 I started with Dante Nelson and I liked him better and then I saw your videos so just keep doing whatever you're doing man and start charging for it man. Man bro I appreciate you man I really do like it's just been yeah I yeah it's kind of weird man YouTube like you just start you just start I truly believe everyone needs to start a YouTube channel first of all because all I started doing was just documenting I just started you know sharing sharing what I do you know sharing just day in the life you know if I'm you know trying to build a business and trying to build an agency and I'm going after clients and I just started doing videos about me talking about the process and talking about how I how I message them or how I how I exactly you explain everything in detail man bro like it and sometimes sometimes people like that sometimes people don't you know sometimes I get comments where they're like man David just get to the damn point well that's the thing like I think you you actually you you almost on every of your video I said this is for beginners so right yeah yeah yeah that's my whole attention exactly so if I'm beginner and then like I did like I started Tai Lopez course and they skip man like like you have no idea how much like for beginner it's very hard to understand and that's why I mean I love your stuff thank you bro thank you I appreciate it man and what are you working on what do you because I know you got cartridge started what are you going to be what are you trying to do I'd love to help you like like I said I went through this in theory in theory actually let me go back I'm kind of new to this like especially to technology like I was always like down to like on the earth guy like I didn't pay attention to up top to computers to all this social media because I was doing sales face-to-face and with my energy I was able even with my broken English man like I was especially insurance life insurance I was doing great man like like seven out of ten meetings that I do face-to-face I was able to close then corona started and then I switched to the phone sales I wasn't able to turn it like anything into sales because of my accent and my language like every time when I asked for social security number you know I sound funny like we pick accent broken language like nobody will give you that information so that's all so that didn't work out to me in my favor and then I started actually like I said one after the other video and then of course for a Facebook ads because I was spending a lot of money on a Facebook ads just to get my leads I wasn't happy with them to be honest because I actually understood how how did it do like they would resell me like and anyway I started like paying attention to the social media and I understand like very well kind of like Facebook and how everything works like psychology of sales and because I had a experience in I even run antique store that's kind of like passion that I do that on a side like I buy and sell stuff but when I use this to do that but that's not how I make living like what I'm going to do now is actually start the building because I think cartridge great even I I don't know anything about it I listen your video about cartridge and I'm like this is what I was looking for I'm stuck because I didn't know about cartridge I'm gonna show you everything bro I'm gonna teach you everything you have all my time for free so we can always schedule these calls I'm gonna teach every part of it so don't even worry about that so my plan is I have almost everything like I have a website I have a business personal page I have a business manager business page I think I set up I I did it that by myself so I don't know how good set up was if you know what I mean I'll take a look at it yes if I appreciate it and my plan is now actually to because I have a lot of insurance agents like not just the friends like tons of them they're just a free agents and I saw you do mostly for a real story agents so I figured okay I can use that and transfer to a life insurance agents because all I need to do build because they don't have a business pages or anything business manager they just have a personal Facebook page so my job would be to get in touch with them and onboard them kind of build the the business manager build the business page build the create ads manager and start creating ads and those ads will be going to landing page which I'm assuming will be car truck right yes man yes yes and that's what I need and then I will have a just a monthly service from them instead of sending them leads or actually selling them leads it'll pay me for the service and I don't mind doing that service like I don't want to like I said I'm not lazy but I'm not like you know I don't want to kill myself so but I don't mind doing the work as well like I like I don't want to give you know I don't want to have a lot of assistance I would say I don't mind having 20 30 clients that I would charge $400 a month just to run their lead campaigns or whatever just to use the catch and actually like you said with that calendar or email list like the when you when I follow the script actually when I tell the clients how everything works and that's all based on psychology of sales they say oh yeah man that's great because nobody cares like nobody nobody thinks think about the people who just give you an email and they like opt out of your page but they are not retargeted they are not doing anything with emails and then when you said like okay every my email when I send I always link my calendar man that's like great so if I just can learn all that that would be it yes man in theory I know what I want to do like I have almost everything I kind of like I said I have a car so I have all these pages but I think they are in good standing but I never did it anything in practice and to be honest last week actually interrupt me if I talk too fast no you're good bro keep going and last week actually I had three meetings for three insurance agents and they all want to start the start this but I told them look I'm in process of remodeling my office my antique store blah blah blah just give me a week so I can you know get kind of ready and because I already have a client I just need to kind of like put all my cubes together and start you know start doing service for them okay so let me let me make this let me make this straight so from what I'm hearing you want to run ads and set up ads for insurance agents yes life insurance agents okay perfect perfect so I have this five-step this this simple five-step process that I that I take people through that I take clients through right so in my case I have real estate agent clients and and I do their Facebook advertising and I do their social media for them but it but I break it down into five steps okay five steps and I'll tell you what the five steps are but I break it down to five steps because the reason for it is most businesses it's it's kind of hard right away especially independent type of business owners an independent type of business owner is an insurer is is a insurance agent some of them are employees of companies but a lot of them are independent right and same thing with insurance agent they're I mean excuse me with with real estate agent real estate