 Now, it is our time to design the menu. The biggest pitfall that I see with all my students is the fact that they have their ideas running everywhere. They wanna create a menu item specifically for everyone. So they end up creating 10 different flavors, 10 different products altogether. This is a big no-no, guys, because you're gonna split your resources. You're not gonna do one thing really well. You do not know what sells. And that's reason why I recommend always starting with one to three products to find your hero item.