 From about 1900 onward and not on purpose and a little bit everywhere we consumerized every sector of society So what do I mean by consumerized? Well first we industrialized To do that we standardized we also automated and eventually we commodified pretty much everything so Consumerized includes all of this but all of this stuff is happening behind the curtain and the consumerization part the part I'm interested in is happening in front of the curtain So it is basically how we discover things how we choose which of the things we're going to buy or use What we see as the possible set of choices and actions How we see our own roles in the system we are consumers what permissions we have what we are allowed to do How we sense others expectations others ideas about what we're doing How we see other individuals other companies in our sphere all of that is basically included in the term consumerization But the part that's interesting here is the part that's in front of the curtain I'm Jerry McCalsky. Thanks for watching this rec cast. There is more at the links on this page