agent they are independent so a lot of the times when it comes to servicing those types of clients a lot of the times they don't have a lot of monthly budget they don't have you know 400 a thousand whatever you want to charge them sometimes they're they're afraid to commit to a monthly retainer right so so so what I learned is instead of approaching that client or the potential client instead of approaching them asking for 400 a month right now what I do is I ask them for 400 one time and and and I'll tell you what I do with that 400 but that's how I approach them and so again I have five five steps step one step two is what I do with that one time 400 then I schedule a meeting with them two weeks later and we talk about step three step four and step five and that's when they start paying 400 a month because now when we get to step three that's running Facebook ads that's that's weekly local lead capture ads step three step four is me helping them create a landing page and we do it through cartra step five is when we start running these Facebook ads and they click and they go to the landing page which is what I call step four they enter their name in email they want more information on life insurance now we have that email email automation is what I call step five so so it's step one and two which I'll show you what step one and two is step one and two is what I'm charging them 400 one time right now to for me to go do step one and two for you and again I'll show you what step one and two is but when I when I do it that way and I've closed hundreds hundreds hundreds and hundreds of real estate agents this way so rather than going straight to step three and saying hey mr mr life insurance agent I want 400 a month and I'm going to do all this for you and we're going to start right now 400 a month I need you to commit rather than going straight to that straight to the step three straight to committing I start them one time let's do 400 one time and with this 400 here's what I'm going to do I'm going to do step one I'm going to do step two after I do that mr business owner mr life insurance agent then we can schedule a call to speak in a couple weeks because now after we do step one and two now it's time for step three and step three is when we start running facebook ads to capture leads step four is when I help you create a landing page to capture the lead step five is when I help you create an email otter responder to help you automate the process of these leads because in the emails that start going out I'm going to put your calendar so as we start to email people step five email automation your calendar links going to be in those emails and we're going to be able to schedule appointments so it's a five step process that I that I that I teach these clients and and I and I'm able to get 400 up front from them one time right now and and there's no commitment and they appreciate that they appreciate that right and and then I go do step one and two for them which I'll show you what that is I go do step one and two for them and they appreciate that so by the time I'm talking to them again in two weeks they're fired up they're like holy shit David you did an amazing job on step one you did an amazing job on step two okay so now it's time for step three now it's time to start capturing leads okay great 400 a month okay cool let's do it so at that point when I'm now asking for step three for a monthly commitment now they're more likely to do it because I've already built a relationship I already showed them my services what I can do step one and step two and believe me when it comes to a small business owner I don't care what business it is whether it's an an independent one like an insurance agent or a real estate agent or an actual small business like a restaurant a chiropractor a gym a local gym right whether it's a small business owner 100 percent of them need step one and two 100 percent of them need all the five steps but it's step one and two that they all need and it's step one and two that they're more likely to give to pay me for one time because right now they don't know they don't know me I'm approaching them for the first time maybe I'm direct messaging them maybe I'm connecting with them on Facebook maybe I link I sent them a message on LinkedIn maybe I'm following them on Instagram and then I asked for an appointment they don't know me yet so for me to take that appointment and then all of a sudden ask for a monthly commitment it's 400 a month it's like shit they don't even know me yet so so again when I can approach it and say hey man here's what I'd like to do to your page your Facebook page your social media links here's what I'd like to do this is what I call step one and then when I look at their Facebook business page here's what I want to do this is what I call step two and then and then after again after I do that man 100% of business owners they need that step one and two no matter what like they want that they'll pay you for that and they'll pay you one time for that without a problem so so where I feed my family and I've been doing this since 2016 the same exact approach where I've been really feeding my family is on is what I call on the front end on on getting clients on that first initial order and enclosing anywhere from three to four of them a week so if I'm bringing three to four clients a week aboard all through a direct message and I don't do phone call that's the worst don't do phone call that's the worst I don't ever do phone call I've never done a phone call ever since I started doing ever since this 2016 now before 2016 I was a phone guy before 2016 from from let's just call it from 1999 from 1999 all the way up to 2016 I was a phone guy I'm a closer bro like put a phone in front of me and I'll dial 700 numbers in your face like I'm a phone guy like I come from a call center I come from that background but when I started approaching clients on social media in 2016 no more phone because now it becomes visual I started using zoom in 2016 before it was even popular like now because of the corona thing everyone's on zoom I was doing zoom in 2016 this is how I take my appointments I don't do phone call because everything is visual now I take zoom I do screen share and hundreds of my appointments have been this way and so and so and so um um what I'm saying is the fact that shit well as I say I just lost my thought um um um I'll get it right now I'll get it back right now um this is this is how I've been doing it you're being phone guy oh yeah yeah yeah yeah yeah so so so no more phone now it's become a zoom and it's become screen share where I visually show them what I'm gonna do if you're telling me verbally over a phone call all this shit you you you lost me I'm gonna be like bro what the what the how are you even talking about but if you're showing me visually showing me and and now yes thank god because of you know this whole pandemic now we're we're forced to use zoom people are now used to using zoom even the average consumer they're zooming even if they're not even in business there's just a normal consumer they're zooming so people are getting more familiar with this platform which is a good thing for you and now we're gonna just screen share so now I'm gonna