 Welcome back to another episode on the family alpha podcast. That is right. TFA is back in full swing Leadership in action has been put to rest all future creativity all content all things Zachary small and family alpha will be occurring here With that in the past episodes. I'm pretty excited to kick this podcast off in recent episodes You'll have heard me talking about 21 con, you know, I'm gonna be speaking this fall Well, I have the man who created the convention I'm speaking at right before me Anthony Johnson president dream. Welcome to the show Hey, good to be here man. Thanks for having me out again. Yes, sir So Anthony's a repeat guest and to go through his resume He is the founder of 21 studios the founder of the 21 convention the founder of the 22 convention the co-founder of Redman Group And the founder of 21 university. We were talking earlier. The resume is ridiculous and to put the exclamation point He is the president of the Manisphere Anthony again, welcome to the show. I'm looking forward to just talking about what's been going on You know the conventions that are coming up and importantly how you've been dealing I mean you you run one of the largest events that I bring in men together to talk about families to talk about making women Great again all these things and now we had this giant wrench called corona thrown in the gears So how has it been for you? You know dealing with the recent pandemic and travel and all the bullshit that's been going on Yeah See I'm as whole yours been just fucking nuts. I mean for everyone the conference industry just got wiped out. I mean straight up 21 convention 21 summit is in Florida in Orlando. Anyway, one of the only games in town The hotels were desperate. They have a few little things that they're still doing but like man I was talking something last night. Actually, they went to a Republican Some sort of Republican party of Florida meetup They had at our hotel actually that we used last year in Orlando And they were like the first conference that had been there since March So the employees were like so static to have customers basically and you know They were just tipping like crazy gift cards and shit because they feel bad for these That's I mean hotels men and the employees are it sucks. Oh, but a lot of them in furlough. They haven't been working You know something we're getting unemployment, but then that's going away now and shit. So Yeah, it's been wild year man hotels Hotel industry planes of the fuck the airplane industry is gonna care about them I think some of those should have gone bankrupt as all bullshit But hotels that sucks especially independent ones conference industries got wiped out I kind of called that too that when I when I paused and rescheduled the spring events we had patriarch in 22 cotton There's some other events that are old speakers who are throwing health events bulletproof and then paleo And they rescheduled them to like July and I was like man like this is a fucking bad idea I knew that was gonna get fucked and sure as fuck one of them They're not even doing it this year. It is the one in Texas. They just moved it to 2021 The other one I haven't paid I've been tracked like what's going on with it, but probably the same thing It's us was to being LA California. I Mean, that's a whole fucking joke shit show out there with that stuff For me that's been, you know, pretty awesome here in some ways. It's not perfect You know, I mean you're having to reschedule the events. I never had to do that for it It was first time and you know 13 and a half years at that point or almost 14 That we had to not do an event that was announced and public and all that me tickets to and stuff That was a big deal and that was new ground that was previously untraded for me I did have to cancel the as of that point unannounced Poland event. We had we're gonna do we're planning for Krakow Krakow Krakow Poland or you said I've just been a week there last year Touring the city after the Poland event 21 convention we had there in the capital Warsaw I took a train with my film guide down to work Krakow like a week I met with hotel managers actually start picking venues starting relationships shaking hands Kind of the beginning basically the deal process for getting a venue which is important I'm learning the city where we want to do it. Why would we do it there? you know with dates and stuff and I still want to do that, but that's got to get bumped down to 2021 So there's been a couple major wrenches thrown. I made this year as an entrepreneur and as a man In addition to everything else that we've gone through as Americans and you know adults little kids right now I'm sure don't know the fucks going on with a five-year-old and stuff But for everybody else it's like watching, you know, civil liberties get destroyed governors Somewhere where sometimes you go nuts and mayors and shit these mask mandates and lockdowns and all this bullshit Businesses are fucking, you know losing themselves for after being in business for decades entrepreneurs And people had careers get destroyed and shit Yeah, it's been a super fuck year, but I've been on a winning streak in some other ways We do have you know the first ever 21 summit kind of mega event that I had been thinking about for a couple years I didn't know exactly how it come together But corona corona chan basically the pandemic has basically Forced me my hand to be creative and put something new together. It's even better And so now like in the fall you're mentioning we're doing the events and we're doing three of them at the same time One for men one for fathers one for women the first one every time we do one for women So that's the first time we're putting three multiple cognitive together and that's going to be just like an amazing It's gonna be complicated, you know challenge, but I'm really forward to it I know that I can do it. I know my team can do it and the speakers can do it and it's a new way to like level up and do something amazing and We still need to finish it and do it But my my thinking is that that's gonna be the new model going forward as I'll pick You know a European event if I want to do it in the summertime will pick somewhere in Europe Probably Poland or something like that and then in the fall will do 21 summit and it'll be a combination event from these different things I think it's a good way to bring people together bring different factions and demographics together and speakers And then as entrepreneur to save costs massively rather than doing multiple events where I've got to fly speakers in and out twice Get hotels in and out twice for, you know, 20 something speakers plus staff We can combine that and reduce costs massively for the event some of our biggest costs or flights hotels and film teams And the more you can simplify that and condense it into a streamlined format like 21 summit You know 21 convention patriarch the event and then the women's convention that saves massive cost So yeah, it's just been super wild year man like for everybody But as an entrepreneur in the conference industry, it's been like, yeah big big trip and a lot of fun Good, I like the challenge, you know, you grow from that and then personally it's been stocking up on guns and ammo, man I mean seriously, I'm worried about like you and many I think you had an AR-15 yourself You built put together. I was considering that too. I ended up going with my Russian baby. I call it It's a K pistol a k-47 essentially very similar to short barrel a k-47 and I recently got another little 22. I call my squirrel gun 1022 Ruger little 16 inch barrel So I must learn how to shoot new guns new ammunition stocking up where I can that's tough in itself Ammo's like sold out and everywhere. I've been able to find a couple a couple stock holds of it and It's learning a lot man training more consistently to firearms. I hope nothing happens But like I posted on Twitter probably about a month ago. I'm like, you know How realistic is it that America doesn't have another civil war ever? Like it's been 155 years something like that since the last one. That's pretty good They'll be made this long peacefully, but it's like is that going to go on forever? I'm skeptical because I don't think that's a realistic expectation Same thing. I was even posting like the other night. I was just kind of had a drink I was like just kind of thinking about the state of the century, right? And I'm like, is there are we really gonna go this whole century without another world war like a conventional You know war like that but been to him last century I'm like, maybe but probably not We're 20 years into the century now and I don't know if I'll make it 80 without another one So like what does that mean in terms of like how am I gonna prepare and you know survive all that stuff? So yeah, it's been fucking wild year and man real I think a real reality check for a lot of Americans Like the gun sales going through the roof and ammo selling out as a really good symptom metric of that Which I'm very much in favor of I'm glad everybody's getting armed up loaded up ready to roll our society is a polite society Big believer in that Absolutely the the opportunities that present themselves in chaos that's an interesting little phenomenon there Because it's like somebody went over they slapped all the other pieces off the board and you're like well That game's over but now I get to put the pieces where I want them And you know maybe having it slapped off the board allowed you to step back Well, maybe I was playing it wrong or playing it differently And I wasn't you know planning for something coming down the line And I think that's exactly what you did when it came to putting the events together like alright I've been doing this way and it's been working. So why throw a wrench in it? Well, somebody else threw the wrench in it So now you're like alright, let's step back and look at it Maybe reassemble it and for anybody looking to attend any of the events or future events the links below will be sending you to this fall and then I obviously I'll be updating for all future events for as long as you know We're on this show and writing this thing now with that It's interesting to me when you you mentioned it as well as an entrepreneur I've got to do this your whole life you've been an entrepreneur and I don't think you could have planned for anything like a Global pandemic, you know I don't think you could have seen that coming down the line and a lot of people they're seeing now as The perfect opportunity to start investing in themselves because again this chaos They're like well, I just realized my job just laid me off and they gave me three days warning and one of the men at FOE he