 Today we got two quick but important things to talk about in the world of supermarkets and food shopping. Hey there, njroute22.com here with another supermarket chat, supermarket news, supermarket discussion, New Jersey supermarket news. I think I'm going to have to expand this blog to go national one of these days because I don't think New Jersey supermarket shoppers care. They're setting their ways. There aren't many people. I guess enough people nationally can come together and shop smarter but maybe not New Jersey. I don't know but today we're going to talk about the fake meat phenomenon again. I can't help it. Every single month that goes by I see more and more and more fake meat. There's the beyond burgers which are really taken off financially. I don't know if their actual books show that they're making money but they're certainly taking in a lot of money. I guess that's more important than whether they're selling a good product. Then you have the impossible burger. The impossible burger now has their own little stand, this massive pile of fake meat at Wegmans. We saw oh it tastes like ground beef but it's not ground beef. It's vegetable crap and processed ingredients and fake addictive ingredients. Put an MSG is the primary culprit in my opinion because I'll tell you again when I first ate those beyond burgers after when they first came out I couldn't find them because they were selling off the shelves like hotcakes and then when I finally found them and tasted them I ate them and I ate them so fast I didn't like them taste-wise but I ate them like my life depended on it and I knew from that moment on I will never eat them again because that's not how I eat anything. I can take up like a 200 dollar filet mignon and eat it slowly and carefully and enjoy every bite. I did not do that with these fake meat burgers. I ate them like I went out of my mind and I think that's why they've garnered this fake like. It's just like their meat. It's fake. People like them but they don't understand why they're like chemically drugged literally. Anyway so you have like the impossible burgers at Wegmans now and then you have this other company who came up with a name that makes everybody feel good. Oh the meatless farm. Hey you know I need tomato or corn or pumpkin farm I go to is meatless but all of a sudden it's a big deal to be a meatless farm. Holy crap most farms are meatless like yeah animal farms and pig farms and cow farms aren't meatless but most vegetable farms are meatless. I don't get it like they make it sound they put the word meatless and farm in the same word in the same sentence or title or name and all of a sudden oh meatless oh it's so great. No meatless is not great. You will figure that out eventually. I'm not here to well I am here to tell you that you're wrong but you'll figure it out on your own you don't need me to tell you'll figure it out. Anyway another thing I wanted to talk about and this interests me tremendously. I saw something at Shoprite the other day called Fat Snacks and we're not offended by fat you know fat is good. Fat is actually helps you become less fat physically but they had these cookies and I was almost ready to buy them they had peanut butter and chocolate chip and all these other cookies that were low carb I think they were two grams net carbs per cookie or per package and then I looked at the package it was 1.4 ounces of cookies for two dollars and 60 cents and that equates to 30 dollars a pound for one point you know 30 dollars a pound for 16 ounces of these low carb cookies and I said to myself wow for 30 bucks I can get 15 pounds of red meat and that could feed me probably for at least two weeks and these cookies would not feed me for two weeks and they're nutritionally probably void of anything valuable except the sweet sensation the tactile feedback of crunch and swallow in your mouth and and again we've said this in the past that I think the sweet sensation is something that you probably will eventually figure out is not something you want to have because it messes with your brain it messes with your your whole chemistry of it it's it's I am trying to figure out the right word here it's it's confusing for most people it's confusing for your body too because sweet it's like a drug okay I ate some delicious 73 percent fat protein 27 percent fat ground beef today and it was that was delicious and I I haven't been hungry and it just satisfy me I stopped eating when I was full and that was the end of it there's no there was no like like euphoric feeling that the the sweets give you even when they're fake sweets are Rithritol we've been making mistakes uh frequently with the Rithritol because we're trying to figure out what it is and I and that's my excuse for buying either the enlightened keto uh a dish collection ice cream or the rebel ice cream uh sweets sweets sweets aren't good but anyway it's 30 a pound for these keto cookies and and there's no way that you know three dollars for two cookies is is uh something anybody should do just uh eat all blueberry and suck on or something and it's a lot cheaper than the three dollar cookies but I wouldn't even eat blueberries so that's it that's the supermarket news for November it's getting harder and harder to find things out there that are interesting uh I'll probably keep talking about the fake meat for quite a while because I'm fascinated to watch how it's been expanding and getting bigger and bigger and bigger and no one seems to be paying attention because they have uh their I guess momentum going both financially from investors and their fake promises that I don't know it's really crazy but anyway keep an eye out shop around buy things uh that you might not normally buy and look down every aisle every now and then I know everybody's busy but just pay attention observe what's going on around you and have a good day please like the channel subscribe and so on hit the bell have a good rest of your day or night