visually show them what I'm gonna do so so what I'm saying on the front end closing clients on step one and two asking them for that one time service fee I from 2016 I've literally closed anywhere from anywhere from let's just keep it like super super conservative I've closed anywhere from anywhere from two to three clients a week upfront on the one time so if I'm charging anywhere from 400 to 500 one time to go do step one and two for them and I'm closing three clients a week that's not bad upfront money that's not bad and my profit margin on that is about 97 percent so my profit margin once I show you what step one and two is it's going to blow your mind because every client will give you 400 right now one time to go do that especially when you're visually showing them you're saying hey mr. life insurance agent let's look at your business page let's look at your facebook page let's look at all your social media links now let me show you my client who's also an insurance agent and let me show you what I did for their pages this is step one and two so when I'm showing them when I'm looking at their page and then I'm showing them my clients page they're like holy shit David I need my page to look like that okay cool 400 is that in your budget okay great and and and so let's just call it three clients a week you're making 1200 a week upfront on that one time service and again all my clients come from direct message so it's not like I'm making cold calls I'm not door knocking I'm not doing any of that I'm direct messaging and and these are people that I'm connected with on my personal Facebook page these can be people that you're connected with on your personal Facebook page or you can connect with life insurance agents on LinkedIn become their friends don't pitch them right away become their friends as they post it like it as they post it comment on it as they post it share it become their genuine friend right that comes first but but on the upfront three clients a week you're closing and let's just call it 1200 a week on the on the upfront what happens two weeks later so let's just do the simple math three clients a week if you're closing three clients a week at 400 each 300 three clients a week and you're doing that you're doing that four times or you're doing that you're doing 369 12 you're doing 12 a month at the end of the month here's what happens and it happens every time here's what happened because this is my business model this is what happens and I'd love to teach you this because exactly what you want to do I'm just telling you how you should start it that's all I'm doing exactly what you want to do is what I'm doing with agents with real estate agents I'm listening but but but but what I'm saying is that it's much easier to get this upfront one time fee which is step one and two it's much easier to get this and this is what's going to feed your family so if I can get this upfront from you one time right now that's going to feed my family if I can do a few of those per week I can feed my family and here's what happens so if I'm doing three a week 12 a month at the end of the month here's what happens because my whole thing when I'm talking to them on the first time and I'm taking that credit card payment for the one time step one and two and and let's just call it 400 as I'm talking to them and as I'm going for the close I'm also preparing them for step three four and five I'm also preparing them and again what is step I haven't really told you what step one and two is yet I will tell you what they are step one and two I've told you what step three four and five at step three is local Facebook ads to captured leads step four is landing pages step five is email automation and so for step four and five I use cartridge I end up getting them on cartridge so I end up getting the affiliate commission on that as well so I'll tell them about cartridge I'll build up the the the the the the the the credibility I'll build up you know how good it is and I'll get them on cartridge so I'll make that affiliate commission also but here's what happens at the end of the month let's say 12 new clients came came on board upfront I made let's just call it 400 each upfront okay that's my upfront money not bad at all you can feed your family off of that but here's what happens at the end of the month out of the 12 people you're going to have about three of them you're going to have about three of them that because here's what I'm telling them on the first initial call on the first initial call I'm saying hey John and by the way we're going to knock out step one and two the budget is 400 I'm excited but here's what I need you to do in about two weeks you're going to get an email from me and and that email is going to talk about step three four and five that those emails that start to come out for you I'm going to start educating you on step three four and five so check your emails and in these emails are going to be my calendar so what I want you to do John is I want you to schedule the next call we should be speaking in the next two weeks because it's going to take me about two weeks to knock out step one and two for you so so as I'm as I'm taking care of step one and two in about a couple weeks you're going to get you're going to start getting a handful of emails I want you to schedule another call because on that call we're going to start talking about what it takes to capture local leads and that's what they're all about from day one on the minute of your phone call everybody wants to capture leads but when I show them what step one and two is they take that first and that's the magic in the call we already know every business owner wants to lead we already know that I already know that and I don't give a damn what business you're running at the end of the day I need a freaking lead that's what it's all about okay cool mr business owner I get it but let me take a look at your pages real quick that's what I call step three lead capture but let me take a look at your pages real quick and I'm going to show you where we should start because first of all lead capture that's going to take a monthly commitment that's going to take a monthly budget I don't know if you're there yet financially I don't know I don't know your budget but let me show you where we need to start and that's where I start to show them so my whole first presentation is about showing them all five steps but then breaking it down to only starting at step one and two and so and so but here's what happens at the end of the month as these 12 clients came aboard at the end of the month you're going to have about three of them that schedule that appointment two weeks later and when those three clients schedule the appointment and you get back on that second phone call you guys are going over step one you guys are going over step two they're fired up because they're seeing what you did they're seeing their pages look different they're fired up so now those three clients are ready to talk about step three now they're ready now they're like holy shit this guy crushed it for me now let's see what we can do with lead capture and that's when I pitch them a monthly retaining but I truly believe you need you you could charge them more I truly believe