found out like on Monday on Wednesday. He was done had he not you know, we were already Playing he's like already had his side income. He had already planned for this because we've been talking about it You know be prepared, you know, don't rely on one source of income these things well It happened it came to fruition and I think a lot of other people are seeing the same. So would you say that? You know that mindset as an entrepreneur from years beyond now of learning how to just adapt and pivot and move You know that helped you with dealing with this which is it's a giant clusterfuck, but it seems like you're not getting it. Well Yeah, yeah, totally. I have a couple thoughts on this Yeah, I think I am I appreciate you you know observing that saying that Some other speakers would comment to me behind the scenes that too that they they suspected I would navigate this pretty well, and they were happy to see it Based on the prior experiences with me and seeing what I go through the different challenges with the company and stuff last year being good example that But you did mention for example Minerdude to go about this year throwing a wrench into things which it was and then having to adapt to that and change that as an entrepreneur You know one of the things I'm actually really glad the pandemic happened in some ways People on the planet I made make sure you're that I stick to it as well. I mean, that's a hard L right there Planned amic not that I'm not into the documentary thing I've even watched it really that has a title and Stanley generally like to make fun of it But this year we did plan there was four events technically planned with three dates Because two of them the spring were combined patriarch and 22 then 21 in Poland in the summer and then fall event again the flagship event in October and Honestly, man, I'm kind of glad that things on my hand was forced. I had I mean we had there's zero way to do The event as scheduled government lockdowns everything to shut down in April and May and all it shows totally fucked Even in Florida, which I think it's been really good about handling and responding to stuff So basically though what I've realized is that I had too many events planned and I was going to stress myself out doing these events and I was going to do them and get them done, but it was going to be The cost was too high as what I realized on a personal level the stress and anxiety of doing the events and the burden and the Hours and the intensity that would be required to do those events that I initially planned earlier this year was too much So I'm really glad that it forced me to step back and reevaluate and be creative out of absolute necessity There was no way to do the events the same thing with the European event in Poland. There's so many fucking The plan for an event you need a lot of lead-up time like runway You need weeks and months of planning with speakers and attendees and in time off Make sure you get time off work unless you're fired in which case you have all time in the world, right? But there's just no way that the event Poland was gonna happen same thing in the spring. So again though, it's been really It's been a way to step back like you said I think and then just kind of calm down and relax like Pat Steppen talks about on Twitter recently I saw that and There's different ways to do that in life. You can do that as a man. You could do that as an individual You can do that as a father Maybe go on a vacation and chill out or whatever it is But also as an entrepreneur you got to step back sometimes and really take a big picture of you what you're doing They say I think one of the ways on other entrepreneurs I've seen say this is Sometimes you have to work on the business rather than in the business and when you work on it That means stepping back a big picture high altitude view what you're doing birds. I view and Yeah, too many events. It's super stressful man the events no matter how good you get at them No matter how much you love them and enjoy them like I do I love the challenge man I work 20 hours a day 21 hours a day events. It's crazy, you know four or five six days in a row like that It's like a war zone You know, I'm ready to fucking do battle man. I've done events on zero hours of sleep. I've gone into 21. Yeah, I Mean, I mean usually I'll use to get like an hour or two if it's like super crazy And that's not the goal like I want to get four or five six hours of sleep if I can But one time in 2011 we had the convention in Poland earn up Excuse me London for the first time and I actually got done prepping for the event at like five in the morning So I was like, okay, I'm just gonna shower up and go to the event And so I did the whole first day of the convention and seeing it leading and all that stuff Even speaking on zero hours of sleep and then I didn't get to sleep again till like midnight So it's like, you know running on every mayor's sleep. That was So yeah, it's been really good to be able to step back and reevaluate and change things up And I do like the model now of doing next year even an event in Poland in the summer And then this fall event we just we do the three in the spring I do nothing because I want that break time to focus on the video production focus on building up Video side of the business publishing speeches to help the speakers expose you guys to the internet to go viral and stuff So it's it breaks things up and Corona, you know, Corona, John God bless her has has kind of forced me to has forced my hand to do that this year And then I think it's a pretty good model to his repeat anyway And I would have, you know, not seen that maybe for a long time Otherwise might have taken me another year or two of getting burned out and doing too many events So in a way, it's been very helpful very therapeutic as a entrepreneur The other part of your question You're asking me about basically, you know, yeah, so yeah being an entrepreneur prepped me for this I think that's kind of what the base of it was and I would say absolutely. I thought about that immediately I've thought for years that being an entrepreneur online has really put me ahead of the curve in some things Even as a kid, you know, in my teens learning how to use a computer learning how to do You know video editing for school and she like that in PowerPoints. I mean, that's been my life now in many ways Even even I did have in high school and like my first year of college I even sold TVs and because of that at circuit city series and then HH Greg So TV stores sell TVs and shit and because of that actually learned a lot about video a lot about video resolutions and frame rates and shit like that It's actually important for me now basically as a producer producing these events and it's it's kind of funny how that worked out But it really was helpful even playing video games back in the day and learning about resolutions and frame rates and graphics cards And stuff that's all come with the play and how to choose video equipment video cameras laptops PCs and stuff Night PCs max we have some times now Yeah, it's funny how those old skills came into the present day like like at no point doing that We're like, oh, that's gonna help me with this, but you retain it and you're like, oh shit Actually, I need a camera that can handle this because I know this is what I'm gonna need or what people are gonna want in their systems Yep Yeah, I mean I mean constantly throughout the year and especially the events. I'm not even I'm not even the main video guy Like I'm I hired directors and stuff and you know camera guys audio guys photographers But I have a basic enough and not even basic but intermediate enough understanding to know what to ask for I know what cables they need. I know what I can buy to help them I know what the plug-and-play here and there on the fly to help them and stuff And even know what to ask for is an entrepreneur and bidding and contracts and all these things that it's really beautiful Let's come together But also I've been through a lot of shit as an entrepreneur because you as an entrepreneur and the longer you go And the more you do it the more this kind of exploits you're at the top of the hierarchy of responsibility And eventually should it's any things go? I think luck works in kind of both directions so to speak over time as you survive as an entrepreneur So good things happen. You didn't see coming They're very unexpected and bad things happen that you do not expect either shit It's the fan that's happened to me more times than I count in 21 convention and 21 studios and stuff shit It's a fan all the time Not all the time, but you know sometimes just big events when especially you do it for 14 fucking years in a decade and a half almost so I mean really serious shit that the average person like working at Best Buy or you know Renekar or some shit doesn't go through they think they have a stressful time I don't mean to mitigate too much or trivialize what they do But it's like you know your entrepreneur and your whole life's works on the line that you've been working on for 10 11 12 years And it's a hair's breadth from dying like going away forever. That's fucking really that's like that's almost like losing a child Not quite I mean a human being is very easy and higher value than that, but you know, I'm not a father But goddamn, I mean my business is my baby. I've worked on it so much and I've defended it so much and nurtured it so much To lose it at any point for any stupid reason would suck and sometimes you got to fight tooth and nail to the death for it And I've had to do that several times my business and so when the pandemic hit It's a big event, but I've already been through super turbulent shit A lot of the money moving around relationships catastrophe is just in that travel Also, I'm with her nasty divorce a couple years ago and not everyone does that You know, sometimes they just work kind of the mediocre jobs doing mediocre shit rather than living on their edge and on their purpose Like I do I'm doing my whole life. I don't know how else to live, you know It's interesting because you're kind of on the other side of this that I am so I left my my comfortable secure job You know a government position so I could have had forever in June of 2019 And then within my first year corona hit First year like fully like full-on, you know my brand me TFA, you know going out making this thing work with the family on my back and This hit and I was like, oh, okay ready for the new normal. Let's do it Like let's go and I was fine and Jackie initially so she had just become a real estate agent So we didn't have two incomes, you know, she's doing great now or she was doing great before all this hit So that