 It's the mat work. Down to now are there any other ways outside of hey I'm going to do X on X day or you can find X on X platform. What are some other ways when it comes to training an audience that you might have utilized or even just you know have a thesis on? Yeah I mean instantiating behavior patterns is a huge part of building a business and marketing. So like when you're when you're building an email list typically like a very common piece of advice from email marketers is in your emails like automation sequence when someone joins your email lists like the set of emails they get automatically right there after the first thing you should do is first of all get them to whitelist your emails so they come through the second of all let them know the title of your next email or open a loop that you know that they know in their mind okay the next email I'm going to be looking out for because it has this in it right so they're instantiating a behavior pattern and then maybe before that email closes they're really good they'll get you to click the link over to a social media page just to just to get you in the habit of a clicking a link in an email from them so right there they've said open my emails when they come in because something good is inside and click links in my emails you're already doing it and they probably give you something cool when you click that first link just to make it like a positive experience dopamine floods whatever neurons were used in that action and reinforces the pattern in your brain right so like that's a common thing is is instantiating behavior patterns but really to make it sound far less nefarious and complicated people do what you tell them to or ask them to right you ask someone to do it they're much more likely to do it than if you never asked so ask and there's so many studies on that yeah it's like but it's like it's like it's common sense it's like most people are most people want their their audience to do something that they're unwilling to ask them to do and it's like yo you're if you're unwilling to ask them why would they be willing to do it you know why do you think that is why do you think so many people are afraid to ask people are too cool for fucking school man they think they're too cool for school they think that like it's uncool to ask they think it's i mean a lot of people think it's uncool to market themselves a lot of people think that a lot of people have been weird preconceptions about what their friend is and they fail to look at the people they admire and ask themselves if their standard that they're holding themselves to is exemplified in the behavior of that person that they admire their karma because it probably isn't it probably is that that person they admire their come up they're doing a collab with you know they're doing a collab with converse tomorrow and they're going to drop it on their instagram story and they're going to ask you to buy it they're going to be far more forthcoming with their desires for their fan base and their promotional messages than the average artist who ain't doing shit because they don't have this weird hang up about like being cool you know yeah i hate to use this word because it gets to what you so much today but i definitely feel like it's toxic and to to an artist to have these these desires right but then you essentially philosophically are against doing the things that it takes to get to that that point right which is marketing and not and it's in fan bases as well i these like you said too cool for school type spaces of specific like some parts of music or culture aren't as against it or but there's some of them that are totally against it like i've seen an ad where well that was actually one of my artists so the artist the guy we had uh he he ran the ad a lot of people were like yo i found this dude an ad but there was one dude that found it do the ad and talked about he loved the song but he hated the fact that he was running ads right like that like what kind of minus that you wouldn't even know about this if i wasn't running an ad but you hated the fact that the guy the artist was running an ad because he was he was a very uh let's just say anti-establishment type artist brain you know i i just think that like because there's so many people who we look up to who have no problem like selling themselves you know and but when we come when we begin to think about ourselves as a brand and i know this because like when i was a kid it was like this i know the feeling of being like yeah no when i picture my come up in my wildest imagination at night it doesn't involve me having to do anything whatever you know it's like i'm the fucking fawns bro you ever watch happy days i slide in there i hit the jukebox and i don't have to put a quarter in it because it just starts playing my song automatically and a leather jacket everything just comes to me in waves i don't need to even ask but it's like bro that's not real life like Gary v is one of the more successful people that like a broad majority of people have no problem looking up to they don't say it's corny and he's out there doing all these things that these artists think are uncool and he's way cooler than them like most of these people who think this shit is uncool they haven't done anything cool with their career yet do some cool shit and then act too cool yeah i could definitely say i understand it to an extent just because of some of my younger years as you said i know exactly what it is and if the sad part is a lot of it is really kind of justifying some of your own discomforts and insecurities to a point as opposed to you know just doing the work but if you think logically enough you'll just realize yo this doesn't make sense there's no way it doesn't make sense i'll get to my goal anybody that you actually like feel they're cool and you'll see that this doesn't this rule doesn't hold yeah go look at their social uh you ever seen that you ever see mike epps first big special he says i don't know if you like mike epps as a community i definitely know i was just waiting to see what would you would quote you're going to he said he said that you talk about he was like that he was like the worst pimp in the world oh yeah the girls were lazy and he said they were like we want to go on vacation he was like well best make some money first and then we can do all of that that's how i feel about these people who were like i don't want to have to do this instagram story it's not cool you know like bro make some money first and then we can do all that cool shit yeah no that that is that's real man and especially using Gary v in an example because nobody sells themselves as much as Gary v these days bro look at will smith look at the rock look at like all these man look at kevin heart bro oh my god kevin heart has no problem asking you to go check this out on instagram or go buy this or go see his new movie none of these people have a problem with it and they're not cool but how do you like to be fair on the other side all right how do you can how do you get yourself seen well how do you communicate and really get them attached to your brand without feeling like you're you're begging me i don't know maybe that's what some people are trying to avoid i think that i'm trying to worry and empathize you know bad bad sales people feel like they're begging good sales people know that they're selling so like you know if you're a bad sales person like you know there's training for that like you can become better got you um that's how i feel about it like because i don't know like it's just crazy that um it's just crazy that it's just crazy that like these there are like there's parts of the culture that respect it there's parts of the culture that respect salesmanship well hustle you know what i mean and know how to do all that but um but yeah man i just feel like i just feel like a lot of people feel like maybe like insecure about asking people for like asking people to take the action that they actually wanted them to take you know i get it man i think like to me when it comes to sales one thing i always resort back to it i can't remember the first person i've heard say it but it's common in salesmanship where they just basically leave back to the fact that like if you believe in the product why would you not tell somebody about it yo that's what i actually had to just post it on my it's the network