I truly believe you could charge them I I truly believe you should be charging a thousand dollars a thousand dollars pace for your monthly retainer and pace for the facebook ad budget start there well well uh it's almost like that and uh your your your way is great and I will apply that 100 percent uh the only thing what I think with life insurance agent is this because I'm the one I'm the life insurance agent myself and um just to to I don't know I'm talking about the new jersey area right now to just to stay in the business as an independent agent I was spending weekly and that was actually minimal it wasn't enough $500 on facebook ads because I was buying uh uh I was spending actually $15 per lead like medium quality lead what type of ads were you running what was the objective me I would uh uh oh you're paying someone I was paying someone yes not just me all insurance agents like everyone that I know so the and that that's nothing actually that's just for facebook then we will have a budget for a direct mail we will spend the yes yep uh I don't even know like 50 bucks per mail like like once everything is like like I don't even know like after two three weeks running campaign direct mail like all these that I get back I don't know let's say I get 20 of them when I uh separate everything like how much I spend like they cost me like 55 per lead uh you pay that's the second way to get the vehicle then that's also on a weekly basis uh and I know in fact like 99 percent of the independent insurance agents they buy leads from somebody else no one has business insurance page nobody's no one is gathering the leads like capturing the leads on their own like they don't have a landing page they don't have anything they just getting the literally cash out of pocket they're buying the leads like very low quality leads and and you can stay in a business that's why actually I was burned like few times just because of that uh so in my opinion like I'm just talking about insurance life insurance agent I know about other ones just because of that because when they spend like my manager like my guru in insurance he was spending 2500 a week just for weeks that was his budget and he was making around the I would say between 45 and and 6500 per week but after like seven eight years running in in a field so right now we all this with Katra and and and uh with all people that I know when I show them actually okay what Katra can like what I'm gonna do for them uh I don't think that the like right away when I when I propose okay it's gonna cost you just and that's true essentially like let's say if if insurance agents wants like properly around runs ads like facebook ads and capture leads and everything on his own time like like on his own it will cost a minimum three four hundred bucks right for Katra and all that is that correct well if he was if he was running his own ads and and paying for Katra no no no exactly like like if he wants to do it like if he doesn't want to pay anyone like if he wants to just pay Katra like as a software and everything on his own like besides facebook ads like it will cost him two three four hundred dollars a month every month just to keep those softwares around so that's actually my thing like okay I'm gonna pay for your softwares like you're actually gonna pay for me I mean pay me for my software that I use which will be let's say 400 dollars per month and I will give you literally time free I'm gonna do that for you yes and then you're gonna have 10 or 20 agents or 30 agents and I'm gonna do the same thing times 400 is is is nice amount like doing every once everything is set up yes yes so all I'm saying all I'm saying exactly what you want to do is 1000 percent perfect all I'm saying is is is is what I experienced um and what I ended up having to change in the beginning so me rather than approaching the the prospect and going straight pitching them all of that and asking for that monthly commitment right now when they don't even know me yeah all I'm saying is where I started them at first but they pay they pay right away right they give you money up front 400 right yeah up front right away because yeah because I'm starting them small I'm starting them small I'm starting them without a commitment right but if I approached you and and and asked for a monthly commitment it's different I agree right that's different so that was just my experience but um but um my coach it was just because they already know like if you're in a business in life insurance like you are already committed for leads on a weekly basis you know like that was just I was thinking but you're right like absolutely and I will apply that that version more more than anything else how how um how experienced are you with the Facebook ads are you have you been running ads for a while no not at all okay not at all do you have to learn the Facebook ad side more no I know I have everything actually you can uh okay good my Facebook personal page it's bo y a n and then the last name instead of bo j bo y a n yes yes and then s i m i c s i m i c okay let's um let me look at your yeah yeah which one is your is your business page not here uh go on my pages actually let's go on a business minute is it um is your business page linked over here on your personal page uh no okay right here in the intro so so so look so okay let me I might as well let me just show you what this is all about right now again you your whole approach is is perfect I'm just saying what you should approach them with first absolutely yes that that's all that's all I'm saying and and this is just based on my experience what I what I what I've done right so so this is exactly my model like exactly my model is what I'm telling you is what I'm suggesting for you now now unless you know these life insurance agents and they're your colleagues and they're your people that you did business with yeah they might trust you right away but as you go and scale and as you go and take this business on social media and you start and you take your 225 to 5000 as you go on to LinkedIn and you'll go connect with 5000 life insurance agents no one's going to know you so so as you start to direct message if you're going to even do it that way at all I don't know you may continue to cold call but I I I think you should start direct messaging direct messaging is powerful man powerful powerful even though you can dial a shitload of numbers in a in a 60 minute you know time period you can direct message just as many people and because it's social media that person can see you right away they can accept your friend request right away they can start seeing the fact that you're a real person and you have a beautiful little daughter like this stuff is real very very different than than than taking your phone call over over a stranger very different very very different I'd rather take a direct message from someone that I do not know on social media because that allows me to click and go see their profile and see if they're even a real person so so that saves me a ton of time and and and it gives me you know credibility but here's step one so rather than me approaching you let's say I'm the agency and I'm going after life insurance agents okay with your exact with your exact strategy