 How did you officially launch? I've done this all backwards due to a complete lack of experience in the industry. My wife has a friend with Albertsons and he had a really good relationship with their national head of sales. Love the products and championed it and said I'm gonna introduce you to all of my 31 regional sales managers, but you have to call each of them individually and convince them to stock this product. And I said, Jesus Christ, that's absolutely terrifying. Okay, and so I did buy the end of it. Seven of them had agreed to carry the product. I don't have a co-packer. Then I started researching co-packers near New York and none of them had tube-filling machines because nobody puts food in tubes in this country. So I had to buy a tube-filling machine. I think that's entrepreneurship in a nutshell. I have no idea, but I have a vision of this thing that should exist in the world. And now I'm gonna go create it and I'll figure the rest out.