 Hey bears, I'm Aeroa Uku and I'm Zach Fisher reporting for CalTV Entertainment News We're here in downtown Berkeley to give you guys an inside scoop on one of Berkeley's hottest new attractions, BAM PFA That's right, Aeroa. I'm really excited to bring not only the Cal students, but you along with me. Are you excited? I'm excited. What are we doing outside? You're totally right. Let's go check it out The new 80,000 square foot structure is located one block from the downtown Berkeley BART station making it accessible to the greater Bay Area The space is not only aesthetically pleasing, but hosts many community outreach programs and incentives for local students The museum's director of education and academic relations, Sherry Goodman, outlines the details of some of these student-driven initiatives You have such an integral role here at the museum Can you elaborate a little bit on how you interact with the students and the community and how the art plays into that? Oh, Aeroa, I'm so happy for the opportunity to tell you something about what we do with students First off, just to say that the self-evident that everything we do in a sense is for students. Beyond that, our public programs are of course open to students Admission is free for students. Definitely. That sounds amazing. Can you tell us a little bit more about the events you have planned for the semester? One of the galleries in architecture of life Which will in the future be our gallery of Himalayan art is currently displaying work from a wide range of cultures Work all of which has some relation to spiritual traditions And you'll see that it has a special wooden floor Which helps create a more quiet contemplative environment. It sounds like a great place for meditation Would you agree? Yes, actually, you are so right that that space is at that sort of the end of another space So it's quiet. So when you say contemplation, it brings that gallery to mind Well, it sounds magical and it's something I definitely want to check out. Oh good Lastly, I just wanted to ask you about what are you most excited about for the new space and just for what's to come Well, nothing is more gratifying to me personally than Helping students from different disciplines who may not have been to the museum before or who may not Have ever looked at art before or thought about it To to sort of help them with that encounter and to give them a handle on looking at visual art. Wow So art is life essentially. Yes, very well put. Yeah, and as is architecture of life Can't wait to check that out Media relations contact Peter Covagnaro gave us an informative tour on the space and innovative architecture Up next the museum's curator and director Larry Rinder explains their inaugural exhibit and expansive film collection That is free for UCOW students So this show architecture of life is meant to celebrate the occasion of new architecture by displaying Works that aren't necessarily architecture themselves, but which explore architecture as a metaphor Okay, so you can think about the architecture of the mind or the architecture of society the architecture of the spirit So the works in this show explore architecture and there's works of art architecture and design from the past 2000 years from cultures all over the world So it's an amazing show and everybody should come I understand as well that you show about 450 films a year That's right. So your archive is around 17,000 right you you have a good memory Yes, so we're probably unique in the world for being Sort of half art and half film So there are other great museums in the world that have great film collections and programs like MoMA in New York is Kind of our closest peer in terms of the quality and the number of film programs For us the film and the art are about equal So half our collection is film half our curatorial staff is focused on film and historically Half our audience has been people coming to see our films. So like you say 450 films a year, which is a lot So we have films every night. They were open Wednesday through Sunday Oh, wow, sometimes more than one film a night. Okay, and then matinee is on some Saturdays and almost every Sunday Wow, that was so much fun today. It was amazing to say it was fun was an understatement They have so much to do in there. It's overwhelming especially for you viewers Make sure you come and check out BAM PFA again This is Zach Fisher, and I'm Eriwa Uku and check us out next time for more Cal TV entertainment Whoever you are you should be able to watch this film and engage in the conversation and And and and having said that I actually can't imagine an actor better for the role