 I think it feels great. I mean, I think this is the first time a copywriter is at a loss for words. So yeah, I think when I heard the news, that's pretty speechless, but it's pretty exciting. It goes for pretty much every agency where numbers are important, otherwise servicing people would be out of jobs. But I guess what drives numbers is great businesses and great businesses definitely come from amazing ideas and great planned relationships. So I think we should never stop thinking and ideas definitely count at the end of the day.