 Welcome to the 7th edition of the E4M IPR-CCA, the Exchange for Media, India PR and Corporate Communications Awards, the most extensive and exhaustive awards to recognize the contribution and success of the communications fraternity. With four categories and 25 sub-categories, E4M IPR-CCA 2016 is a path-breaking initiative to salute and recognize the contribution of the PR and corporate communication fraternity. The judging process involved two levels, first a pre-jury round in which every jury member went through a certain set of categories and shortlisted the top five entries based on the selection criteria. Second, the physical jury meet. Here all the shortlisted entries were presented to the entire jury board and winners were chosen after careful discussions. The shortlisted agency representatives were given an opportunity to meet the jury board one-on-one and impress upon them, a chance to present their case in their own words in the category best use of PR by a brand. And now, ladies and gentlemen, presenting the jury of the 7th edition of the Exchange for Media IPR-CCA. The jury was led by Sanjum Raj Shekhar, head of corporate communications, Flipkart and it consisted of some of the biggest names in the communication fraternity, people who are respected and have in-depth knowledge of the industry. You know, seven, eight years back, there was actually a time in which the PR industry had no awards and, you know, all the other industry had a lot of awards. The PR industry actually did not know, you know, how to write entries, etc. Now, what has happened is that when IPR-CCA came in, it actually set new benchmarks. If today there are entries from India that are winning across the world, becoming a global first, I think the credit really goes to IPR-CCA. What, you know, over the years the award has evolved and I think it continues to set new benchmarks. For example, this year is specifically introduced awards for, you know, towns for places outside the metros. And I think it's a brilliant initiative. But I think as an industry, we need to do more. For PR, there are, you know, 100 regional languages. Have you gone out to 100 regional languages? Have you just stuck to around four, five or six? And I think as an industry, we need to do that. We need to encourage more people from smaller towns to come in and join the sector. Do good work within their areas. And I think from that perspective, I think, again, IPR-CCA has set a new benchmark. E4M IPR-CCA congratulates all the winners.