and your exact idea and with your exact model in mind if I'm approaching you and I and and again that that's what I call step three step three Facebook ads step four landing page step five email automation so if I'm approaching you and I'm coming straight at you with step three I'm coming straight at you and let's run Facebook ads here's what I charge every month blah blah blah but when I look at your page I'm like holy shit wait a minute let's back up a little bit before we get to step three this guy's missing step one and two I see I see exactly that's and I'm going to show you what that is right now because automatically it sticks out on your page automatically it sticks out like a sore thumb I'm going to show you what step one is right now and why it's so freaking important and why every insurance agent will pay you for it because it it makes a difference here's the deal and let me show you where this all came from where I got this when I started in 2016 here's how here's how it started here's how it started I leave mortgages I was a I was a mortgage banker I was a loan originator I did mortgages from 2010 to 2016 when I left mortgages and but I come from marketing I've been in marketing since 99 so online marketing lead capture I've been doing that since 1999 so marketing and mortgages is all I really did when I leave mortgages in 2016 after networking with a ton of real estate agents right real estate agent mortgage guy they both go you know hand in hand after networking with a lot of real estate agents me being a mortgage guy I realized and I and I learned that the majority majority of them did not advertise on social media I knew that the majority of them didn't even advertise at all and if any if any real estate agent was advertising they were still spending it offline direct mail they're buying expensive leads just like you guys they're putting their face on billboards and bus benches they're doing offline shit which is expensive any in any real estate agent that was that was marketing or advertising they were doing it offline and they were spending a ton so in 2016 the light bulb goes on for me and I'm like man I'm sick of mortgages I'm gonna leave mortgages and I'm gonna start helping real estate agents with their social media marketing because all of them suck and I know that I can help them so what I did in 2016 is I started I didn't want to cold call I came from cold calling I did I did cold calling for 15 years straight prior to that I didn't want to cold call every agent I didn't want to do that I didn't even want to I did not even want to reach out to my old you know business partners who I did mortgages with and say hey John you're are you still a real estate agent hey I know I did your mortgage for your client you know last year but now I'm doing marketing you want me to help you with your marketing like I didn't want to be that guy either so what I did and I got it from Gary Vee I got it from Gary Vee back in 2016 I got it from Gary Vee I'm listening to Gary Vee and he's like man if you're gonna start an agency or if you're gonna start helping clients with all this shit connect with them on social media and start direct messaging them bro I took that to the heart and I took that shit to the next level I started treating direct messaging the same way I treated the telephone when I was on the phone bro I was calling 700 800 numbers a day like your boy is a dialer like I could dial my ass off I can sit there for hours and not even get up and I can freaking out dial anyone in that call center I'm a dialer I come from that I took that same approach and I brought it to Facebook and in 2016 I removed all of my real friends see over here the two the 225 that you have the majority of those people are probably your real friends well but I like what's that I didn't I didn't even have a I had a Facebook before so I deleted like I didn't have a Facebook for like five four six years and then this year I just because of what I'm trying I got you okay I renew it perfect and I have a business actually page and website so instead of my approach was instead of me having the like my name and doing that I would be kind of behind my business name and and and do the same thing for similar thing but like I know exactly like but that's a great thing like I need to do that like this this business page is more important than your this personal page is more important than your business page I agree you you probably don't agree because you probably never heard that before this personal page is more important than your business page the only reason why your business page is even important is if you're running Facebook ads if you're not running Facebook ads the hell with your business page so someone like you you are running Facebook ads so yeah your business page is important but this personal page this is where you're going to connect with everyone this is where people are going to know that you're a real freaking person not just some logo this right here is important I'm just showing you what I did here's what I did in 2016 I started removing all of my real friends so I had about a couple hundred people on here that I actually knew my brother my own mother my cousins friends that I went to school with my homies that I used to drink with real friends that I grew up with a couple hundred of them that's who I had as friends on Facebook in 2016 I started removing all of those people because my strategy was to take my 5000 because you only get 5000 so my strategy was to request nothing but real estate agents that started in 2016 so as I'm requesting agents I get up to 500 friends I get up to a thousand friends every single one of them is a real estate agent there's not one on here who's not an agent as I'm getting a 2000 friends as I'm getting a 2700 friends 4000 friends 5000 friends here's where the idea of step one and two came from and I'm going to show you what it is right now as I'm looking as I'm connecting with all of my potential clients I started looking at their pages and I'm like wait a minute I'm approaching these people asking for 500 a month off the right off the bat I'm asking them to commit on a monthly retainer right off the bat and these and these are real estate agents real estate they do good they they close a deal they make you know they make a good commission but what I started realizing is that not everyone wants that monthly commitment right away so if I'm going to sit here and try to get 500 a month from everybody I'm going to go broke I'm going to starve and then I started looking at everyone's page I started looking at everyone's page and I'm like wait a minute their page is blank just like this that's where step one came and I'm like wait a minute I already know that these business owners these real estate agents I already know what they want they're all on social media looking for their next buyer lead or their next seller lead everyone needs a lead I don't give a shit what you do everyone needs a lead so with me already knowing that I backed up a little bit and I said wait a minute coming from a marketing perspective and coming from a marketing background I'm like wait a minute you don't need Facebook ads right now what you need is you need to go update your damn page