was awesome and then this hit so it shut her back down because she can't close, you know People can't see houses so it's back on me and it's one of those I love this Like I couldn't like doing what I'm doing anymore and there is no safety net if I fail everything fails like that's it So I can't fail and kind of having that it pushes me to perform and sometimes I think if I had the secured job I wouldn't be pushing because I knew there was a safety net. So if I fall I still live It's okay. I'm gonna be fine, you know, not the buck the buck stops somewhere else Not with you when yeah, and it forces you like if feast or famine you eat what you kill And if you don't kill it you don't eat and there's no way my family's gonna go hungry So I'm out there hunting, you know, whether it's for sales whether it's growing, you know, not giving in to certain things Yep, and it's I could see that because you've been through like nine different wars in your damn business I'm like, this is my first major one. I've been I've been basically homeless at some points not I mean years ago I mean there's one month. I remember where I calculated out what I made because we were doing the bookkeeping for the company The taxes and there was a month a long time ago now But it was it was the worst ever. I made about 40 cents an hour for a whole month And working I worked like, you know a couple hundred hours. It was crazy I mean this is how people bitch about minimum wage and living wage It's like motherfucker like I made like 40 cents an hour and I still sir I found out we I found a way to survive not not even like I had savings or anything back up on Yeah, just scrambling selling shit whatever I had to do that. I've sold my car twice over for the convention I sold my childhood boat. I had grown up boat I've sold like guns and shit and gold like anything. I fucking had to keep the company alive These are ancient history in our company, but in the early years is what it took some times You need money for the company. I'm like, yep. There goes the car. I want to I sold my car one time And I had a a gun electric bike instead for like a couple years Like it was maybe it's actually made by Ford interesting enough I think they called it some shit. It was actually made by Ford is like the one it's like the one bicycle They've ever made bad motor on it and shit, but I was in college And I'm like, yeah, he gives a fuck up on a car and in Florida. This is pretty weird Like I mean so I say that but like in Florida. It's such a massive state to not have a car is a huge deal So it was kind of you know, but I made a work. I still bang chicks and shit I even saw my bed one time in college, you know, it was bang chicks in the floor for a while They come into my room. They come into my room. They'd be like, where's because it was like a nice house Get on No, yeah, I was like get on the floor like Chris. Okay. I mean when you're 19 or 20 like, you know, it's whatever But people they look back on either they won't acknowledge. They'll be like, oh, you've always been successful or they'll romanticize it Oh, you know, we might have been like, no, it's not like that might have been hard There was like serious like shit like, hey, this is I have to find a way. This isn't fun sunshine or rainbows This is like work, but people who haven't had it. They'll never give you the credit and nor do you want it You know, you're not saying you're looking for the pat in the back But the fact of the matter is, you know, people are they're not aware unless they've lived it How how all in you really have to be to make something work. Yep balls deep man all the way This is why I think people romanticize entrepreneurship today, especially on like Instagram and there's entrepreneurs. These they're not much mirrors There's frauds hucksters. They pray on these people these people working these kind of like, you know Media for jobs not doing ship their life They pray on them on Instagram and they they have this like lavish kind of fake entrepreneur beach lifestyle And the average person really believes all that and being an entrepreneur is tough as nails man. It really is There's I'm sure there's harder things in the world, but it's easily one of the hardest things there is Long-term to do and especially with something you care about These serial entrepreneurs that start companies and build them up and then sell them. I don't like that I think it's like super gay There's I just hate it It's like having a child and like, you know, selling it in adoption or something. I guess I hate it discussing Some people are gonna do it, you know, it is what it is, but I think it's like retarded But it's super tough man. It's Elon Musk said once maybe about two years ago or something like that I don't know and he said entrepreneurship is like eating glass and I remember reading that I was like, yep It's like chewing on sometimes like chewing on fucking glasses swallowing it and it sucks and it cuts you up and you're fucked up And you could be crying or whatever, you know starving, but you make it work You go you go all in and you care about it and they you know, not every business would be like that But the best ones are, you know steep jobs is like that and Donald Trump's been like that a lot of the best guys You know in the world that are famous now, they've been through that hell and yeah It's not it's not fun man. It can be really it is fun I mean it depends on your value system works like I have a range of mine in a way like we're kind of talking about Like for me the hardship from the challenge is part of the fun. You can't do that all day every day That's just nuts, but these spikes in intensity like a soft pad step into eating about the other night It's really it's a very masculine endeavor I think it's my most entrepreneurs are men and the most especially the ones that succeed It's a very masculine thing. It takes a lot of rigid logical problem-solving to do Your tackling problems may put enough fires, you know, it should happens over time so yeah, it's a lot of it's a lot of fun, but you got to get your values right and Align for that and if you don't I mean it's people to think it's like they like all I want to start a business I want to start a business. It's like man, maybe you don't like If you knew you really find out really quick if you really want to start that business Yeah, yep, so shifting a little bit actually bringing it back to you know, your decision on video content and Choosing the technology and whatnot, you know, you know, I had a healthy disagreement one time on what the main focus was on your business and I didn't really put two and two together until I had I had to step back So I was talking about you know The main thing is getting the men together and sitting down having the meals and you said that's that's a huge element to this and being able to sit down and break bonds, but I hadn't considered and this is where you're Could not conflicting but your opposing idea or they presented was you know But how many millions are able to see these videos in high-def and all this content how we can mix this together and bring these different guys together And I was like holy shit like it's amazing how you've married those two things You're giving a position where hey if you'd like to you know for these five days Twice a year you can come together and you can meet and sit down and talk to the guys that you follow on YouTube Or you follow, you know their blogs you can sit and meet them and have meals I mean you put on these great lavish, you know like that feasts and everybody comes together. It's a great time You know, I've loved every single one and the guys love it too, but also and this is where 21 University comes in I believe You know you and your YouTube which all that is I Don't even know if I could see in the entire archives. It's so freaking deep like you'd lose yourself for years But you bring that out and that is free to the world and they get to see these inner questions Sometimes you do the behind-the-scenes questions. So have you found? That or I'm not have you found do you believe that at some point? You know that's gonna become the Netflix for men because I'm looking at 21 you as literally the one of the greatest resources That's on the internet and I still after after the millions of views it's had it's barely scratched the surface of the men that need to hear the message Yeah, no, I agree. I mean that that's a really and initially in 2015 when we started it in 21 University that was one of the things it was called and I think eventually We'll see that that is you know at this point one of the business strategies when the business goals is to do that And we're now expanding 21 University. You're gonna soon see it on iPhone and Android apps and then after that You're gonna see it later this year. It is coming. I keep saying this, but it's just a strict one on doing But it's also then gonna be after the iPhone and Android apps It's gonna be on and those will work on tablets to like Android and iPhone stuff Then you're gonna see it on Roku. You're gonna see on Apple TV. You're gonna see on Roku TV You're gonna see it on Xbox And they're like 2021 So we're getting really rolling the wraps out and yeah, totally I mean, I don't know if I'll ever be quite as mainstream Even in the wildest expectations as like Netflix or entertainment based things Yeah, I don't think it has the potential to be massive to be the number one video It already is but needs to be a lot bigger the number one video educational resource for men in the world And even for fathers and for women Who want to focus on you know, these things as directly related to being a man being a father being a woman Being the best version of each one of those you can make So yeah, I think we can do that. That's the goal I want to make 21 studios on 21 University using it as a tool I want to make it into a company that does not only millions of dollars per year But hundreds of months of dollars per year in revenue and education and video subscriptions and all these things I think it's very possible. I think it's needed and I think that's it's not only needed But that has to happen for feminism to be abolished and to die for fathers to be Rejuvenated and reinvigorated in America and valued and respected for women to act like women for men to act like men There has to be major educational change cultural change and videos I think the best way to do that is extremely powerful. This video we're making right now is when you watch by thousands of thousands of people Because it's being recorded they can be played infinitely around the world to the extent that it's not shot up and censored or burned basically And then you know to the extent