the creation stage once I'm actually into it then I find the flow and then now it becomes both my video oh my video is possible I was gonna say once I get into it I overcome the initial lack of motivation and lack of desire to show up the anxiety I show up and I do it and I find the and I keep doing until I find the flow and now I'm both happy deeply and I'm shallow happy as well right because now I'm kind of having fun with you same thing with every single thing in your business even bookkeeping even something you don't enjoy doing at first oh I don't want to do bookkeeping I don't want to like you know work with numbers and spreadsheets or whatever but you just say you know what I'm gonna rebel against that and I'm gonna show up I'm gonna play with this I'm gonna play with this idea of bookkeeping I'm gonna play with these oh how fun I get to play with numbers right now and just trying to figure stuff out let me play with it let me take my time step by step and play with it as I'm playing with it as I'm doing it now I'm like oh I can see why this is useful oh I could see why this is this is interesting I could see why this is necessary for my business and now I can hopefully find both the deep fun and the shallow fun so that's what I really hope for you and wish for you for every single action in your business find both the deep fun and eventually as you do it and as you're into it finally you'll find also the shallow fun and then therefore you integrate the child and the adult and so many people are walking around children in adult bodies they haven't really integrated they're just thinking that oh I wish I could just be vacations and weekends all the time that's just being immature what you gotta learn is to do adult things which is solve problems in the world solve problems in your own life grow to become a better person to become more patient, courageous loving and wise but to bring your childlikeness into all of that to play with all of that so now you're integrating both the child and the adult to become a whole mature person and that's really what we're all myself included all on the journey to do so I hope this is interesting and useful to you and until the next video I hope you'll play with whatever you need to do to grow your business wish you well take care