and that's where it started that's where it started so as I'm starting to look at everyone's page I'm like holy shit I click on this one and it's blank in the intro just like yours I clicked on another one hers was blank in the intro just like yours and I'm like holy shit that might be something I can offer them up front without a major commitment and then I started looking at everyone's business page everyone and their mother everyone as you connect with a bunch of business owners every single one of them are going to send you an invite to like their business page as I started looking at everyone's business page and again I've had 5,000 friends since 2016 some unfriend me some I unfriend so my 5,000 list is just like your calling list with someone like you that cold calls you have a list and you keep that list clean I keep my 5,000 friends I keep that as my list and I keep that clean so I'm scrubbing through that 5,000 all in friend of you some will unfriend me and I'll always request more I'll always request more you might see it drop to 4997 but right away it's back to 5,000 because I'm always keeping my requests out for real estate agents you'll always keep that 5,000 so I'm always keeping that 5,000 fresh so with that being said this is since 2016 so to this day tens of thousands of real estate agents and it'll start happening with insurance agents it'll happen if I start connecting with everyone who owns a gym it'll happen if I start connecting with everyone who who owns a bakery same shit if you're a business owner a local business owner the number one thing that you do is you go set up a facebook business page and then you click invite and invite all your friends to this day I've seen tens of thousands of facebook business pages especially specifically real estate agents but I already know every business is the same here's where step two came and I'll show you what step one is it's the intro step two as I'm looking at everyone's business page because not only am I looking at everyone's personal page because I'm requesting all these people now I'm looking at their business page or their personal page and that's where that's where the idea for step one came and I'll show you what exactly that is step one the intro but then as I started getting all these damn invites to like everyone's page everyone's a real estate agent everyone's a real estate agent everyone's clicking invite as I'm looking at everyone's page I'm like wait a minute after seeing tens of thousands of them I'm like wait a minute 99.999% of all these freaking weirdos all have 100 to 200 likes that's where step two came and I'm like wait a minute I already know that this chick ever wants a lead she's a real estate agent she's on social media looking for her next lead I already know that people are pitching her facebook advertising they're pitching a thousand a month 1500 a month 500 a month whatever I already know that but but no one's teaching her the basics no one's taking her back down and saying hey wait a minute let's back up a little bit before we go into facebook ads and start paying monthly for it let me show you what your pages are missing and let's start there so step one here's your page let me show you let me show you my page and then let me show you your page and this is a public this this intro needs to be public so regardless if we're friends I should still see the intro it should not be hidden it should be public because we're business owners so this is public information you want to show don't hide it for just your friends but even if you are hiding it for just your friends and you and I become friends I know for a fact it's you're still missing everything that I'm about to show you here's step one so as I'm on the call with these people I'm showing them their page and then I'm showing them my page but because I'm not a real estate agent what I do is I show them my client's page I show them my client who actually is a real estate agent and I show them their page step one and two consist of their personal page and consist of their business page and here's what it is as I come to your personal page and I look at the intro there ain't shit there as I go to my personal page and I come to the intro you see everything there but it's not about the lives it's not about the married it's about this there's a link to my business page but most importantly what do you see instagram linkedin pinterest twitter my website address and what else do you see every single one of them is identical so as a life insurance agent comes on a social media and tries to build his brand for the first time he's coming with a cute name john's life insurance a whatever you know everyone wants to brand themselves right everyone has their little business name and they'll have that name maybe for instagram but they don't have the same one for twitter they don't have the same one for linkedin in fact they probably haven't even customized their linkedin link nothing is matching this is basic this is what I call step one when I looked at thousands of pages bro I look at yours there ain't shit there this is something I can sell you on right now and and and this is basic we're not even talking lead capture yet I'm bringing you back down I'm backing up I'm saying wait a minute bro after looking at your pages and then I go show you another life insurance and if I show you a life insurance client and their shit is all decked out you'll be like holy shit mine needs to look like that because it now it's a fear of loss now I'm showing you another agent who's actually a competitor of yours and I'm showing you what their page looks like and their page looks better so so because most don't even know how to do that shit now now I become valuable now I say hey man this is step one what I want to do the one name that you're branding we need to make sure we have that name locked on all the platforms we need to make sure we even have the dot com do you have all of them matching no do you even have the dot com matching no do you have everything listed not at all right I got it step one bro and then when I go to the business page here's here's also where we bring the links so not only do I list everything on the personal page I show them how to do all that in fact I do it for them but that's step one but then I also get everything linked over here so look there's the the the business email inspired digital inspired digital inspired digital inspired digital inspired digital inspired digital this is basic branding and I'm telling you right now 99.999 of every small business owner don't even have that so when you go and run facebook ads for you personally bro you don't have none of that shit listed you don't look credible here's step two as I'm showing you this page right here the reason why this intro is so important on the personal page the reason why this is so important because as I come to your page I don't see shit it's hurting your credibility it's the first impression as you come to my page and you see all of this you're like holy crap this guy's a real guy I can connect with him on LinkedIn I can see his his family on Instagram I can I can I can hit him up on Twitter like it's my credibility it's my social brand it's social proof that I'm a real person I come