that the fans care about it and share it which is going to you know Various per video could be millions. It could be you know, 20,000 who knows But it's super powerful. So video videos I think very underestimated as a as a value proposition I think that's the point that you have home to me as well and that's something I hadn't considered until that conversation I was like, oh, all right Like I understood better what it was you were saying because prior to that I mean I was just like yeah fist bumps But well, it's like a war. I mean I look at it there's a hierarchy to how the events work and Sometimes I need to keep that more in mind But even the speakers do too the attendees that don't really expect quite as much but they can learn about it as well It's fine But I focus I don't really focus on the attendees like I know some of them that I'm close with them Especially the guys you keep coming back and stuff obviously But for the most part I shake their hands. I'll meet them. I'll get the first impression I want to make eye contact with them and get to know them a little bit But they're not my main priority. They can't be my main priority is the events and the speakers And my goal is it's like kind of like a like in the military. It was like a hierarchy like I'm the guy leading all this thing and My lieutenants and stuff under me are the speakers who then engage with the men You know directly the other the soldiers essentially it's it's not much of an algae that works, but no it makes sense Yeah, it makes sense. So you guys are more the guy driving the ship can't be in the bowels of the ship talking to the guys Like that somebody has to drive the ship. Yeah, but you guys love it And that's where your guys's focus is your focus directly on the attendees, which is where you should be You shouldn't have to worry about the event and the filming and the publication and all that a little bit You should be aware of censorship issues and you know things like that that are even bigger than the man's sphere obviously, right? But as far as you know the mechanics of the logistics about things work and the venues That's why that's why it's beautiful That's why it works our venture so good because I take care of all this like very complicated complex shit It's hard that I'm really good at because of my history and the work that I've done there, right? That what my focus has been but that frees you up to focus on the attendees and the speeches and the content that you give And then so it's a division of labor essentially through a hierarchy like I'm working on but focused on you guys How do I help ponder drew reach more men? Hey, it's not hunter drew any more men. It's that sorry Zach Smalls You're always in your hundred me deep change an identity. It'll be the nickname Yeah, but the other guys too Ken Curry Sean Smith socrates all these guys Elliott Hulse, you know all these guys, right? It's how do I help them who then they help men? So there's and that's why I think a lot of guys don't even know me at the time They know 21 studios and tournament convention and I'm like this wizard of eyes I just come out of the woodwork sometimes and piss people off And like fuck this guy blah blah blah. It's like who do you think makes this whole thing work, dude? And it's me, you know, but there's but there's a there's a layer of companies that do that and then speaker teams Like you and all the guys then through that you guys reach, you know, thousands and millions of men, which is really important to me It's just not a direct connection. That's what we were talking about. I think you know a while ago But it's awesome. It needs to happen and I'm the best at it You know, someone call me the Oprah Winfrey like a man is for something a while ago Get to get the 20 the dream bump dig it so and it's funny You know, we were watching something on Netflix. I think it was stand-up comedy and it was just like streaming and I was like This is absolute garbage. I was like there needs to be like a a 21 con and stream through speeches That'll actually make you a better human being and that that segues actually really well into something else I wanted to talk to you about which is since I was a 2017 or 2018 I joined but since I joined this So 2017, you know, it's been for men and then it was for men and fathers We did the paycheck edition. I was like, yeah, and just now you said, you know, now it's you're helping men You're helping men with families and now you're helping women How do you I mean, how did you it takes? Cajones to go on and say, oh, you know what? I'm not just talking to guys anymore I'm also doing the 21 convention. Oh, and it's filled with male speakers. Oh, and it's called make women great again I mean a 22 convention. Yeah, but yes 22 convention. Yes. Yeah So coming to that point and deciding, you know, I think it was easier to decide on the family the patriarch one Because that just made sense in a line very well, you know, but 22 con A lot of the man is fear is not down with that, you know, I think I'm coming from the family alpha to me It just made perfect sense. Oh, yeah. Yeah, but that's but you know, the fathers don't even have their own distinct tribe Too much in a man is fair There I think eventually there might be one and I think we're seeing the beginning stages of that But you have the make top community you got the rep hope community got the men's rights community You got the pickup artist community still to a degree But the fathers are an underrepresented demographic in the man is fair the same way they're ignored even more harshly in the wider culture Fathers don't even exist and all this stuff, right? So yeah, there was some pushback a lot of guys You know, we're not in the end There was some serious fallout right after that event obviously to and there was related to being a you know Some guys didn't some a speaker there was very able to need to name names Voldemort basically Are very actually anti fatherhood. It is fake and bring a fake a fake Affinity to father it to like real guys in to get them about books and shit. It's really fucked up But yeah, there's a fatherhood needs to be taken a lot more seriously in the man is fear and in wider culture and to do that You know, it was a it was a thing, you know, I'm glad we did it It wasn't as yeah as controversial as the woman doing that I do not because you know, father's are still men Obviously a hundred percent of father's are men It's amazing. It's amazing. It's fact. I mean, it's amazing. We need to say that But there will still some I mean the same way back in the day when I when I took the focus of 21 convention More explicitly to a comprehensive focus to bring in health and fitness and Self-defense in this stuff back in 2010 and 2011 and that was coming from pickup. Correct. Yeah Yeah, mostly 90% pickup. There's a little bit of health and fitness, but it was very very minor and I was changing that I was like, it's no longer a minor subject that we're gonna have one speech on it's gonna be like a couple It's gonna be, you know, comprehensive and more more a wider panoramic focus. I called it on That pissed a lot of guys off a lot of guys They saw it as a vessel for what they cared about not what I as a leader was like Hey, I think I actually may need to change course here steer the ship to even, you know, better direction Same thing with father bring a father admin the red boat community. I think is very They're the most and even the micktow would agree. They get very averse with the family and fatherhood stuff They think they get people some of some of them not all they can get kind of black called on it all the shit Or they get called blue pill, you know, you want a family of blue pills bullshit. It's fucked up Don't know where I was going with that, but you're talking about 22 convention. It was segueing towards 22 con Yeah, I mean you were talking appears Morgan, weren't you like this has gotten like everybody's like Who is this guy and why the hell does he think he can make women great again? You know, and it's like, well, why do you have the audacity to say something? We all want to say or need to hear but why are you the one doing it? Yeah. Well, I think number one It's very natural for men to want to Now it can be unhealthy it can be good dependent to want to help women But at the same time, it doesn't have to be that way And I think it's very natural to want to see your country do better to see families do better and to see women Do better all these these all these feminist thoughts and losers and shit as much as I'll make fun of them And rile them up They're my country woman to the degree that they are actually American and stuff and then even beyond that You know, can a Canadian woman British woman and all that They've all been really damaged by feminism whether or not they realize it some of them do and they take the turn away from it But it's really sad and it sucks for them Even if we're gonna get in combative fights on the internet and stuff and it sucks I know they're gonna be miserable cat ladies and all that if they don't have if they follow the feminist Agenda and the feminist plan that's been delivered to them through propaganda and lies and bullshit So I don't like that. That's not good. It's not good for them. It's not good for me. It's not good for my friends It's not good for my country. It's not good for the future I think for this for example the century that either Feminism is gonna die or America is gonna die the two are completely incompatible and we see that now I think with cancel culture as an illustration cancel culture and You know thought culture and the total collapse of family and the rise is the super duper rise of single motherhood to this epidemic proportions Especially in the black community, but ultimately all communities all the races and stuff in America These things are apocalyptic in terms of like the future of the country and different demographics and consequences Single mothers raise I think it's a statistical fact that they raise the worst children the children come out super fucked up Very very consistently prison violence drug abuse learning disabilities lifetime of poverty These are well documented better from speakers and culture Dr. Warren Farrell all these guys are encoders a woman, but Yes, this is all really dangerous. It's like follow Rome type stuff And so it's fun to make fun of some times and to be combative with it to get you know Press and all that but it needs to be healed I think men and women should get along and they should work together to a better future and that means patriarchy The future is patriarchy That means masculinity is the leader in the driver That means women embrace their role too and that's I think