 The reason that we did so many questions with in particular with the Holocaust survivor is we were covering their whole life. I was so inspired by these people and I was learning so much from them and one day it occurred to me my grandchildren will never be able to have the same conversations I'm having. I thought that was a shame. Especially now people don't even think it happened which is even crazier than they go. That's crazy but at the time I was getting questions from the public like this is amazing can I do this with my grandfather can I do this with my aunt who's just diagnosed with cancer can I do this for my parents can I do this with the founder of our company I kept getting that question over and over and over and finally you just say okay what would it look like if I made this ubiquitous