over here I'm like damn is this is this even a real page right because there's nothing listed that right there is so important but but again step two the light count so so step one that intro is the first impression it's the it's the first thing people see when they come to your page when I come to your personal page I don't even have to scroll down to the most recent post I scroll down just a little bit and I see the intro right away that's the first impression the first impression when it comes to the business page I'm either going to come to the business page and I'm going to see 154 or I'm going to come to the business page let's click on this business page of mine over here or I'm going to come to the business page and I'm going to see let me refresh this page I'm going to come to the business page I'm going to scroll down and I'm going to see 10,000 I'm either going to see 154 or I'm going to see 10,000 that's step two so when I'm showing a life insurance agent I'm looking at their page I'll look at your page right now you probably have a couple hundred likes if that so when I look at your page and you have 200 likes and then I show you my client's page who is also a life insurance agent and they have 3700 you're like holy shit just the number alone gives you credibility you don't even know me bro you don't even know me but when you come to this page and you look at that number you automatically assume that I know what I'm doing yeah you don't even know me that number is so important before you start running ads that's one huge reason why your ads are not converting as high as you wish and you're probably getting shit leads because you probably have 110 likes nothing listed and no one's taking you serious that's what like I said like I didn't even start running ads for anyone I'm just getting from yeah yeah yeah yeah but before you do this is the first ad now you don't need 10 000 you don't need nowhere near that if you just have a few thousand because what I'm telling you is I'm telling you everyone has a couple hundred I need to come to your page and see at least a couple thousand that's the first facebook ad that's a like ad you run that you run that ad one time run it for a month spend a little bit on it take it to a few thousand likes and that's it for every insurance agent for example like first ad would be just to promote like the personal page is that what you're saying no the first the first the first step is to is to help them optimize their social media links meaning customize everything yes yes yes intro and all that I understand yes yes that's right that's right step step two is to run the like ad for them okay so that's my that's all my questions yes the first ad to be added to promote like like you said like ad for personal page nothing to the business page no the business page is the like ad that's the business page so you have your personal page the intro this is where all your links go just like mine just like mine this is my personal page right here so all my links are right there that's step one they're all gonna need that they all want that it looks better it helps them with their branding everything is listed everything is one name they pay you for that all right so the let's say every insurance agent that i'm gonna work with actually first let's say 50 of them they don't have a they have only personal facebook page probably stand quality is mine like nothing on it probably stupid pictures like never updated i was never on my personal page man like till the last i don't know like last time when i was there but anyway so all insurance agent that i'm gonna work with actually first few months uh later on when i try to scale i understand but they don't have anything they just have a personal page so just to help me to understand if i have everything but if i understand everything correctly i would need to build from their personal page build the i mean create a facebook business account correct that that would be the first step yes what what i would do is i would i would again upfront one time 500 for this one time 500 up front what i'm gonna do for you mr life insurance agent is i'm gonna link everything i'm gonna make sure that your name is on every platform i'm gonna make it look like this step two what i'm gonna do since you don't have a facebook business page step two i'm gonna go set up a business page for you and right away i'm going to run a like ad just so i'm on the same page so after setting up a business page like for the clients let's say you are my new client i'm setting up after you have a personal page i'm setting you up and you are on board and you said okay everything's fine four five hundred bucks a month you like idea no not a month not a month right now yeah up front i'm sorry yeah one time yeah one time yes uh so i started okay i'm building you from your personal page business manager from business manager i'm setting up your ad account adding your payments correct and then i know how to do all that uh and then i have a okay now i'm installing the pixel as well correct right away no not yet because we're not there yet we're not there yet i'll get there that was something that i was confusing yeah so once i'm done with uh with the ads manager i create a business facebook page correct yes okay so once everything is done with the business facebook page and of course everything is done with personal page before that i would supposed to go i mean start creating the ads uh after uh the first will be the like ad and after that would be let's say to capture leads every time when they see the ad that ad would take them to the landing page which i will create in fact right but that but that's step three we're not there yet so i'm telling them about that up front on our first initial yeah i was just telling you so to understand like okay okay go ahead i'm following i was just yes yes that's that's what i'm preparing them for so i'm preparing them on the first call i just took them for five hundred right now to go do step one which is all the links and then step two set up their business ad account and run a like ad after that when i run like ad like that i don't need pixel for that as well no no no pixel no landing page nothing's needed for that that will just be created from that green button like when i go on ads manager create and just create a regular simple ad for people to like you got it that's a simple one-time like ad okay okay okay and and and that's it so that's it like that that's it and then i'm telling them what to prepare for i'm saying hey the next few steps step three is when we start running lead ads right now we're only going to do the likes right now that's it step one all the links step two the likes that's all we're going to do with this five hundred dollar budget right now but what i want you to do is prepare for my emails that are going to come out to you in the next couple weeks because i'm going to start teaching you the next few steps so now step four and step five and that's when they go and schedule another appointment so i'm telling them schedule an appointment so when you start to get my emails schedule your next call all right so let's say i'm at um there uh second meeting like now it's time to i created the business manager