what makes us as men and as women makes us very happy Is to dig into your biological nature and to tap into it and to be in alignment with it the best that you can As you work with these guys as fathers is what you're doing you're teaching them to be more You don't teach them to be less masculine teaching them to be more masculine And that's of course called toxic masculinity by all these haters and losers and shit these weirdos that want to reject Nature and reject common sense and reject rationality and all these things Yes, I want I just I want to see wouldn't do better. I know my young bachelor's. That's kind of odd to see me doing that make women great again. I Get it, but I'm not dumb like I can see in the future and I have I have a good confidence in my vision that you know The way women are going today. It's super fucked up all of it There's a reason the man if you're the man is here exists as a reason matter go in their own way There's a reason the red pill exists is a reason the pick a bar just got going There's a reason that men rights are the men's rights guys are pissed off at family court and divorce court and divorce Rape and me to out fake me to allegations and all this bullshit Things are way out of control today between the genders Like I said on the page for 20 on convention gender relations are collapsing in America They have collapsed essentially at this point was like a gender civil war going on in a sense and it sucks It's not good and it's unhealthy and the opposite of that is very healthy and very happiness inducing and prosperity inducing for a nation and that's what I want to live in I want to live in a free and prosperous nation where I can be a man and not be You know assaulted for being a man or told that I need to apologize for the sin of being born as a man I want to see women who like being women. I don't want to force them to be woman I want to make sure the woman, you know, are encouraged to be woman I think that's pretty good starting point is a default Then they're not accosted and assaulted on the internet left and right by these feminist weirdos these feminites He's for wanting to be woman or wanting to pursue motherhood over family or excuse me Not other family but over career and of course feminism does the opposite tells them into pursue career before family before child You know bearing children, which is super stupid and biologically unsound But they never tell them that it is so yeah, just for you know, you can have it all baby do whatever I Think a a large spike in views on these videos, especially for 22 con You know and and the reason I say views on the videos because I think there is a you know, they say the silent majority I I was literally banned from my town's Facebook for refusing to bend the knee to black lives matter movement You know, I had I had plenty to say so they look like my town like the place I live they're like you're out, you know, you're not conforming as it so be it whatever, you know I can't tell you how many DMs I received though from people in the town saying people. I don't know I Support you. I'm glad you said something. I'm glad you stood up to that person. You know, you're right They're quiet though there They're afraid to do that publicly and I think a lot of what you're doing, you know They say and this is why I fucking love what you're like every I'm all on board the fucking 21 fucking con 21 cities all that shit because Everybody says well be the change you want to see and then when somebody like what you're doing you're being the change You know like hey, I'm gonna try this and let's see what happens You know, at least I'm gonna try and go out saying I gave everything I had, you know All these people who are saying well You should do this are the ones who will mock you for doing this that will challenge you for doing it It just doesn't it's incongruent because what you're doing is you're not saying I'm gonna be the change You're becoming the change you're taking the action doing the thing and I think you're gonna see a lot of people who Maybe they're I can't attend that but goddamn do I support it? You know do I want to share this do I believe in this and there's gonna be this move I'm calling it now you heard it here first the family of the podcast There's gonna be a freaking way if you're like holy shit like out of the woodworks these women You know these these men who want to support, you know these these even the bachelors who are like Yeah, like this is what right looks like, you know, maybe they don't they want a family Maybe they don't but regardless they know what right looks like and that's what we're creating And you're gonna see this huge wave of this silent majority and hopefully they become less silent They're like oh What is it social proof once once three people speak up and support you maybe three more come on board and then six more come in All of a sudden those that that silence becomes quite loud and it's my point that good things aren't always things aren't always linear and people expect They have like very linear like one dimension kind of thinking I call it and they don't think in Exponential terms and at any point that I mean the corona right everything, you know for years I think it's been with Trump's been getting better I think in cool economy is doing well, and then corona And it's all this crazy shit now But same thing have social proof and people speaking up and speak on their mind and what they believe This just it's just human psychology is weird man, especially at a very large You know when hundreds of millions of people involved and there's cancel culture and you could lose your job And are you antifragile and all these fuck this fucking the internet's getting Technologies rapidly increasing and the internet and everything's changing. I mean our lifetime is millennials look at how much it's fucking changed Holy fuck When I was a kid man, you know, there was no who knows young anyway, there was no real internet I mean people there it did exist, but in my home we didn't get internet to like late 1998 1999 But yeah, that means everything's just changed so so much the rate is increasing that's it that's another issue, too But yeah, I think you're right. There will be a there'll be way not just a wave, but waves Of support as we saw that that's what that media explosion was you mentioned Piers Morgan It wasn't just that we hit the New York Times yet the New York Post We had all kinds of TV shows and news outlets and fat, you know, it's bullshit But Piers Morgan was the biggest video one But that was a wave that we broke into the man is here broke a new layer of mainstream consciousness and awareness People went to high school that I haven't talked to in 10 over 10 years of reaching out to me and stuff I had the news in my hometown all over Florida all over America We're hitting radio stations in Australia and Britain and Europe and shit I had French media reaching out to me went worldwide. I reached 150 million people. It's crazy And I think that's gonna happen again. That was like wave one. I'll be more waves or reaches more people I was hoping that the Democratic candidates would pick up on it. It's our bitching about it I look look what Trump did and I was still in the grid I was still time. I know how if they do because that'll be huge That'll be such a win for the man is here and for women and for men and for families That you know, because I think most people agree that we need to make women great again And that's shocking that's kind of shocking But the average person is like especially the average guy when I wear this hat up or the other one anyway, please do When I wear those the bars, I mean has certain reactions from chicks. I mean chicks some chicks fucking love it Other chicks get pissed off by it. Some chicks just kind of curious. They don't understand it They want to learn but dudes almost universally love it You know, whatever the bars I go to weren't it. They're like fuck. Yeah, I'm a great again Because it's funny, but they know it. They're like, yeah, there's something really wrong like things are going off the rails meet me, too And this this crazy feminist hysteria bullshit That's just the most explicit and extreme version I think and the things that we see in the minister We know but we're about with family court and these the shenanigans that go on there feminism But even the average dude is going on tinder and bumble and meet me trying to get in our build a relationship or whatever Family they feel that something's fucking wrong They may not know all the terms of the hemisphere and all the stuff things we do that are more involved in a daily basis Especially as content creators, but they know something's fucking wrong And when they see me too in this bullshit, you know go after innocent men and stuff That's when they're like, yeah, I knew there's something fucking wrong. I'm like, that's an example of it Or not, you know, they go after political politicians being sexist and shit. It's all lies As you're saying that I'm realizing this might be the first threat to the supply of Future cat ladies and they're seeing that this is the first threat to oh well Maybe I'm gonna start being judged for the path I took because all these girls aren't gonna follow me They're gonna start, you know, waking up to go. Maybe I don't want to work a career until I'm 35 and try to have kids And I can't you know, it's it's interesting that how you're threatening them by removing their supply of bodies and lives They're looking to destroy Yeah, that's what the man is first doing too. I used to be more critical and make out But I've eased up on that a lot in recent pop pass a year year and a half And it's because they're number one to getting men out of harm's way, which I think is important and number two They're decreasing the supply to feed the beast of feminism and think it's wonderful And that includes the cat ladies and all these these the Alexandria Cortezes who don't have a boyfriend. They have a partner and all like stupid bullshit But yeah, it's it's it's make women great again is the first serious threat on an organizational level to the feminist establishment that they've ever seen Conservatism in these things whenever really threat to it They're much more political focused and all that and obviously in terms of the family and that element of culture They they've been losing that war for a long time. It's not good Make women great again is coming in at a different angle. That's directly confronting feminism completely unapologetically There's no compromise on the page for 22 convention. There's no compromise for make women great again It's not make women great again and oh, let me like, you know ease up and