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How to Write a Mission Statement That Doesn't Suck [Video]

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Uploaded on Sep 16, 2010

I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.

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