ad like ad everything is fine after two weeks at a second call they will not continue with with my service so now i'm creating uh do i turn the first ad off or it's still on just for people to like that like ad is only a one-time ad that i'll run for maybe maybe maybe maybe 30 days just to have people to follow okay so second ad is actually to capture the leads the yes but that's not right now that's step three so yes that's the second ad but that's not until we get to step three okay so right now it's only step one and two man that's it i'm not i'm not running any other ad for you right now like that that again you can you can do it however you want but that's when that's what i'm trying to tell you i'm trying to help you because if you're trying to approach it for the very first time on the very first call asking to run facebook ads for them on a monthly retaining fee when they don't even know you yet it's gonna be it's gonna be a little bit more challenging for you i understand that the only thing with me like i already have like maybe like 10 15 people that you already do that you know like the the devil pay me to run the the right away actually 400 dollars well shit if you got that then what's the problem i don't know how to do it like like i said you saw my page like i have everything in my head like i never did it before like i did it for my businesses like but that was like shitty business so i just need like i said i have kind of like you'll see my business page probably shitty i installed the somewhere pixel i don't know probably not correctly so uh bro we need to learn facebook ads okay well then shit now it makes sense that's where you need to focus on it's focused on learning the facebook ad site so then then you can offer that service and be confident absolutely because i know i have like i have like i said even tomorrow i have three clients if i know how to do it i would have them so after i'm done with those let's say 10 first clients i agree with your method like 100% like it's so stupid for me to go and ask them okay commit 400 bucks right away it's just because i've been in a so insurance industry for a while gotcha gotcha gotcha gotcha okay let me look at your business page really quick what is it just go to do i this is how i do it i always log in on my personal page and then i go a new tab and then i start a facebook business manager and i just type that in yeah but we gotta we gotta be able to find it find it as i type it in over here um okay let's see it's not anywhere on my on my personal page it's not okay i wonder if it's even public new tab no no just go on a new tab and type like business manager facebook or whatever well no that that's that's for you that that business manager is for you that's not gonna i'm not gonna be able to access it that way i i should be able to just type it in and and find find your business page and see so here's here's here's here's again here's my point step one is customizing your link so you can easily tell somebody here's my business page facebook.com forward slash this one name needs to match all platforms instagram facebook pinchers linkedin twitter every platform i need that one name because if i can't give someone that one name right away and have them go to the damn page i lost them so right now you lost me right now you lost me i'm not going to be able to find your page because we don't know what the damn name is right simple so so that's a service that we give people man that's that's what i'm trying to tell you that that's that basic service they pay me for just to go customize their damn name so they can easily give it to people and people can easily find them i agree you know but most don't even know their damn name to the page so you're not the only one bro like most don't even this happens to me every day where i'm talking to a real estate agent i'm like okay what's your business page and they're like um um every time bro every time because it's not customized it's not matching all their other platforms they don't know the damn name they do it just like you know that's what i call step one you know if i'm saying you can get money out of people just by doing that for them because it's it's a good value they need it we you know so that's why if i can't find your page we're screwed exactly like you said you lost like what a hell you know so let's see if this might be your personal page actually yeah that's your personal page it's a it's a name of the the the it's royal media marketing perfect royal media marketing man i like that man that's a really nice name i like that so let's see if i can find it this way perfect right here so it's the new jersey one that's perfect perfect perfect okay so man i'm telling you bro look as i come over to the business page and i scroll down just a bit like let me just close this out okay so if i scroll down just a bit this is what i'm talking about 99.99% these are the likes i see and and all i'm saying is because no one knows us on social media now these first 15 clients they know you but as we really start to to to prospect people don't know you so when they come to your business page that's why this light count is so important that's why these these these businesses will pay you to take their 36 to 3600 i see exactly i understand exactly you know exactly the point so so that's why my whole approach has been hey man i'm not asking for a monthly retainer keep your money on lead capture in fact we're not even there yet let me dumb it down let's back up a little bit and let me show you what your pages are missing step one royal media i should see that everywhere instagram linkedin pinterest twitter royal media royal media royal media royal media like i should see that that's step one and then step two yes i tell them about the light count i say hey man let me let's look at yours you're at 36 let me show you another insurance agent who i helped out and took them to 3600 so as i'm on zoom and i'm visually showing you this shit you're like damn david yeah we need to start there let's start there forget about a monthly retainer forget about freaking leads right now let's clean up the damn page first and then we'll start capturing leads and i say yep that's where we start all right so basically and this is my kind of page uh and all right i'll do everything on my personal page to do the intro so from here and let's say we already built the the business manager and a business account for the the client for the insurance agent so now i would need to link my business page with their business page no you're not you're not linking your business page to their business page actually getting access to their ads management page yeah you're gonna you're gonna you're gonna request access through your ads manager you're gonna request access to their business page i gotta show you all that bro like i gotta show you all that like what's your budget like i have a coaching program what's your budget do you have a little bit of budget to learn this shit because i have coaching calls that i want to teach you all this shit like i could teach you everything in about five calls all right what's the the the like normal like i wouldn't charge you like full full price at all like because especially because you're on