be appease your Sensibilities for some other for being a slaughter some shit. No Like being promiscuous as woman. I think is bad. It's bad for most women. Maybe universally That's like that's a valid debate to have they don't want to hear that motherhood is fundamentally good for most women They should do it first before career. No apology You want to have if you want to have a bunch of babies? Congratulations, you should go do that and you should not be, you know, shame that you have internalized Patriarchy internalized massage and you're some shit If you support men in public like Janice and mango and these other like Taylor bros These women that speak up for men. They should not be screamed at and yelled at and threatened with their death threats and violence It's it should be very natural and very normal for women to want to support men. I think not that it's Some degree like we're the we're the protectors in the Guardian civilization So especially in a relationship, you know, your woman is going to see you as a protector So she shouldn't that's why you don't like crying for your woman and stuff like that But just to on a wide scale, you know on a very maternal of a woman should be very supportive of men and fathers and culture It's good. It's good for them. It's good for their children. It's good for their families. It's good for their communities They need to be active and vocal about it. And when they get screamed at that's social pushback It's very negative and needs to stop and men are the ones who can help big put a big stop to that As well as I'm speaking up and pushing back against it and a gigantic fuck you to feminism It seems like it was Or I'm assuming from the outside when you first announced this that was one of the reasons of the male speakers is We we are the shield in the spear So when people flip out about what we're saying we can take that You know, like we're like fine. That's what we're supposed to do But eventually by us taking it allows the women behind us who were like Oh, we also agree to stand up to get their strength and all the sudden we can move And then when they say it to the women, they're like, oh, we're fine too You know, these men paved the way of like the heavy the heavy load And now we can follow through with you know, just supporting it and being there for them And and we see it on on twitter all the time, you know, these chicks get slammed for one woman recently She said that There's no need for a wife to have male Friendship she's like, look sex is always going to get in the way of that And and this is some wife saying this about, you know, whatever and She got freaking slaughtered. You had like 6.6 thousand comments or something like that and people are like Oh, you know misogyny and women can have male and all these things and she's like, what's wrong with what I just said There's nothing wrong with that. I just said, I don't want to have male friends. I've got my husband I've got, you know, my my my fellow moms. I'm okay with that. I don't want male friends And though in the internet, how dare you cast judgment on us? Oh, yeah I agree with that too 100 but even if I didn't Another thing that's been lost in culture because I think of feminism a large part because it's Weakened culture and emasculated it and made it a feminine garbage It shouldn't be men should be masculine Is it's it's made it Basically what I'm what I would want to say to that is it's okay to disagree You don't have to I don't have, you know, you can have a difference of opinion than me and feminism I think it's largely shut the cancel culture and stuff and shut this off You know, it's okay to be white. It's okay to disagree. I don't have to you don't have to agree There being a set, you know, my podcast just got canceled. Thank you. Yeah It's okay to disagree pull the plug You you need more tolerance Yeah, it's like bake the cake bigot That's it. There there is no middle ground, you know, those are hayfax those are hayfax bigot People flip like when you come at them, I'm like, oh, I just agree with your point But that's cool. Like they get mad at you for not arguing them Yes, because you're not bending the knee It's because you're you're maintaining your independence. It does it does No, but you mentioned too, but I agree with you that we're paving the way and my opinion since 2017 I said this on stage My speech the future is masculine. I was very explicit about it and I mean well with it I don't mean any offense to the women who do speak on math and then But it's been apparent to me and I think women have proved that they are not going to reign in the extreme severe excesses of feminism That have become Normal like that's not just fringe feminism That the worst elements of it have become completely normal enough for years and for decades And it's hurting the country and it's hurting men and hurting women and hurting fathers and it's hurting families And that ain't to stop and women have not done that. They have not made major moves to do that There is no female equipment of the man's fear. There's no female sphere. So to speak. There's just super toxic feminism So make women great again in 22 convention Are like a bulldozer clearing the path for that and I do want women to pick up the slack and to take the reins And do their own thing and to make Ultimately, women need to make women great again Men are the the fire starters of this to get this torch and this path going to abolish feminism It's an abolitionist movement at this point. That's what pierce morgan called it. I was like, fuck. Yeah, I'm an abolitionist Fuck you're very positive very positive framing But I really do want to abolish it. I think it's evil and super toxic and just completely retarded It does nothing useful at this point at all any day of the week any day of the year So it needs to end and women know need women need to get involved But we needed the first of men I think women women look to men to be the leaders So I think this is all true. It's a very natural progression and it's great It's very right and it's on the mark and that's another reason to piss off so many people It's how right we got it to have no female speakers on the announcement page and all that to be 100% mansplaining 100% You know, it mostly it's husbands and fathers. Actually, it's I'm only there's only a few bachelors like myself like AJ, I guess But yeah, women need man women love mansplaining they want men to lead Uh, it doesn't mean they can't lead other women and help other women But it's like feminism is such a serious threat to the future of the united states in the west The men have to get involved put a stop to this Women and feminists basically which are probably 80% Women are 90% or something. There are the vichy male traders These these loser snakes that get you know get in there and then harass women and shit and rape them or whatever they do All the male feminists are basically rapists Um, but yeah, men have to clear the way we got a mansplain to do that And women look to us to lead and that's exactly what we're doing and that's yeah Again, that's the coalition of all that the combination of all that was so offensive Because it's an effective threat to feminism. That's really I think what it wasn't a joke The fact that they even didn't know if it was a joke I mean one of the top questions on google a little search for it was like it's 22 convention real It's making women great again real because it is so there's so much audacity to it. It's so audacious They can't even believe it exists. That's a lot of them What do you even say to millions of followers on facebook and stuff these these feminists are bitching about it? They couldn't even believe this is 20 20. How's this even real? I'll fucking bullshit you nailed that voice too. That's the perfect Karen voice But it yeah, I mean when you're doing things right That's when you get the most pushback when you're speaking the truth and a time when truth is treason The louder the screams are the better you're doing the more effective you are the more truthful you are the more The closer you are to 100 accuracy and what you're doing. I don't think we're perfect But I think we've done a really really really good with make them a great again, and we haven't even done the conference yet We've already had him. It's been a massive success just announcing it. I mean, holy fuck We we got Steve the dean williams is saying that we probably got just on the pierce morgan interview That's a couple hundred thousand dollars in free advertising That was livestreamed on tv to like a million people they have every day And then on top of that another half a million now on youtube And then it reached all these news and then there's news articles about it because of the drama with me and Paris morgan fighting I call them fake news. I call them judgy and shit. It's like why you gotta be so judgy, man just You can hear the feminists laughing in the background. They're like, holy shit They could be so judgy, man. You could be so judge there Yep So you said something and and this is going to lead to wrapping this one up And it's a question I've wanted to ask for a while and I know the answer But I kind of want to discuss a little bit and you're talking about how feminist is a threat to the united states And the question I have is what fuels you to keep going? With with I mean, it's been over a decade and you're still going hard and it seems like you're just gaining momentum So what fuels anthony johnson to keep pushing to new heights and to greater depths of figuring this shit out It's my secret sauce man. You gotta believe in the dream dog We're gonna get that like trademarked the secret sauce That's what I tell people now and they they're like, how do you do this and like always believe in the dream dog Believe in the dream Um, I do want to mention so you mentioned feminism as a threat to the future of the united states I mean that and I even I think I was the first person in history Um pairs Morgan on like an international national tv major tv I said that feminism Is a is a national security threat to the united states and the western allies and I mean that I think it should actually be if it hasn't already been maybe it has I don't know I kind of doubt it But it should be investigated like by congress and stuff as a national security threat As a threat to the family and to masculinity and femininity One example would be the threat to masculinity for law enforcement recruits and federal law enforcement I've heard directly that there's serious problems with that but like young FBI agents and stuff They can't even pass in a basic test and shit anymore the same thing you hear about in the military These these fucking kids can't even