El momento del pan: Ibán Yarza at TEDxMadrid





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Published on Oct 29, 2010

Ibán Yarza explains that today bread is not fulfilling our expectations: it is often a low quality bread, because the baker competes with distribution systems which are transforming bread in a low quality, and low price commodity. This is wrong. Bread is something unique. No other kind of food suffers such a huge transformation from original ingredients to final product, it is a sort of miracle. And every piece of bread is unique, as it contais the bacteria of a specific place. To prepare good bread, time and respect are the two secret ingredient which are needed. Time because if the fermentation time is too short, the bread will have no taste. Respect, for the tradition of the recipe. Today we have lost many types of wheat and recipes. But on the other hand, the baker has more knowledge, he has the internet where he can share recipes, he has new and more sophisticated tools. The baker is still very much unknown. We know the great chefs, we do not know the great bakers. We discuss about wine, but we have nothing to say about bread. This has to change if we want to pay to bread all the respect it deserves.
Journalist and translator by education, and self taught baker, Ibán Yarza spends his time teaching baking classes throughout Spain and spreading the word of bread. Passionate about bread and gastronomy, his blogs have become a reference for the artisan bread-making community in Spain. He has recently launched "El foro del pan", the place for all things bread in Spanish. He will tell us about the fundamental role of bread in our civilization, and how to choose good bread.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

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