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Published on May 6, 2012
Radio 4's In Business Programme features the work of Peter Cook at the Academy of Rock, combining business and music. To book a conference or masterclass go to http://www.academy-of-rock.co.uk
Try our books: "The Music of Business", "Sex, Leadership and Rock'n'Roll", "Punk Rock People Management" and "Best Practice Creativity", acclaimed by Professors Charles Handy, Adrian Furnham, Tom Peters and Harvey Goldsmith CBE at http://www.academy-of-rock.co.uk and on Amazon