pass bukken because they're too fat and effeminate and whatever And it's it's even you see that other nations too sometimes but in america It's we're focused on and the western allies same shit All these fucking soy boy losers These weirdos and shit. They're not fit to defend the nation. They're not fit to even get involved in law enforcement That's a big fucking problem. And that's something they haven't and I think feminism is the primary thrust of that It's what's propagandized and fits so much bullshit lies to everybody But as far as what drives me Just who I am and it's deeper deep dig it into my soul deeper and deeper I'm a big fan of I ran the philosopher. She's one of my top heroes and top So a woman is actually my favorite philosopher. I who would have thought Um, amazing philosopher and novelist. I think one of the best that ever lived At least as a philosopher novelist. I like her works a lot People have more criticism to that. I think criticizes her and everything who cares. I love her books too. Fuck it Um, but she had it saying and that was uh dig into find the hero in your own soul Basically, it was something to the exact quote find the hero in your own soul And I think I figured that out at young age for whatever reason. Maybe a super fucked up childhood And as soon as I got into adulthood, I was like hit the ground running this haven't stopped And I think a big part of that too though would be the people I surround myself with Um, I'm not super into like the the five people you surround yourself with or who you are and all that shit I'm skeptical. I mean I look at it and my guy's interesting. We'll see But even bigger than that like my tribe and the community you guys the speakers especially the guys that surround myself with most Men in real life too with Socrates and you know guys like that See a big part of it's you know, who what kind of company you keep It's not just the five. I think it could be a lot of guys. It could be dozens in my case At any given time of the year, I probably have I'm in close contact with probably 20 to 30 speakers at a time Personal relationships like you and then in speaker chats we have where I can come talk to more you guys at the same time And that to me that's huge. And then there's certain there's other people too not just speakers, but Mentors I have business partners colleagues kind of friends in high places so to speak Um, you know a high level attendees that buy lifetime tickets and you know things like that guys who are really invested And what i'm doing that support me at a deep level not just like can anthony win as an entrepreneur make money Any change of course of history and do something amazing like kill feminism abolish it And that's so I think about big picture stuff. That's I guess what keeps me going too Is uh, I don't get lost. I do my best not to get lost in the heat of the moment I'm not perfect with that But you know fights or even wins and all these things that can be distractions from long term things The media explosion was huge, but I don't let that dominate how I think every day We had you know january and february this year. That was a big win and now let's have an even bigger one Let's get you know, let's get make them a great again in front of uh, you know in the presidential debates So let's see what happens. You know, that'll be that'll be huge. I mean that'll be that'll that'll expand the scope But what that'll do I'll tell you right now is if that happens and I hope it does And they'll let us blame they'll blame trump for it and naturally to them for everything anyway This is it's a very obvious blame. They'll look what you did their other misogyny or whatever, right? But he would just beat them over the head with it would just good He'd be like, yeah, make nancy great again. She's a loser, you know, nancy and hillary's a loser I'll just fucking I'll have so much fun with it Um, but that'll be huge that'll expand the reach of the man's sphere massively It'll it'll all boats will rise everybody will gain, you know thousands of followers and fans You'll wait you'll will reach a new uh penetration of mainstream culture And it's needed they need more masculinity women need more femininity. They need that guidance and they don't have it They don't have it from the communities that have it from their parents. They don't their mothers sucked Their mothers were feminists probably and their dad was like got was probably like beta and like, you know Weak of feminine stuff because he was propagandized and all this snowball of bullshit So we're pushing back against all that we're pushing for fatherhood for masculinity for femininity even for motherhood now My speech at 22 cons in called motherhood first like america first motherhood first both both come first And uh, so yeah, there's a lot of good stuff there, but I I like to think about big picture stuff though And those big goals give me a big energy. I guess would be the way to put it You know, like you have george washington in the background. We're talking about him before before the show I'm sure he tried not to get lost in these these losses and battles He had or even wins Because they can be distracting from the bigger picture in the burger goal Which in his case is winning a war and creating a new nation I want to win the war on feminism and abolish it and build a better future for america and the country I live in specifically for masculinity and femininity And a common sense understanding of what it is to be a man and to be a woman And to get along and build build families and build, you know, great things The second I've seen bits of this too. It's not just like a pipe dream In the words are just the past where I think things were not perfect but better fundamentally better in some certain ways, right? So i'm not i'm not opposed to tradition. Many ways. I'm in favor of it But in poland, for example, I went there last year a month in total last year for the convention twice two trips And it was amazing to see a men and women get along then to see masculinity and femininity working together In a way that we don't see in america and until you go see that firsthand and like live it for a few weeks at least It's like, you know You just don't get it and when you once you see it. It's like damn. I want that in america We need a lot of that a lot of that that cooperation that positivity Hey, perfect, man. I mean you guys I mean for example, maybe maybe we need more of that But in poland, dude's getting fights all the time Like we'll do we were rocking around we saw little kids getting the fights and parks and shit like actual fist fights And there's like the parents around and shit and everyone's like, okay They're like 10 or whatever but like fist fights and shit Uh, you know bars. I went through the first thing I went out at a bar in poland There's a fucking huge fight and this happens all the time and then it just stops and it breaks up But that's like that's like masculinity. I think you know alive and well Nor is there a huge litigation culture where people get sued all the time It's more like, you know, let's keep things, you know, whatever man was a fight, you know Lasted, you know lasted 30 seconds and then it should calm down Bouncer's gotten involved with people out and everybody went home. Nobody died I don't know. I'm going with this tangent, but I'll take your stuff Picture fights happy women happy men. Yeah, man. Yeah So this has been an awesome discussion. I've got links to your social media I've got links to 21 con if people are looking to get tickets and whatnot Final words for those either on the fence about diving onto the convention itself diving into 21 You are looking to reach out and just speak with you about what you've got going on Yeah So ultimate manager event history is coming up 21 summit It is the most radical the most powerful the most audacious event we've ever done In history of the community nothing like this has ever been tried never mind. It's such a crazy. I see you're like 2020 So our events have always been the biggest and best, uh, you know, pretty much in day one at this point Certainly belongs running to this point But now on top of that we're combining three of them like we mentioned one for men one for fathers one for women Into one event and that's that's huge. That's a game changer We have, you know, major press wanting to attend most of them. I'm telling the fuck off each shit But all kinds of all kinds of eyeballs are on it basically We got lots of women coming lots of fathers lots of men lots of amazing speakers And like you were talking about the dinners and that's the main point of really attending when you attend You're actually funding something much bigger than yourself And your own success and your own future as a man or even as a woman for the two women watching this or something You're funding the creation of that content the video that reach that can reach out and that will reach millions of people thousands and millions That's important as long-term effects on the culture you live in it changes Relationships it changes behavior it changes individuals It changes the future of your whole life and the life of a lot of men and women like you But beyond that more in the moment It's an opportunity to meet people face to face that meets space And there's so much there man I mean for I mean ellie hall's for example is a guy that has massive following millions of guys Your opportunity to meet him and get advice from him on a one-to-one basis is super limited hard to come by I don't think he does it like any kind of one-to-one coaching. He just doesn't do it He's too many fans and shit, right? It would be ridiculous pricing So other than his own events which he does a couple per year. He does like a strength camp at least I think Excuse me grounding camp, but he's closing that now. He's doing like one more and then that's it So your ability to meet these speakers like ellie hall's and talk to them one-on-one For yourself or jessily peterson or kutcher greg adams or ams and all these guys richard granon That's super super rare For any one of them For then your ability to then have dinner with these guys and cigars and drinks and talk in the hallways and shit I mean, that's huge. That's worth like 10 times of the ticket costs Or even more. I mean I had one guy tell me like, you know the ticket had he attended sooner He would have saved he lost like a million dollars in his divorce And he was like, yeah, like a ticket could basically save the guy like a million dollars By not getting into a fucking toxic relationship or a toxic marriage Or even saving one and making it healthier and better if he's already in one and then avoiding some sort of financial or relationship catastrophe So the value is huge. I mean, it could be just the ability to talk to speakers one-on-one That's a once-in-a-lifetime opportunity. Some of these guys die. I mean look at look at stefan Stefan Arnion. He's dead 21 con I think was his last live event in the world He had an opportunity to meet that guy and talk to that guy Now he's dead. You'll never have the chance again as long as you live That's it 21 con the guys who met him there Well, like the last fans of his or kind of new fans anyway, if they didn't know him They ever meet him and talk to him and have dinner and you know all this stuff That's it. Andrew the private man was another one from 2017 or he spoke to 2016 and he died in 2017 So it's hard to see that in the videos is why I bring this up You mentioned it, but unless you see it, it's hard to understand it, but it's huge There's a reason that speakers like you keep talking about that. Like that's your favorite part of the event is meeting these guys Uh, that's where the change happens man. It's where there's face-to-face contact or interaction is a censorship There's no public internet watching A speech where someone asks a question and then, you know, 400,000 people listen to it They can ask you whatever they can drop names and bring a personal examples and Uh circumstances that they have they want to navigate that aren't appropriate for youtube They just you just can't talk in the fucking microphone and announce this to the world for whatever reason, you know It's right legal or otherwise cancel culture and shit So it's massive men and yeah, there's no censorship. It's very warm. It's very positive experience Uh, it's like a vacation from feminism. Feminism is everywhere. You know, it's like a virus. It's the ultimate pandemic And 21 con it's feminism free like gluten free is a feminism free experience And it's pretty amazing. It's the best event in the world of its kind There are other events for men. They're awesome. Like you you have one for effort We meet up Ellie Hulse's events as many events for men But in terms of a convention that's comprehensive And has bring bring it together world world leaders in the atmosphere is essentially what you guys are Under different spaces and focuses. That's it. 21 con is by far the biggest and best along this running And it's got me at the helm and i'm fight or die. Look for your die falls deep in that shit And I love it man. I love bringing it together for everybody So come on out to it. Have a good time 21 years there go to 21 university.com. It's the number one way to support 21 studios and yourself get the best video content We don't do like patreon really or anything like that. We just do the you know, 20 university It's 20 bucks a month to stay And the first month is free and there should be a link, you know beneath this video for that to get that And much appreciate it if you do that's how we keep the company running operational profitable and all that stuff So we can keep going out combating feminism making fun of feminism educating men educating women educating feminists, right, you know digitally spackling them in the face a little bit some facts It's a good time. It's good stuff And it's it's very rare that you see so much of this come together too like that You know like you mentioned, we got you know, we're making them great again We got the fatherhood now in the gum patriarchy. We got for men and masculinity And there isn't really anywhere else in the world that's going on like that The man is fear largely, you know as a community has that and we bring it together into the real world We're bringing your heroes to life, you know, we bring hunter drew out of the screen On your phone or your laptop to the real world in your face And you need to tell these guys something you fucking tell them, you know, that you don't hold back And that could be life-changing then definitely a hundred percent. I know the meeting you guys has changed my life That's why that's one of the reasons I keep doing it The events are my favorite part of the year. They're super difficult and challenging and it It brings out the best of me But then you guys bring up the best of me too You guys will check me on this and that and you know support me in these different ways And it's it's amazing man face to face contact, you know Is what so we evolved as human beings to to need and to nurture from and to grow from and this event is The best of that if it's kind And ramp No, it's a solid one. Stay on the stove. The soapbox No, the last I mean, I guess the closing comment would have to be, you know I see a lot of men, you know when they go there and truly every speaker makes the attendees 100% of the focus You know myself, I'll stay if you want to talk until three in the morning by the pool We've done it like we've seen the sunrise come up That's that's the dedication not just myself, but I see other speakers with their group, you know sitting around hanging out And a lot of family men they said it was the first time they took a vacation You know without the wife and kids first time they invested in themselves And if you're going to be limited on the time you can get away from the family Like if you truly have to choose like hey, I've got one weekend. I can leave This is the one This will give you the absolute return of the the time and money invested You meet the people that are the experts in their areas and you go home fully fucking invigorated and charged up and ready to go And you're a better husband You're a better father all because you've decided to become a better man You know, it's it's one of those things where I'm I know I'm 100% biased saying it as a speaker in the convention I get that I get people are going to think that they're going to say that But the truth of the reality is look at the men, you know Just look at the lives that have been impacted and they'll tell you like yeah That's changed my life for the better forever Well, here's what's amazing just to back this up. There is a bias there for sure. I'm biased about my own event I love it. I built it on the crater. I think it's amazing I mean if I if I don't think it was amazing, why the fuck would I keep doing it, right? And of course I've done it for so long that I should be good at it at this point I've done 14 years Anybody who's done a craft for 14 years, whether it's being a carpenter building events or whatever I should be good at it, right But what's amazing is that you speakers what you're talking about helping the guys out talking to them You'll spend you want to spend a half hour with the guy You'll spend hours of the guy talking to him through difficult You know challenges he has in his marriage or his family or whatever he's doing in the business or something And that that could be that's huge for them. But I don't even ask you guys I don't pay you guys to do that I don't pay you to sit at the pool before in the morning and talk to these dudes You or Ivan or Elliott or Socrates or any of these dudes You just do that. I don't even ask you to do that. You just do it That that's the kind of and dude like these speakers don't have to do that Elliott Holson, you know, Stephane Mullin and all these guys these are these are busy men with major You know the businesses and you know our followings and shit. They don't have to do that You just do it that that's how, you know, it's so genuine and so positive and so so impactful Is that you're just you're motivated to do it as a speaker to invest and spend your own time and attention with these guys And no one's forcing you to do it. You're not being paid to do it Maybe you're paid to be there to sell a ticket or something like there's a commission to be sell ticket usually But that's it. I mean you're just coming out to the event to speak and then spending four days talking to attendees One after another after another after another for free You're doing that. I think out of your own generosity and your own goodwill and because you benefit from it, too I think that's what one of the reasons you guys do is you can see what what men need to hear What men are asking what they want to know what's going on in the world? So help to navigate as a speaker, but it's just it's beautiful to see man. It's a very positive thing It's like it's like the ultimate It's like no spaces have died today the barbershops and cigar lounges The bowling alleys these things have all faded away so grow on just still a little bit but Other than that, you know, everything's fallen apart that but you see I think a huge reinvigoration of that a renaissance of it The beginning at 21 con as the real world event Doing it and then there's similarities with that too with foe and liminal order of jack Murphy's thing the online versions of it The meetups that come from that But 21 con is a very huge I see it as like a constitutional convention almost, you know, it's a constitution for men and for masculinity You have these leaders coming together and talking to delegates and you know, these guys that They're in the thick of it. They represent like the average man trying to get better in the world as a man and as a father and you know Do what they're going to do So it's just amazing to see it the positivity and generosity with that and it just happens organically It's the hallway conversation socrates calls them that are the best part of the event Not the speeches that are get all the fame and the glamour the glory the glamour On youtube, which is cool, uh, but it's like it's you know, it's very it's very personal It's very in your face and it's all uh It just happens organically. Yeah, the best best part of it best component now I don't it says hi Nice, like right at the end of it right at the end of it. She's like, hey Kota, right? That's your son or that's my son. Yeah, your name's ava. Ava. Ava Kota. Yeah, so Hey, I want to thank you for your time in I mean, you're absolutely correct on all this and I'm glad to see you Just pushing for it even harder during corona and everything that's going on And honestly, I mean it fuels me up. It gets me motivated I'm looking forward to seeing you this fall And again for those who want to join us or for those who want to see previous content and then decide 21u the link is also below so you can get the link for the ticket link below Or if you want to reach out to anthony himself, I've got a link to his twitter So with all that anthony, thanks for coming on. I appreciate it. The family alpha is back in full swing Yeah, man All right, thanks man. I appreciate appreciate being uh bringing me on and very much appreciate the opportunity big done No, absolutely for everybody tuned in. Thanks for listening. This has been another episode of family alpha podcast